Article Per Year (5 Year)
p-Index From 2021 - 2026
2.096
P-Index
This Author published in this journals
All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ekonomi & Keuangan Islam Asian Journal of Agriculture Kumawula: Jurnal Pengabdian Kepada Masyarakat JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI Jurnal Al Azhar Indonesia Seri Ilmu Sosial Jurnal Pengabdian Masyarakat Indonesia Nanggroe: Journal Of Scholarly Service Bukhori: Kajian Ekonomi dan Keuangan Islam Nanggroe: Journal of Scholarly Service Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS)
Arsyad, Aisyah Tiar
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
PENGARUH PERSEPSI KUALITAS PRODUK, PERSEPSI HARGA DAN GAYA HIDUP HIJAU TERHADAP MINAT BELI MELALUI CITRA MEREK SEBAGAI VARIABEL INTERVENING PADA KENDARAAN SEPEDA MOTOR LISTRIK DI JAKARTA Saputra, Sandi Mega; Annisa Anindya; Arslan, Rijal; Arsyad, Aisyah Tiar; Riyansa, Ditha
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3699

Abstract

Introduction: Worsening air pollution and high exhaust emissions from fossil-fueled motor vehicles have become an urgent environmental issue. The use of electric motorcycles is viewed as a solution to reduce those emissions, yet adoption in Indonesia remains low due to factors such as high initial costs, limited charging infrastructure, and a lack of consumer awareness. Methods: A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed. Data were collected via a questionnaire distributed to 110 respondents in Jakarta. Data analysis evaluated construct validity and reliability, as well as the relationships among variables in the research model.Results: The findings demonstrate that perceived product quality and perceived price significantly impact brand image, yet do not exert a direct influence on purchase intention. A green lifestyle also significantly affects brand image, yet it does not directly influence purchase intention. Brand image was identified as a significant intervening variable that mediates the relationships among perceived product quality, perceived price, and green lifestyle regarding purchase intention.Conclusion and suggestion: Brand image plays a key role in enhancing purchase intention for electric motorcycles. Therefore, manufacturers are advised to strengthen brand image through effective branding strategies and product quality improvements. This study contributes to the development of marketing strategies for electric motorcycles in Indonesia. Keywords: Brand image, green lifestyle, perceived price, perceived product quality, purchase intention
Stakeholder analysis and development strategy for the cocoa processing agroindustry in North Luwu District, South Sulawesi, Indonesia THALIB, THALIB; SALENGKE, SALENGKE; ACHMAD, MAHMUD; ZAENUDDIN, KSATRIAWAN; ARSYAD, AISYAH TIAR; SAPUTRA, SAKRAL WIJAYA
Asian Journal of Agriculture Vol. 10 No. 1 (2026)
Publisher : Smujo International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.13057/asianjagric/g100100

Abstract

Abstract. Thalib, Salengke, Achmad M, Zaenuddin K, Arsyad AT, Saputra SW. 2026. Stakeholder analysis and development strategy for the cocoa processing agroindustry in North Luwu District, South Sulawesi, Indonesia. Asian J Agric 10 (1): g100113. https://doi.org/10.13057/asianjagric/g100113. Indonesia is one of the world's leading cocoa producers, playing an important role in the national economy. However, its production continues to decline due to climate change, land use change, pest and disease attacks, and limitations in farm management. This study aims to formulate an integrated development strategy for the cocoa processing agroindustry in North Luwu District, South Sulawesi, Indonesia, an area with production potential and favorable agroecological conditions. The research used a mixed-methods approach, including stakeholder analysis, SWOT analysis, and the Analytical Hierarchy Process (AHP). The analysis shows that government actors and the private sector play a dominant role in developing the cocoa agroindustry, while farmer and support institutions serve as system-reinforcing mechanisms. The SWOT analysis placed the cocoa agroindustry in the growth quadrant (S-O), indicating the need for a development strategy that leverages internal strengths to capture external opportunities. Furthermore, the AHP analysis identified investment, raw material quality, and human resource capacity building as priority factors in agroindustry development. The main strategy recommended is to improve product quality and innovation, supported by investment, technology, and strengthening farmer capacity. The implementation of this strategy is expected to sustainably increase productivity, competitiveness, and farmer welfare.
Co-Authors A Halim Ade Palupi Amini, Aqsashah Anggraini, Sari Annisa Anindya Arslan, Rijal Cahrianto, Cahrianto Cintia, Dewi Hidayat, Renauld Ksatriawan Zaenuddin Kuncoro Hadi Lakhsamana, Nadya Dinda Maharani, Ambia Mahmud Achmad, Mahmud Nasywaa, Nasywaa Nurlatifah, Hanny Riyansa, Ditha Salengke, Salengke Salsabila, Nadiva Saputra, Sakral Wijaya Saputra, Sandi Mega Sisca Debyola Widuhung Sumarlin, Abdul Sunarmo Sunarmo, Sunarmo Taufik Hidayah Thalib Thalib