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PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN DI HOTEL CANGGU DREAM VILLAGE Manika Dewi, Anak Agung Candra; Sihombing, Irene Hanna H.; Pratiwi, Kadek Andita Dwi
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1185

Abstract

The importance of the existence of human resources in the development of tourism services Business, as can be seen from the ability of a company to develop, is very dependent on the ability of employees to carry out work tasks that are directed to the development of the company. The purpose of this study was to analyze the effect of leadership style on employee performance at Canggu Dream Village Hotel. The number of samples used was 45, using the saturated sample method. Data collection using Likert scale questionnaire Data analysis techniques using simple linear regression analysis Hypothesis testing is done using the t-test. The results showed that the democratic leadership style variable was 6.626 compared to the t table, namely 1.6, which means rejecting H0 or H1 was accepted because t-count> t-table = 6.626> 1.6, meaning that democratic leadership style has a significant positive effect on employee performance at the Canggu Dream Village Hotel. Thus, it can be interpreted that the better the application of democratic leadership style, the higher employee performance. The magnitude of the influence of democratic leadership style on employee performance is 49.4%. It is expected that leaders provide time or opportunities for subordinates to convey input.
THE INFLUENCE OF SOCIAL MEDIA INSTAGRAM ON ROOM PURCHASE DECISION AT FAIRFIELD BY MARRIOTT BALI LEGIAN Sari, Ni Made Asih Nirmala; Sadjuni, Ni Luh Gde Sri; Pratiwi, Kadek Andita Dwi
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1218

Abstract

Fluctuations in occupancy rates is influenced by guests' purchasing decisions, one of factors can affect purchasing decisions is marketing, particularly via social media promotions. Instagram is  a key platform, trended for wide-reaching promotions, notably impacting room bookings. This study aims to analyze the impact of Instagram social media on room purchasing decisions at the Fairfield by Marriott Bali Legian.  The research employs a quantitative approach with a purposive sampling method with 100 surveyed guests who already stayed and followed the hotel on Instagram answered a 25-statement questionnaire. Data analysis is using SPSS for Windows Version 26. The research results indicate that Instagram social media (X) significantly influences room purchasing decisions (Y) at the Fairfield by Marriott Bali Legian, as evidenced by the significance value of 0.000 < 0.05 and a calculated tvalue > ttable of 10.027 > 1.984. The coefficient of determination analysis shows that Instagram social media has a moderate effect, accounting for 50.6% of the purchasing decisions, while the remaining 49.4% are influenced by other factors beyond the scope of this study. The overall value for the Instagram social media is 4.53, and for the purchasing decision, it's 4.54, both falling under the "very good" or "strongly agree" category.
Pendampingan Desa Wisata Politeknik Pariwisata Bali di Desa Wisata Cemagi Diwyarthi, Ni Desak Made Santi; Witarsana, I Gusti Agung Gede; Pratiwi, Kadek Andita Dwi; Suastini, Ni Made; Jata, I Wayan; Adyatma, Prastha; Adinda, Clearesta; Pratama, I Wayan Adi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i3.240

Abstract

The purpose of community service activities is to carry out the socialization of the tourist village program, which was carried out by the Hospitality Management Study Program, Bali Tourism Polytechnic, on June 23, 2023. The implementation of community service activities is carried out through the delivery of material related to the socialization of government regulations on tourist villages, the scope and steps in managing tourist villages, including accommodation related to tourist villages, in an effort to identify the various strengths, weaknesses, obstacles and opportunities faced by Cemagi Tourism village. The Cemagi Tourism Village study involved 25 community members, accommodation business managers, village government, and village community organizations. The results found that Cemagi Tourism Village has the strengths of beautiful and unique natural resources and a calm atmosphere, weaknesses in the form of tourism facilities and products that characterize it, opportunities in the form of infrastructure development and promotion that support tourism growth and increase attractiveness for visitors, and threats in the form of competition with other tourist destinations in Bali that are close to each other, and environmental impacts due to the surge in visitors can damage the natural preservation of Cemagi village
SOSIALISASI DALAM MENINGKATKAN PARTISIPASI MASYARAKAT PADA GREEN ACCOMMODATION AND F&B SERVICE DI DESA WISATA KELIKI Wiartha, Nyoman Gede Mas; Suastini, Ni Made; Diwyarthi, Ni Desak Made Santi; Pratiwi, Kadek Andita Dwi; Pinaria, Ni Wayan Chintia; Sadjuni, Ni Luh Gde Sri; Jata, I Wayan; Sulistyawati, Ni Luh Ketut Sri; Loanata, Cahyo; Sabudi, I Nyoman Sukana
Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Vol. 2 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif
Publisher : PT. Gelora Cipta Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini bertujuan untuk memberikan gambaran komprehensif tentang kegiatan pengabdian masyarakat yang dilakukan oleh Program Studi Pengelolaan Perhotelan Politeknik Pariwisata Bali, dengan fokus pada partisipasi masyarakat dalam green accommodation dan pelayanan F&B di Desa Wisata Keliki, Gianyar. Pengabdian kepada masyarakat berlangsung selama dua hari, 30-31 Mei, di desa wisata Keliki, Gianyar, diikuti oleh 30 pemuda yang berasal dari desa wisata Keliki. Metode yang digunakan adalah Community Based Development, yang memperlihatkan partisipasi aktif masyarakat lokal dalam menggali potensi sumber daya secara maksimal. Program pengabdian masyarakat ini berhasil meningkatkan partisipasi dan keterampilan masyarakat Desa Wisata Keliki dalam mengelola green accommodation serta pelayanan F&B. Dengan meningkatnya kesadaran tentang pentingnya praktik berkelanjutan dan pelayanan berkualitas, diharapkan daya tarik desa sebagai destinasi wisata akan semakin meningkat. Untuk memastikan keberlanjutan program ini, disarankan agar pelatihan dan sosialisasi dilakukan secara berkala, dengan evaluasi dan monitoring yang terus menerus. Selain itu, perlu diperkuat kemitraan dengan berbagai pihak, termasuk akademisi, pemerintah, dan sektor swasta, untuk mendukung pengembangan pariwisata yang berkelanjutan di Desa Wisata Keliki.
Eksplorasi Preferensi Wisatawan Domestik Menggunakan Analisis Sentimen pada Hotel Luxury di Bali Amarawati, Ni Putu Erika Dita; Pitanatri, Putu Diah Sastri; Pratiwi, Kadek Andita Dwi
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4702

Abstract

Purpose: Competition in Bali’s hospitality industry is intensifying due to the growing number of star-rated hotels and available room capacity. This trend is driven by globalization, digital advancements, and changing consumer demands for service quality. This study aims to analyze domestic tourists’ preferences through sentiment analysis of online reviews to help optimize room occupancy rates. Methodology/approach: Using a text mining approach with the Naïve Bayes algorithm, this study analyzes 429 Tripadvisor reviews of The St. Regis Bali Resort. Data was collected via web scraping using Python, covering reviews from the past five years to reflect current guest preferences. Results/findings: The results show that 80.19% of the reviews express positive sentiment, indicating high satisfaction with service quality, staff professionalism, room comfort, and a strong brand image. The Naïve Bayes classifier achieved an accuracy of 83.72%, performing well in identifying positive sentiment, though less effective for neutral and negative reviews due to class imbalance. Conclusion: Sentiment analysis using Naïve Bayes effectively captures positive guest sentiment, though further refinement is needed for neutral and negative classifications. These insights support more precise service improvements and marketing strategies to boost loyalty and occupancy. Limitations: This study is limited to Tripadvisor reviews of a single luxury hotel in Bali, which may affect the generalizability of the findings. Contribution: The study highlights the strategic value of guest reviews in informing hotel decision-making, helping to tailor services and promotions to meet domestic tourists’ preferences more effectively.
Analyzing TripAdvisor reviews to improve service quality at Courtyard Marriott Bali Nusa Dua Resort Vijaya, Bagaskara; Pitanatri, Putu Diah Sastri; Pratiwi, Kadek Andita Dwi
Annals of Management and Organization Research Vol. 7 No. 1 (2025): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i1.2857

Abstract

Purpose: This study aims to explore trends in guest satisfaction at the Courtyard by Marriott Bali Nusa Dua Resort by analyzing online reviews from TripAdvisor, with the objective of enhancing service quality. Methods: The research follows a systematic methodology that begins with scraping guest reviews from TripAdvisor, ensuring the collection of relevant data. Subsequently, a thorough data cleaning and preprocessing process is undertaken to guarantee high-quality data. The study then utilizes time series analysis, specifically the ARIMA model, to analyze the evolving patterns of guest satisfaction over time. Results/findings: The findings show that the majority of guest feedback is positive, indicating general satisfaction with the hotel. The ARIMA model reveals that guest satisfaction is highly influenced by previous satisfaction levels, suggesting a trend where past experiences strongly impact future perceptions. Conclusions: These results provide valuable insights into the key drivers of guest satisfaction, offering actionable recommendations for hotel management. By understanding the dynamic factors that influence guest experiences, management can improve service quality, respond more effectively to unexpected situations, and remain competitive in the market. Limitations: The ARIMA model does not account for external factors, such as holiday seasons or marketing changes, nor does it analyze the specific content of reviews or differentiate between guest segments. Additionally, comparisons with competitors can provide a broader strategic context for a more comprehensive understanding. Contribution: The combination of sentiment analysis and time series forecasting in this study offers a unique contribution, enabling data-driven decisions that support continuous service improvement and customer satisfaction.
Analyzing TripAdvisor reviews to improve service quality at Courtyard Marriott Bali Nusa Dua Resort Vijaya, Bagaskara; Pitanatri, Putu Diah Sastri; Pratiwi, Kadek Andita Dwi
Annals of Management and Organization Research Vol. 7 No. 1 (2025): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i1.2857

Abstract

Purpose: This study aims to explore trends in guest satisfaction at the Courtyard by Marriott Bali Nusa Dua Resort by analyzing online reviews from TripAdvisor, with the objective of enhancing service quality. Methods: The research follows a systematic methodology that begins with scraping guest reviews from TripAdvisor, ensuring the collection of relevant data. Subsequently, a thorough data cleaning and preprocessing process is undertaken to guarantee high-quality data. The study then utilizes time series analysis, specifically the ARIMA model, to analyze the evolving patterns of guest satisfaction over time. Results/findings: The findings show that the majority of guest feedback is positive, indicating general satisfaction with the hotel. The ARIMA model reveals that guest satisfaction is highly influenced by previous satisfaction levels, suggesting a trend where past experiences strongly impact future perceptions. Conclusions: These results provide valuable insights into the key drivers of guest satisfaction, offering actionable recommendations for hotel management. By understanding the dynamic factors that influence guest experiences, management can improve service quality, respond more effectively to unexpected situations, and remain competitive in the market. Limitations: The ARIMA model does not account for external factors, such as holiday seasons or marketing changes, nor does it analyze the specific content of reviews or differentiate between guest segments. Additionally, comparisons with competitors can provide a broader strategic context for a more comprehensive understanding. Contribution: The combination of sentiment analysis and time series forecasting in this study offers a unique contribution, enabling data-driven decisions that support continuous service improvement and customer satisfaction.
PENGARUH SALURAN DISTRIBUSI ONLINE TRAVEL AGENT (OTA) TERHADAP REVPAR DI GOLDEN TULIP JINENG RESORT BALI Maheswari, Made Rara Purwani; Wiartha, Nyoman Gede Mas; Pratiwi, Kadek Andita Dwi
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.4147

Abstract

Perkembangan teknologi digital telah mengubah industri perhotelan, khususnya dalam strategi distribusi kamar. Online Travel Agent (OTA) jadi salah satu saluran utama yang memengaruhi jangkauan pasar dan kinerja pendapatan hotel. Penelitian ini bertujuan untuk menganalisis pengaruh saluran distribusi OTA ke Revenue per Available Room (RevPAR) di Golden Tulip Jineng Resort Bali. Penelitian kuantitatif deskriptif dengan menggunakan analisis regresi linier dasar adalah metodologi yang digunakan terhadap data sekunder penjualan kamar dan RevPAR periode 2022–2024, serta wawancara tidak terstruktur dengan manajemen hotel. Nilai signifikansi dalam data menunjukkan bahwa OTA secara signifikan dan menguntungkan mempengaruhi RevPAR di bawah 0,05. Meskipun penjualan melalui OTA mengalami penurunan, RevPAR tetap meningkat, yang mengindikasikan kontribusi saluran distribusi lain dan strategi manajemen pendapatan. Temuan ini menegaskan peran strategis OTA dalam kinerja hotel, sekaligus pentingnya integrasi berbagai saluran distribusi untuk mengoptimalkan pendapatan dan daya saing.