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All Journal Jurnal Ilmu Manajemen (JIM) Warmadewa Management and Business Journal (WMBJ) Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi YUME : Journal of Management International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Business Review Journal of Artificial Intelligence and Digital Business
Andriana, Ririn
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Social Sciences Other

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The Influence of Digital Marketing and Brand Trust on Customer Loyalty Through Customer Satisfaction of Food and Beverage Companies Andriana, Ririn
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.628

Abstract

This study aims to analyze the effect of digital marketing and brand trust on customer loyalty, with customer satisfaction serving as a mediating variable, within the context of food and beverage companies in East Java. In addition, the research seeks to examine the strategic role of customer satisfaction in strengthening the relationships among the key variables. A quantitative approach was employed, utilizing Structural Equation Modeling (SEM) as the method for data analysis. Data were collected through a survey questionnaire distributed to customers of food and beverage companies in East Java, using a purposive sampling technique. The findings reveal that both digital marketing and brand trust have a significant positive influence on customer loyalty. Furthermore, customer satisfaction was found to mediate the relationship between digital marketing and brand trust on customer loyalty, suggesting that customer satisfaction plays a crucial role in enhancing customer loyalty. This research provides valuable contributions to the existing literature by expanding the understanding of how digital marketing, brand trust, and customer satisfaction interact to influence customer loyalty, particularly in the food and beverage industry. Additionally, the findings offer practical implications for businesses in designing more effective customer-oriented digital marketing strategies. By focusing on customer satisfaction, companies can enhance their competitive advantage and foster long-term customer loyalty, which is essential for sustaining growth in an increasingly competitive market.
The Effect of Marketing Activities on Profitability with Others Comprehensive Income as Moderation: Evidence from Southeast Asia Andriana, Ririn; Kusuma, Marhaendra; Mohd Kasim, Che Manisah; Barreto, Carlos Afonso
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 20 No 1 (2025): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v20i1.2025.pp143-160

Abstract

This research aims to know moderated of others comprehensive income in link of marketing activities on the profitability of financial sector firm in the Southeast Asia region. Research on profitability determination has been widely conducted, but testing the moderating role of Others Comprehensive Income (OCI) in link marketing activities on financial profitability in financial sector companies has not been widely conducted. This is important because financial sector companies have large financial assets. The source of funding comes from funding funds that are inseparable from marketing activities. Ownership of large financial assets has an impact of other comprehensive income (OCI), especially the type of unrealized earnings from adjustment assets include financial types that are ready to be realized (AFS). Observation data of 612 from the financial statements of a sample of 153 financial sector companies in 2020 - 2023 in five Southeast Asian countries, namely Indonesia, Thailand, Malaysia, Singapore, and the Philippines. Data analysis using Moderated Regression Analysis and showing the results that the existence of OCI in financial sector companies is proven to strengthen the positive impact activities of marketing to ROA or profitability. The originality of this study is to test OCI’s moderated in link marketing activities on profitability. Large OCI AFS ownership in financial sector companies is important information for investors regarding future profitability, because AFS will be realized in the future, and its realization will certainly affect net income.
Pengaruh Work-Life Balance terhadap Kinerja dan Loyalitas Pegawai dengan Kepuasan Kerja sebagai Variabel Intervening di CV Griya Persada Engineering Isdaryati, Meisy Nanik; Andriana, Ririn
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3074

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Work-Life Balance (WLB) terhadap kinerja dan loyalitas pegawai, dengan menjadikan kepuasan kerja sebagai variabel mediasi atau intervening, di CV Griya Persada Engineering. Latar belakang masalah menunjukkan bahwa pesatnya inovasi dan tuntutan pekerjaan seringkali menyebabkan tekanan dan situasi stres, terutama dengan adanya kegiatan lembur, yang berpotensi menurunkan kinerja, loyalitas, serta kesejahteraan pegawai. Oleh karena itu, Work-Life Balance dianggap krusial sebagai kondisi di mana individu dapat menciptakan harmoni antara tuntutan profesional dan kehidupan personalnya guna merasakan pemenuhan di kedua bidang tersebut.Metode penelitian yang digunakan adalah kuantitatif deskriptif. Populasi penelitian adalah seluruh pegawai CV Griya Persada Engineering yang berjumlah 32 orang, dan teknik pengambilan sampel yang digunakan adalah sampling jenuh (sensus). Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji validitas, realibilitas, regresi linier sederhana, Uji Sobel, serta Analisis Jalur (Path Analysis) dengan bantuan perangkat lunak SPSS 26.Hasil analisis menunjukkan bahwa Work-Life Balance memiliki pengaruh yang positif dan signifikan baik secara langsung terhadap kepuasan kerja, kinerja pegawai, dan loyalitas pegawai. Selain itu, temuan kunci menegaskan peran mediasi yang kuat dari kepuasan kerja. Kepuasan kerja terbukti signifikan memediasi hubungan antara Work-Life Balance terhadap kinerja pegawai (nilai z hitung 6.280) dan loyalitas pegawai (nilai z hitung 8.033). Penelitian ini menyimpulkan bahwa upaya perusahaan untuk mendukung keseimbangan kehidupan kerja dan pribadi merupakan strategi penting untuk meningkatkan kepuasan kerja, yang pada akhirnya akan berdampak positif pada peningkatan produktivitas, retensi, dan loyalitas karyawan di perusahaan.
Pengaruh Brand Positioning, Electronic Word Of Mouth (EWOM), dan Fear Of Missing Out (FOMO) Terhadap Purchase Decision Produk Wardah di TikTok Pada Konsumen Wanita Pratiwi, Octavia Yasmin Putri; Andriana, Ririn; Sari, Anita Kartika
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v9i1.10549

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Positioning, Electronic Word of Mouth (E-WOM), dan Fear of Missing Out (FOMO) terhadap keputusan pembelian produk Wardah di TikTok pada konsumen wanita. Menggunakan metode kuantitatif dengan 96 responden yang ditentukan melalui rumus Lemeshow, data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut berpengaruh signifikan baik secara parsial maupun simultan terhadap keputusan pembelian, dengan nilai koefisien determinasi (R²) sebesar 0,887 yang berarti 88,7% variasi keputusan pembelian dijelaskan oleh Brand Positioning, E-WOM, dan FOMO. Temuan ini menegaskan bahwa strategi positioning yang kuat, dukungan ulasan positif melalui E-WOM, serta pemanfaatan efek psikologis FOMO secara efektif mampu meningkatkan keputusan pembelian produk Wardah di platform TikTok.Kata Kunci: Brand Positioning, Electronic Word of Mouth, Fear of Missing Out, Keputusan Pembelian, TikTok
Pengembangan Model Wisata Berbasis PENCILS Analysis dalam Meningkatkan Destinasi Wisata Tematik untuk Mendukung Pembangunan dan Pemerataan Ekonomi di Jawa Timur Manafe, Leonard Adrie; Andriana, Ririn; Wahib, Moh
Jurnal Ilmu Manajemen Vol. 13 No. 4 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n4.p1024-1034

Abstract

This study aims to analyze the key factors influencing destination performance and sustainability in cultural heritage-based tourism. Specifically, it investigates the impact of community involvement, events, identity media, lobbying, news, publication, and social investment on destination development across three cultural tourism sites in East Java, Indonesia. The research adopts a quantitative approach using Structural Equation Modeling (SEM) with SmartPLS. Data were collected from 90 respondents representing multiple stakeholders, including tourists, local communities, destination managers, and local government representatives from Kampoeng Heritage Kajoetangan Kota Malang. Measurement model validity and reliability were ensured through convergent and discriminant validity, Cronbach’s alpha, and composite reliability tests. The findings reveal that lobbying and news significantly influence destination performance, whereas community involvement, events, identity media, publication, and social investment do not show significant effects. These results highlight the strategic role of advocacy efforts and media coverage in enhancing the visibility and competitiveness of tourism destinations. The study concludes that policy advocacy and media-based communication are more effective in strengthening destination sustainability than community participation or general promotional activities. The findings provide practical implications for destination managers and policymakers to prioritize lobbying and media strategies to improve cultural tourism performance. Theoretically, the study contributes to tourism destination research by addressing gaps in the effectiveness of stakeholder engagement strategies. Future research should expand the sample across broader regions and integrate longitudinal analysis to capture dynamic influences over time.
Co-Authors Alfandi, Safwanuzzaki BARRETO, Carlos Afonso Edi Subiyantoro Erawati, Yourini Firdaus, Febriski Dwi Isdaryati, Meisy Nanik Kusuma, Marhaendra Leonard Adrie Manafe Martin Zebua Mohd Kasim, Che Manisah Noor, Asmirin Nugroho, Dodit Cahyo Pratiwi, Octavia Yasmin Putri Purwanto Purwanto Sari, Anita Kartika Sri Lestari, Aprilia Winda Sumaryono, Roy Wahib, Moh Wicaksana, Khrsina Arief Widiyanto, Nanda Panji Widji Astuti Witara, Ketut Witara, Ketut zulkarnain , robi