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All Journal Advances in Global Economics and Business Journal International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Yusof, Rosmelisa
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Utilizing Artificial Intelligence (AI) in Customer’s Purchase Intentions on GrabFood Ravi, Thevisri; Yusof, Rosmelisa; Koay, Loke Kean; Teoh, Yee Teng; Thin, Mun Yee; Donold, Tiffany Audrey Anak; Jannah, Nur Aini Raudhatul; Mittal, Prachi; Srivastava, Rishabh; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3212

Abstract

Generally, food delivery is a courier service that transfers consumer needs from stores or restaurants to the customer’s doorstep. With the advent of artificial intelligence, people now could order meals and other goods from the convenience of their homes. As such, Grab Holdings, which was founded in 2012 as a taxi-hailing service, is now well-known for providing consumer services including rides (Grab Transport), food deliveries (GrabFood), and package deliveries (Grab Express). The primary purpose of this research is to study on how the artificial intelligence that was utilized in customer’s purchase intentions on Grab Food.  The independent variables used to measure this study are instant delivery of foods, estimation of delivery time, customized recommendation on food, interactivity, cashless payment method used and consumer behavior corresponding to the dependent variable of consumer’s intention to use GrabFood. To support the findings of the research, an online survey has been carried out to gather the data needed. This survey was targeted on 100 Malaysian, Indonesian and Indian respondents, from all age groups, ethnicity, and gender. Following, the data gathered were verified using the SPSS software. Based on the study, the result shows that there is a significant correlation between the independent and dependent variables. In addition, instant delivery of foods and customized recommendations on food has a major influence on consumers’ purchase intention on GrabFood Delivery.
I am proud working in McDonald’s: Are you a satisfied and loyal employee? Herng, Law Lih; Balaraman, Lavhinesh A/L; Ceng, Lee Chiew; Lin, Lee Hui; Rahmasari, Erika Dwi Amelia; Ramadhani, Fadhila Puput; Srivastava, Shweta; Sharma, Juhi; Yusof, Rosmelisa
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2328

Abstract

One of the top fast-food restaurants in the world, McDonald's has more than 36,000 locations across the globe. In Malaysia, there are more than 320 branches country wide and they employ over 15000 employees around the country, supplying career, and development opportunities. This study aims to focus on how satisfied the employees are with their job and their loyalty towards the fast-food joint. Moreover, this study will also explain how the job satisfaction of the employees has a crucial part in shaping the employees' loyalty towards their workplace. For this study, we have surveyed the employees of five different McDonald’s branches in Malaysia and Indonesia, namely McDonald’s Kulim, McDonald’s Alma, McDonald’s E-Gate, McDonald’s Lowokwaru, and McDonald’s Darmo. Online surveys help to collect a huge amount of data while interviews provide deep and clear opinions and feelings of the employees. McDonald’s is familiar to many people. When McDonald’s understands and learns more about the employees’ satisfaction and loyalty, it is able to provide better service to the customers. As a customer, we can gain higher satisfaction.
Contributing Factors to Customers Loyalty in Gadgets A Study on Apple Brand Yusof, Rosmelisa; Huei, Lok Yee; Adnan, Nur Aisya; Jefry, Nur Aliah Ilyana; Syuhaimi, Nur Aliana Sofea; Marzuki, Nur Alieza Natasha; Fasya, Nilna Iffa Afifatia; Tsabita, Naura Nuhaa
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2344

Abstract

Apple is a well-known technology corporation globally and one of the most valuable brands in 2020. Apple Inc. is a company that designs, develops, and distributes mobile communication and media players, PCs, and portable digital music players. Apple's products include iPhones, iPads, Macs, and iPods.In Malaysia, most university students choose to utilize Apple devices for their studies.This research examines why most students prefer Apple products in their daily lives. This research will also examine customer satisfaction, product quality, and other aspects and attitudes that impact customers' loyalty to Apple products. The data was acquired through monitoring and surveying students at University Sains Malaysia. This paper's analysis approach compares theory to observation and survey data.
How Does Starbucks Develop Brand Loyalty Among Its Customers in Asia? Insights From Malaysia, Indonesia, and India Kuek, Thiam Yong; Yusof, Rosmelisa; Selvam, Sushmithaa A/P; Roslan, Siti Ramizah Binti; Aibau, Son Rakh A/L; Vats, Isha; Singhal, Jahnavi; Chaudhary, Khushi; Kee, Daisy Mui Hung
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 6, No 3 (2023): OCTOBER EDITION INTERNATIONAL JOURNAL OF ACCOUNTING FINANCE IN ASIA PASIFIC
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v6i3.2631

Abstract

Starbucks was founded in 1971 and is currently the world's largest chain coffee shop. Starbucks invaded Asian countries such as Malaysia, India and Indonesia a long time ago, and Asian countries have emerged as one of the most devoted customers. Brand loyalty is one of the most essential factors in increasing a company's revenue through customer retention. Starbucks' brand loyalty is influenced by several aspects, including pricing, products offered, product quality and taste. The purpose of this research is to determine how Starbucks develops brand loyalty among its customers in Malaysia, India and Indonesia. This survey will also be able to determine whether Asian customers will continue to be devoted Starbucks customers. The survey involved 136 people who are loyal Starbucks consumers from Malaysia, India and Indonesia. The data for this study was collected through online sources and questionnaires. We hope that this study will provide recommendations for increasing brand loyalty among our Asian customers, particularly in Malaysia, India, and Indonesia.
Assessing the Influence of Practical Training on Perceived Employability Among Public University Students in Malaysia Yusof, Rosmelisa; James, Siby; Ng, Jia Qi; Bin Roslan, Naazhim; Ng, Shu Luan; A/P Sathiaselan, Niwasini; Qureshi, Sharim; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 2 (2024): July 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i2.3014

Abstract

This study examines the influence of practical training on the perceived employability of students from public universities in Malaysia. As employability becomes an important aspect of higher education, practical training is often viewed as essential in preparing students for the workforce. This study assesses the impact of practical training on students' perceived employability by evaluating the quality, effectiveness, and satisfaction associated with such training, all of which are important for career readiness and success. Quantitative data was collected through a survey questionnaire distributed via Google Forms. The findings highlight the positive impacts of practical training on students' perceived employability, including skill development, increased confidence, and improved employer perception. Also, the study identifies areas for enhancing training programs to better prepare students for the workforce. The insights gained aim to inform improvements in university career readiness programs and highlight the importance of practical training in enhancing students' employability.
I am proud working in McDonald’s: Are you a satisfied and loyal employee? Herng, Law Lih; Balaraman, Lavhinesh A/L; Ceng, Lee Chiew; Lin, Lee Hui; Rahmasari, Erika Dwi Amelia; Ramadhani, Fadhila Puput; Srivastava, Shweta; Sharma, Juhi; Yusof, Rosmelisa
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2328

Abstract

One of the top fast-food restaurants in the world, McDonald's has more than 36,000 locations across the globe. In Malaysia, there are more than 320 branches country wide and they employ over 15000 employees around the country, supplying career, and development opportunities. This study aims to focus on how satisfied the employees are with their job and their loyalty towards the fast-food joint. Moreover, this study will also explain how the job satisfaction of the employees has a crucial part in shaping the employees' loyalty towards their workplace. For this study, we have surveyed the employees of five different McDonald’s branches in Malaysia and Indonesia, namely McDonald’s Kulim, McDonald’s Alma, McDonald’s E-Gate, McDonald’s Lowokwaru, and McDonald’s Darmo. Online surveys help to collect a huge amount of data while interviews provide deep and clear opinions and feelings of the employees. McDonald’s is familiar to many people. When McDonald’s understands and learns more about the employees’ satisfaction and loyalty, it is able to provide better service to the customers. As a customer, we can gain higher satisfaction.
Contributing Factors to Customers Loyalty in Gadgets A Study on Apple Brand Yusof, Rosmelisa; Huei, Lok Yee; Adnan, Nur Aisya; Jefry, Nur Aliah Ilyana; Syuhaimi, Nur Aliana Sofea; Marzuki, Nur Alieza Natasha; Fasya, Nilna Iffa Afifatia; Tsabita, Naura Nuhaa
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2344

Abstract

Apple is a well-known technology corporation globally and one of the most valuable brands in 2020. Apple Inc. is a company that designs, develops, and distributes mobile communication and media players, PCs, and portable digital music players. Apple's products include iPhones, iPads, Macs, and iPods.In Malaysia, most university students choose to utilize Apple devices for their studies.This research examines why most students prefer Apple products in their daily lives. This research will also examine customer satisfaction, product quality, and other aspects and attitudes that impact customers' loyalty to Apple products. The data was acquired through monitoring and surveying students at University Sains Malaysia. This paper's analysis approach compares theory to observation and survey data.
Utilizing Artificial Intelligence (AI) in Customer’s Purchase Intentions on Online Food Delivery Service Ravi, Thevisri; Yusof, Rosmelisa; Koay, Loke Kean; Teoh, Yee Teng; Thin, Mun Yee; Donold, Tiffany Audrey Anak; Jannah, Nur Aini Raudhatul; Mittal, Prachi; Srivastava, Rishabh; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3212

Abstract

Generally, food delivery services like GrabFood act as couriers, transporting consumer needs from restaurants or stores directly to their doorsteps. The rise of Artificial Intelligence (AI) has further revolutionized this convenience, allowing people to order meals and other goods from the comfort of their homes. This research investigates how AI is utilized to influence customer purchase intentions on GrabFood. The study examines the impact of six independent variables: instant food delivery, estimated delivery time, customized food recommendations, interactivity, cashless payment methods, and consumer behavior. These variables are analyzed in relation to the dependent variable – the customer's intention to use GrabFood. To gather data, an online survey was conducted with 100 respondents. The collected data was then verified using SPSS software. The findings revealed that delivery speed is a key driver, with both instant delivery and estimated delivery time showing a significant positive correlation (? = 0.457) with purchase intention. However, other features like personalized recommendations (? = 0.174), cashless payment methods (? = 0.119), and user interaction (? = -0.188) did not significantly impact user decisions. These findings require further exploration to understand user preferences for these features.
How Does Starbucks Develop Brand Loyalty Among Its Customers in Asia? Insights From Malaysia, Indonesia, and India Kuek, Thiam Yong; Yusof, Rosmelisa; Selvam, Sushmithaa A/P; Roslan, Siti Ramizah Binti; Aibau, Son Rakh A/L; Vats, Isha; Singhal, Jahnavi; Chaudhary, Khushi; Kee, Daisy Mui Hung; Su, Xinyi
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v6i3.2631

Abstract

Starbucks' brand loyalty is influenced by several aspects, including pricing, products offered, product quality and taste. The purpose of this research is to determine how Starbucks develops brand loyalty among its customers in Malaysia, India, and Indonesia. This survey will also be able to determine whether Asian customers will continue to be devoted Starbucks customers. The survey involved 136 people who are loyal Starbucks consumers from Malaysia, India, and Indonesia. The data for this study was collected through online sources and questionnaires. The results of this study reveal that customer contentment, the quality of products and services, and the pricing of food and drinks greatly influence customer behavior and their inclination to remain loyal to the Starbucks brand. Among all the independent factors under consideration, customer satisfaction stands out as the most predominant, surpassing the other two variables. It is suggested for Starbucks to prioritize customer satisfaction by consistently exceeding performance and delivering exceptional, diverse beverage options with valuable pricing to meet and exceed customer expectations.
Assessing the Influence of Practical Training on Perceived Employability Among Public University Students in Malaysia Yusof, Rosmelisa; James, Siby; Ng, Jia Qi; Bin Roslan, Naazhim; Ng, Shu Luan; A/P Sathiaselan, Niwasini; Qureshi, Sharim; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 2 (2024): July 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i2.3014

Abstract

This study examines the influence of practical training on the perceived employability of students from public universities in Malaysia. As employability becomes an important aspect of higher education, practical training is often viewed as essential in preparing students for the workforce. This study assesses the impact of practical training on students' perceived employability by evaluating the quality, effectiveness, and satisfaction associated with such training, all of which are important for career readiness and success. Quantitative data was collected through a survey questionnaire distributed via Google Forms. The findings highlight the positive impacts of practical training on students' perceived employability, including skill development, increased confidence, and improved employer perception. Also, the study identifies areas for enhancing training programs to better prepare students for the workforce. The insights gained aim to inform improvements in university career readiness programs and highlight the importance of practical training in enhancing students' employability.
Co-Authors A/L Aibau, Son Rakh A/P Sathiaselan, Niwasini A/P Selvam, Sushmithaa Abu Bakar, Nurul Muzirah Syed Adnan, Nur Aisya Aibau, Son Rakh A/L Ali, A. J. Ali, Anees Jane Ali, Anees Janee Balaraman, Lavhinesh A/L Basim, Mohammad Farhan Bin Roslan, Naazhim Binti Abdul Majid, Nur Qistina Diyana Binti Mohd Amin, Nurdania Delylah Binti Mohd Firdaus, Nur Sazlein Binti Mohd Hazry, Nur Syazwani Binti Muhamad Shukri, Nur Syafiqah Binti Roslan, Siti Ramizah Ceng, Lee Chiew Chaudhary, Khushi Donold, Tiffany Audrey Anak Effendi, Azura Abdullah Fasya, Nilna Iffa Afifatia Herng, Law Lih Huei, Lok Yee Hung Kee, Daisy Mui James, Siby Jannah, Nur Aini Raudhatul Jefry, Nur Aliah Ilyana Kee, Daisy Mui Hung Koay, Loke Kean Kuek, Thiam Yong Lin, Lee Hui Mahidin, Nurul Alis Amira Ahmad Marzuki, Nur Alieza Natasha Mittal, Prachi Mohamed Fauzi, Nursafiyyah Mohd Nasir, Nurul Afiqah Mok, Hui Shan Naseer Ahmad, Mohd Nasim Bin Ng, Jia Qi Ng, Shu Luan Qureshi, Sharim Rahmasari, Erika Dwi Amelia Ramadhani, Fadhila Puput Ravi, Thevisri Roslan, Siti Ramizah Binti Saadin, Mohd Zulhairi Bin Selvam, Sushmithaa A/P Sharma, Juhi Sin, Liem Gai Singhal, Jahnavi Srivastava, Rishabh Srivastava, Shweta Su, Xinyi Su, Xinyi, Suhaimi, Nurul Firzanah Mohd Syuhaimi, Nur Aliana Sofea Teoh, Yee Teng Thin, Mun Yee Tsabita, Naura Nuhaa Vats, Isha Yusrin, Muhammad Adam Danial Bin