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All Journal English and Literature Journal Business Innovation and Entrepreneurship Journal Indonesian Journal of Community Empowerment English Education and Applied Linguistics Journal (EEAL Journal) EDUCATIONAL: Jurnal Inovasi Pendidikan dan Pengajaran Jurnal Ragam Pengabdian
Mohammad Soni
Institut Pendidikan Indonesia Garut
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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How Discount and Bundling Strategies Shape Purchase Decisions Through Brand Image Mediation in Indonesian Retail Context Soni, Mohammad; Hurriyati, Ratih; Dirgantari, Puspo Dewi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 8 No 1 (2026): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v8i1.1169

Abstract

In an increasingly competitive business environment, selecting effective marketing strategies is crucial for shaping customer purchase decisions. This study examines how discounts and bundling influence purchase decisions at Kedai Tekun, with brand image as a mediating variable. Using a quantitative approach, surveys were distributed to one hundred customers. Structural Equation Modeling (SEM) via Smart-PLS was employed to evaluate variable relationships. Findings reveal that discounts positively and significantly affect both brand image and purchase decisions, while bundling demonstrates a positive significant impact on purchase decisions. Interestingly, brand image negatively and significantly influences purchase decisions. Mediation analysis confirms discounts have an indirect effect on purchase decisions through brand image. Results suggest discount strategies facilitate consumer purchase decisions, whereas bundling enhances purchase intention. However, brand image requires careful management, as favorable perceptions do not necessarily increase purchase decisions. Business owners should optimize marketing effectiveness by balancing promotional strategies with strengthening brand identity and core values.
The Relationship between Personal Factors and Institutional Environment on English Learning Motivation in Islamic Boarding Schools: A Study of the L2 Motivational Self System Luzain Habibah Al-Athar; Irsyad Nugraha; Mohammad Soni
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/sj4cd925

Abstract

This study examines the motivational orientation of Islamic boarding school students toward English language learning and challenges the common assumption that religious identity may reduce acceptance of English as a global language. The research aims to describe students’ perceptions of the importance of English, sources of motivation, perceived learning difficulty, and preferred learning materials within the pesantren context. This study employed a quantitative descriptive survey design. Data were collected through a structured online questionnaire distributed to students who actively participated in English classes. Total sampling was applied to respondents who completed the questionnaire. The instrument consisted of closed-ended questions measuring perceived importance of English, motivational sources, level of difficulty, and instructional preferences. The collected data were analyzed using descriptive statistical techniques in the form of frequency and percentage distribution. The findings indicate that most students consider English an important subject despite perceiving it as difficult. Internal motivation emerged as the dominant source of learning drive, followed by teacher encouragement. Students showed greater interest in communicative daily conversation materials than in religious text-based materials. These results suggest that students’ motivation is future-oriented and internally driven rather than externally imposed. In conclusion, English learning motivation among Islamic boarding school students is characterized by positive perception, strong self-driven orientation, and resilience despite perceived difficulty. The findings confirm that religious educational settings do not inherently hinder students’ engagement with English as a global language.
INDONESIAN EFL TEACHERS’ TRAINING NEEDS AND PERCEPTIONS OF CONTEMPORARY ELT APPROACHES Erika Nur Shafiyah; Asep Suparman; Mohammad Soni
EDUCATIONAL : Jurnal Inovasi Pendidikan & Pengajaran Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/educational.v6i2.10063

Abstract

This study aims to analyze English teachers’ experiences in participating in in-service training and identify their training needs related to contemporary English language learnng approaches. Teacher professional development is a crucial factor in improving the quality of learning, particulary in facing the 21st century, which emphasizes learning using communicative, collaborative approaches, and the use of technology in the teaching and learning process. This study employed  a quantitative approach with a survey method and involved English teachers as research respondents. Research data were collected using a questionnaire designed to obtain information related to teacher training experiences, training providers, training needs, and teachers’ level of knowledge regarding various contemporary English language learning approaches. The obtained data were tan analyzed descriptively to describe the training conditions and teachers’ profesional development needs. The results of this study indicate that English teachers’ participation in training is still relatively limited, even though the training is organized by various institutions, In addition, teachers alo demonstrated a high need for training on contemporary learning approaches, paticularly those related to the use of technology in English language learnig. The findings of this study indicate that teachers have a fairly good level of knowledge of several approaches, such as Project-Based learning, Student-Centered Approach, Task-Based Language teachng, although their understanding of technology-based approaches is still relatively low. Therefore, this study emphasizes the importance of providing more systematic, sustainable, and relevant teacher training programs that are aligned with learning needs.
Co-Authors Adiansyah, Adi Afgany, Dea Marwah Alawiah, Sulistia Andini, Anggi Setia Annisa, Nayila Sifa Nurul Asep Suparman Baehaqi Dahlena, Alni Erika Nur Shafiyah Fajriah, Yustika Nur Hamdani, Nizar Alam Irsyad Nugraha Isnawati Isnawati Lindayani, Lindayani Luzain Habibah Al-Athar Maulani, Galih Abdul Fatah Nugraha, Irsyad Nurjamin, Lucky Rahayu Nursalam, Hafidatun Puspo Dewi Dirgantari Ratih Hurriyati Safari, Shabina Meisya Andriani Sinta Dewi Sinta Dewi Solihat, Asri Sulistia Alawiah