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Determinan Perilaku Pembelian Paket Umroh: Pendekatan Pemasaran Islam Ligery, Finny; Aisiyah, Nasyiatul; setiawan, Agus
Kartika: Jurnal Studi Keislaman Vol. 5 No. 3 (2025): Kartika: Jurnal Studi Keislaman (November)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v5i3.435

This study aims to analyze the determinants of purchasing behavior for umrah travel packages among the community of Tanjung Raya District, Mesuji Regency, focusing on the influence of service quality and price within the framework of Islamic marketing. The Islamic marketing approach is adopted to ensure that promotional activities and service offerings comply with Sharia principles grounded in the Qur’an. This study employs a quantitative method with an explanatory design to examine the relationship between independent and dependent variables through instrument testing, statistical analysis, and hypothesis testing using SPSS. The sample consists of 100 respondents who have previously purchased umrah packages, selected through purposive sampling. The findings indicate that service quality has a positive and significant effect on purchasing decisions for umrah packages. Price also demonstrates a positive and significant influence on purchasing decisions. Simultaneously, both variables contribute significantly to shaping consumers’ purchasing behavior. These results highlight that prospective pilgrims’ decisions are largely determined by the reliability of the services offered and the affordability of prices relative to their economic capacity. The study provides practical implications for umrah travel providers to consistently implement Islamic marketing principles to ensure trustworthiness and enhance public confidence.

Pengaruh Literasi Keuangan Syariah dan Religiusitas terhadap Minat Menabung di Kecamatan Palas Mawadah, Fina; Ligery, Finny; Setiawan, Agus
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 2 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i2.171

The study aims to determine the influence of Islamic financial literacy and religiosity on interest in saving in Islamic banks. The low level of Islamic financial literacy in the community, especially among madrasah teachers, is still the main obstacle in increasing their participation in the Islamic banking system. Religiosity is also considered an important factor that influences interest in saving in Islamic banks, given Islamic teachings that prohibit the practice of usury and encourage financial management in accordance with sharia principles. The research method uses quantitative analysis with an explanatory approach. The sampling technique is purposive sampling of 55 Madrasah teachers in Palas District. The data was processed using multiple linear regression tests with the help of the SPSS application. The results of the study show that sharia financial literacy and religiosity partially and simultaneously have a positive and significant influence on saving interest. Islamic financial literacy and religiosity are highly prioritized for customers in fostering interest in saving at Islamic banks.

Pengaruh Pendidikan Kewirausahaan, Inovasi, dan Etika Bisnis Islam terhadap Pemasaran Media Sosial pada Generasi Z yang Berperan sebagai Tiktok Affiliater Irawan, Bambang; Ligery, Finny; Setiawan, Agus; Subandi, Subandi
Literasi: Jurnal Pendidikan Guru Indonesia Vol. 5 No. 1 (2026): Maret
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/literasi.v1i4.2591

The development of digital marketing through social media, particularly the TikTok Affiliate program, has created new entrepreneurial opportunities for Generation Z; however, it still faces challenges in terms of innovation and the implementation of Islamic business ethics. This study aims to analyze the influence of entrepreneurship education on social media marketing, both directly and through the mediating roles of innovation and Islamic business ethics. This research employs a quantitative explanatory approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data were collected through closed-ended questionnaires from 250 Generation Z respondents aged 18–27 years who are active as TikTok Affiliates, and selected using purposive sampling. The findings indicate that entrepreneurship education has a positive and significant effect on innovation, Islamic business ethics, and social media marketing. In addition, innovation and Islamic business ethics are proven to act as mediating variables. These results emphasize the importance of integrating entrepreneurship education, innovation, and Islamic business ethics in developing digital marketing strategies that are effective, ethical, and sustainable.

Pengaruh Pendidikan Kewirausahaan, Inovasi, dan Etika Bisnis Islam terhadap Pemasaran Media Sosial pada Generasi Z yang Berperan sebagai Tiktok Affiliater irawan, Bambang; Ligery, Finny; Setiawan, Agus; Subandi, Subandi
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.33738

The development of digital marketing through social media, particularly the TikTok Affiliate program, has created new entrepreneurial opportunities for Generation Z; however, it still faces challenges in terms of innovation and the implementation of Islamic business ethics. This study aims to analyze the influence of entrepreneurship education on social media marketing, both directly and through the mediating roles of innovation and Islamic business ethics. This research employs a quantitative explanatory approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data were collected through closed-ended questionnaires from 250 Generation Z respondents aged 18–27 years who are active as TikTok Affiliates, and selected using purposive sampling. The findings indicate that entrepreneurship education has a positive and significant effect on innovation, Islamic business ethics, and social media marketing. In addition, innovation and Islamic business ethics are proven to act as mediating variables. These results emphasize the importance of integrating entrepreneurship education, innovation, and Islamic business ethics in developing digital marketing strategies that are effective, ethical, and sustainable

PENGARUH INSENTIF DAN KEPEMIMPINAN ISLAM TERHADAP KEPUASAN KERJA PADA PEGAWAI PT INDOLAMPUNG Rajaya Trana, Azharaf; Ligery, Finny; Setiawan, Agus
KENDALI: Economics and Social Humanities Vol. 4 No. 3 (2026): KENDALI: Economics and Social Sciences Humanities, Maret 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i3.1399

Kepuasan kerja pegawai dalam organisasi modern masih menjadi isu krusial, khususnya yang berkaitan dengan sistem insentif dan praktik kepemimpinan. Pada PT Indolampung, hasil pra-survei menunjukkan adanya ketidaksesuaian dalam pemberian insentif yang cenderung rendah, tidak konsisten, serta kurang transparan, sehingga memunculkan persepsi ketidakadilan dan berdampak pada menurunnya motivasi kerja pegawai. Implementasi kepemimpinan islam dinilai belum optimal dalam merefleksikan nilai-nilai keadilan, amanah, dan keteladanan secara nyata dalam kebijakan organisasi. Kondisi ini menunjukkan urgensi untuk mengkaji lebih lanjut faktor-faktor yang memengaruhi kepuasan kerja, khususnya dari aspek insentif dan kepemimpinan islam. Penelitian ini bertujuan untuk menganalisis pengaruh insentif dan kepemimpinan islam terhadap kepuasan kerja pegawai pada pt indolampung. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori. Populasi penelitian adalah seluruh pegawai PT Indolampung yang berjumlah 30 orang, dengan teknik pengambilan sampel menggunakan sensus. Data dikumpulkan melalui kuesioner dengan skala likert dan dianalisis menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS (statistical package for the social sciences). Pengujian hipotesis dilakukan melalui uji validitas, reliabilitas, uji normalitas, uji t (parsial), uji f (simultan), serta koefisien determinasi (r²) untuk mengetahui besarnya kontribusi variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa insentif berpengaruh positif dan signifikan terhadap kepuasan kerja, sedangkan kepemimpinan islam tidak berpengaruh signifikan secara parsial. Namun, secara simultan kedua variabel berpengaruh signifikan terhadap kepuasan kerja dengan kontribusi sebesar 69%. Temuan ini mengindikasikan bahwa faktor insentif menjadi determinan dominan dalam meningkatkan kepuasan kerja pegawai. Implikasi penelitian ini menekankan pentingnya perbaikan sistem insentif yang adil, transparan, dan konsisten, serta perlunya transformasi kepemimpinan islam dari pendekatan normatif menjadi implementatif dalam kebijakan organisasi guna meningkatkan kesejahteraan dan kepuasan kerja pegawai.

PENGARUH BUDAYA ORGANISASI ISLAM DAN PSYCHOLOGICAL CAPITAL TERHADAP INNOVATIVE WORK BEHAVIOR PADA BMT ASSYAFI’IYAH BERKAH NASIONAL Nasoihudin, Mohamad; Ligery, Finny; Muslimin, Ahmad
KENDALI: Economics and Social Humanities Vol. 4 No. 3 (2026): KENDALI: Economics and Social Sciences Humanities, Maret 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i3.1401

Penelitian ini bertujuan untuk mengkaji pengaruh budaya organisasi Islam dan psychological capital terhadap perilaku kerja inovatif (innovative work behavior) karyawan pada BMT Assyafi’iyah Berkah Nasional. Latar belakang penelitian ini didasarkan pada temuan awal yang menunjukkan rendahnya tingkat inisiatif dan inovasi karyawan, serta adanya ketimpangan antara ekspektasi pegawai terhadap imbalan dan kontribusi kerja nyata. Pendekatan kuantitatif dengan metode explanatory digunakan dalam penelitian ini. Sampel penelitian terdiri dari 67 karyawan yang dipilih melalui teknik purposive sampling. Analisis data dilakukan menggunakan regresi linier berganda dengan pengujian hipotesis secara parsial dan simultan melalui bantuan perangkat lunak SPSS versi 23. Hasil penelitian menunjukkan bahwa budaya organisasi Islam berpengaruh positif dan signifikan terhadap perilaku kerja inovatif, sedangkan psychological capital berpengaruh positif namun tidak signifikan secara statistik. Novelty penelitian ini terletak pada integrasi nilai-nilai Islam dalam pengembangan perilaku inovatif di lembaga keuangan mikro syariah, yang belum banyak dikaji sebelumnya. Temuan ini memberikan implikasi penting bagi pengembangan strategi manajemen sumber daya manusia di lembaga keuangan syariah berbasis nilai-nilai Islam.

ANALISIS PROSES PEMANFAATAN SAMPAH PLASTIK MENJADI PRODUK BERNILAI EKONOMI DI KAMPUNG BANJAR AGUNG, KECAMATAN BANJAR AGUNG, KABUPATEN TULANG BAWANG Nurrokhim, M Affif; Ligery, Finny; Mushodiq, M Agus
KENDALI: Economics and Social Humanities Vol. 4 No. 3 (2026): KENDALI: Economics and Social Sciences Humanities, Maret 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i3.1402

Peningkatan volume sampah plastik akibat pertumbuhan penduduk dan aktivitas ekonomi telah menjadi tantangan lingkungan yang kompleks, khususnya di negara berkembang. Sampah plastik yang bersifat non-biodegradable tidak hanya memperburuk kualitas lingkungan, tetapi juga menciptakan tekanan sosial-ekonomi apabila tidak dikelola secara efektif. Pendekatan ekonomi sirkular menawarkan solusi alternatif melalui optimalisasi pemanfaatan limbah sebagai sumber daya bernilai ekonomi. Penelitian ini bertujuan untuk menganalisis proses pemanfaatan sampah plastik menjadi produk bernilai ekonomi di Kampung Banjar Agung, Kecamatan Banjar Agung, Kabupaten Tulang Bawang. Penelitian menggunakan metode field research dengan pendekatan deskriptif kualitatif untuk memahami secara mendalam praktik pengelolaan sampah berbasis masyarakat. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi, kemudian dianalisis secara tematik. Hasil penelitian menunjukkan bahwa praktik pemanfaatan sampah plastik telah mengarah pada prinsip ekonomi sirkular, namun implementasinya belum optimal akibat keterbatasan inovasi produk, akses pasar, dan pengelolaan hasil olahan. Meskipun demikian, kegiatan ini terbukti memberikan dampak ekonomi berupa peningkatan pendapatan rumah tangga, penciptaan lapangan kerja, serta pengurangan beban lingkungan. Temuan ini mengindikasikan bahwa pengelolaan sampah berbasis masyarakat memiliki potensi signifikan dalam mendukung pembangunan berkelanjutan, namun memerlukan penguatan pada aspek kelembagaan, inovasi, dan dukungan kebijakan. Integrasi pendekatan ekonomi, sosial, dan lingkungan secara komprehensif menjadi kunci dalam mengoptimalkan pemanfaatan sampah plastik sebagai sumber daya ekonomi yang berkelanjutan.

Analysis of Rice Buying and Selling with a Wholesale System to Increase Farmers' Income: An Islamic Business Ethics Perspective Suprayogi, Danang; Muslimin, Ahmad; Setiawan, Agus; Ligery, Finny
Revenue Journal: Management and Entrepreneurship Vol 3 No 2 (2025): Revenue Journal: Management and Entrepreneurship (December)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v3i2.1000

The practice of buying and selling agricultural products with a wholesale system (al-jizaf) is widely found in various regions, including Way Panji District, South Lampung. This system is considered practical but raises questions regarding justice, transparency, and its impact on farmers' income. This study aims to analyze the practice of wholesale rice buying and selling, its impact on farmers' income, and its conformity with Islamic business ethics. The method used is qualitative with a case study approach. Data were collected through observation, in-depth interviews with three farmers and two contractors, and documentation. Data analysis used the Miles and Huberman model. The results show that the wholesale buying and selling practice is carried out through land surveys, sampling, price negotiations, down payment, and payment before harvest. This system does not significantly increase farmers' income (the difference is Rp200,000–500,000 lower than self-harvesting), but it is considered effective because farmers do not incur harvest operational costs. From the perspective of Islamic business ethics, this practice has fulfilled the principles of monotheism, justice, freedom of transaction, responsibility, and benevolence. Agreements are made through deliberation without coercion. Although there is an element of gharar (uncertainty), this is a minor gharar that is forgiven due to necessity and the buyer's expertise. This study recommends price transparency and providing farmers with the option of self-harvesting.

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