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Determinan Perilaku Pembelian Paket Umroh: Pendekatan Pemasaran Islam Ligery, Finny; Aisiyah, Nasyiatul; setiawan, Agus
Kartika: Jurnal Studi Keislaman Vol. 5 No. 3 (2025): Kartika: Jurnal Studi Keislaman (November)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v5i3.435

Abstract

This study aims to analyze the determinants of purchasing behavior for umrah travel packages among the community of Tanjung Raya District, Mesuji Regency, focusing on the influence of service quality and price within the framework of Islamic marketing. The Islamic marketing approach is adopted to ensure that promotional activities and service offerings comply with Sharia principles grounded in the Qur’an. This study employs a quantitative method with an explanatory design to examine the relationship between independent and dependent variables through instrument testing, statistical analysis, and hypothesis testing using SPSS. The sample consists of 100 respondents who have previously purchased umrah packages, selected through purposive sampling. The findings indicate that service quality has a positive and significant effect on purchasing decisions for umrah packages. Price also demonstrates a positive and significant influence on purchasing decisions. Simultaneously, both variables contribute significantly to shaping consumers’ purchasing behavior. These results highlight that prospective pilgrims’ decisions are largely determined by the reliability of the services offered and the affordability of prices relative to their economic capacity. The study provides practical implications for umrah travel providers to consistently implement Islamic marketing principles to ensure trustworthiness and enhance public confidence.
Pengaruh Literasi Keuangan Syariah dan Religiusitas terhadap Minat Menabung di Kecamatan Palas Mawadah, Fina; Ligery, Finny; Setiawan, Agus
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 9 No 2 (2025): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v9i2.171

Abstract

The study aims to determine the influence of Islamic financial literacy and religiosity on interest in saving in Islamic banks. The low level of Islamic financial literacy in the community, especially among madrasah teachers, is still the main obstacle in increasing their participation in the Islamic banking system. Religiosity is also considered an important factor that influences interest in saving in Islamic banks, given Islamic teachings that prohibit the practice of usury and encourage financial management in accordance with sharia principles. The research method uses quantitative analysis with an explanatory approach. The sampling technique is purposive sampling of 55 Madrasah teachers in Palas District. The data was processed using multiple linear regression tests with the help of the SPSS application. The results of the study show that sharia financial literacy and religiosity partially and simultaneously have a positive and significant influence on saving interest. Islamic financial literacy and religiosity are highly prioritized for customers in fostering interest in saving at Islamic banks.