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All Journal Al-Ulum Jurisprudensi: Jurnal Ilmu Syariah, Perundang-undangan, Ekonomi Islam Indonesian Journal of Electrical Engineering and Computer Science Ihsan: Jurnal Pengabdian Masyarakat MOVE: Journal of Community Service and Engagement Jurnal Ekonomika dan Bisnis Islam Journal of Islamic Economics Lariba Cakrawala: Jurnal Pengabdian Masyarakat Global Paradoks : Jurnal Ilmu Ekonomi Socius: Social Sciences Research Journal Neraca Manajemen, Akuntansi, dan Ekonomi BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Nurafini, Fira
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Between Faith and Finance: Can Religiosity and Islamic Financial Literacy Curb Impulsive Buying in Game Microtransactions? Prasetya, Naufal Rizky; Nurafini, Fira
Jurisprudensi: Jurnal Ilmu Syariah, Perundang-Undangan dan Ekonomi Islam Vol 17 No 1 (2025): Jurisprudensi: Jurnal Ilmu Syariah, Perundang-Undangan dan Ekonomi Islam
Publisher : State of Islamic Institute Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jurisprudensi.v17i1.10808

Abstract

Ideally, as Muslims, Generation Z should be able to control their consumptive behavior in purchasing virtual game items through an understanding of religious values and Islamic financial literacy. However, in reality, impulsive behavior in game microtransactions is still prevalent among them. This study aims to analyze the influence of religiosity and Islamic financial literacy on impulsive buying among Muslim Generation Z in Surabaya. This article is categorized as field research with a quantitative approach. The methodology used is an associative quantitative method, which seeks to analyze the relationship between variables. The results of the study conclude that religiosity has a negative effect on impulsive buying, whereas Islamic financial literacy has a positive effect. This indicates that despite having a high understanding of Islamic financial principles, the weak application in daily life leads to continued consumptive behavior.
Pengaruh Halal Awareness, Customer Review dan Perceived Behavioral Control Terhadap Keputusan Pembelian Kosmetik Halal Pada Mahasiswi Muslim Surabaya Melalui Marketplace Rahayu, Rima Ika Tantri; Nurafini, Fira
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1391

Abstract

Kosmetik selalu ada di kehidupan mahasiswa yang selalu ingin tampil menarik.  Salah satu platform yang digunakan mahasiswi saat ini untuk memenuhi kebutuhan mereka adalah marketplace.  Penelitian ini bertujuan untuk mengetahui bagaimana halal awareness, customer review, dan perceived behavioral control berpengaruh terhadap keputusan mahasiswi muslim Surabaya untuk membeli kosmetik halal melalui marketplace.  Metode kuantitatif digunakan dalam penelitian ini, dan data primer diperoleh melalui kuesioner.  Pengumpulan sampel dilakukan menggunakan teknik sampling dengan jumlah responden 104.  SEM-PLS dan program SmartPLS 4 digunakan untuk menganalisis data.  Penelitian menunjukkan bahwa halal awareness tidak memengaruhi keputusan seseorang untuk membeli kosmetik halal. Dan hasil penelitian menunjukkan bahwa Keputusan pembelian mahasiswi muslim Surabaya untuk membeli kosmetik halal melalui marketplace dipengaruhi oleh customer review dan perceived behavioral control.
Pengaruh Social Media Marketing, Orientasi Kewirausahaan Dan Label Halal Produk Terhadap Keunggulan Bersaing Umkm Sektor Kuliner Di Jombang Apriliyana, Yeni; Nurafini, Fira
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 10, No 2 (2025): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v10i2.8800

Abstract

This study investigates the influence of social media marketing, entrepreneurial orientation, and halal product labeling on the competitive advantage of culinary Micro, Small, and Medium Enterprises (MSMEs) in Jombang Regency, Indonesia. Employing a quantitative research design with a purposive sampling technique, this study involved 105 culinary MSMEs that have obtained halal certification and actively utilize social media platforms for marketing purposes. Primary data were collected through an online questionnaire distributed via Google Forms and processed using SPSS software. The findings reveal that social media marketing, entrepreneurial orientation, and halal product labeling each exert a positive and significant effect, both partially and simultaneously, on the competitive advantage of culinary MSMEs in Jombang. These results underscore the importance of optimizing digital marketing strategies, fostering a strong entrepreneurial mindset, and adhering to halal certification standards as integrated efforts to enhance the sustainable competitive edge of culinary MSMEs.
Technology in halal certification: a ten-year bibliometric study Timur, Yan Putra; Suryaningsih, Sri Abidah; Canggih, Clarashinta; Nurafini, Fira; Badrul Munir, Maryam Bte; Ali, Asiah Binti
Indonesian Journal of Electrical Engineering and Computer Science Vol 39, No 2: August 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v39.i2.pp1280-1298

Abstract

This study explores the role of technology in halal certification using bibliometric analysis. Based on 88 articles from the Scopus database (2014–2024), the research employs tools like Publish or Perish (PoP), Microsoft Excel, and VOSviewer to reveal the intellectual framework of relevant literature. The finding indicates a steady increase in manuscript productivity from 2014-2024 despite a declining citation trend. Journal of Islamic Marketing, Mohd Zabiedy Mohd Sulaiman, Malaysia, and the National Defence of Malaysia emerged as most prolific journal, author, country, and institution that produce the most, respectively, in publishing on the topic. The paper that has influenced other research the most is Rejeb et al.’s integrating the IoT in the halal food supply chain: a systematic literature review and research agenda. Five significant keyword clusters that frequently show up in the 88 articles examined in this study are halal supply chain, consumer behavior towards halal foods, the role of blockchain in the halal industry, the role of information technology in halal cosmetics, and halal logo in food products. This study highlights the increasing integration of technology in halal certification, emphasizing the need for continuous innovation, interdisciplinary collaboration, and alignment with industry demands to maintain relevance. Additionally, it underscores Malaysia’s leadership in this field while noting the global expansion of halal research, the impact of emerging technologies like blockchain and IoT, and the need for stronger institutional collaboration to enhance transparency, traceability, and market growth.
Halal Certification for MSMEs: what Drives the Interest of MSMES in Indonesia and Malaysia? Suryaningsih, Sri Abidah; Indrarini, Rachma; Nurafini, Fira; Munir, Maryam Bte Badrul; Binti Zakaria, Zalina; Nurillah, Shinta Lintang
Al-Ulum Vol. 24 No. 1 (2024): Al-Ulum
Publisher : Institut Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/au.v24i1.5320

Abstract

This study explores the factors influencing interest in halal certification, focusing on certification fees, government involvement, and the certification process, particularly for halal MSMEs (Micro, Small, and Medium Enterprises). A survey of 65 respondents from businesses in Indonesia and Malaysia was analyzed using Smart PLS 3.0, a tool for Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that certification fees (p-value = 0.226) and government involvement (p-value = 0.966) do not significantly affect interest, while the certification process (p-value = 0.009) has a significant impact. These findings suggest that simplifying the certification procedure could increase participation, especially for MSMEs facing challenges related to cost and understanding the process. The study’s practical implication is that certification bodies should prioritize simplifying the process to encourage more MSMEs to pursue halal certification. This research provides valuable insights for academic research, industry practices, and MSME empowerment.
The Effect of Sharia Compliance on Customer Loyalty Through Customer Satisfaction as a Mediating Variable at Bank Syariah Indonesia in Surabaya City Rahmatika, Febrina; Nurafini, Fira; Ridlwan, Achmad Ajib; Indrarini, Rachma
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 9 (2026): April 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bank Syariah Indonesia (BSI) is the largest Islamic financial institution in Indonesia, which still faces issues related to customer doubts regarding sharia compliance, particularly in terms of contract transparency, product conformity, and consistency in implementing sharia principles. Additionally, customer satisfaction is not yet optimal, especially in service quality and digital services, which impacts the relatively weak level of customer loyalty. This study aims to analyze the effect of sharia compliance on customer satisfaction and customer loyalty, as well as the role of customer satisfaction as a mediating variable among BSI customers in Surabaya City. This study employs a quantitative method using purposive sampling with 130 respondents. Data analysis was conducted using Partial Least Square – Structural Equation Model (PLS-SEM). The results indicate that sharia compliance has a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction also has a positive and significant effect on customer loyalty and is able to mediate the relationship between sharia compliance and customer loyalty.
Co-Authors Ach. Yasin Ahmad Ajib Ridlwan Ali, Asiah Binti Amalia, Nur Halizatul Apriliyana, Yeni Badrul Munir, Maryam Bte Binti Zakaria, Zalina Cilda Thesisa Ilmawan Dzinnur Clarashinta Canggih Didit Darmawan El-Yunusi, Muhammmad Yusron Eli Masnawati Faiza, Nurlaili Adkhi Rizfa Fikriyah, Khusnul Fitriah Dwi Susilowati Khoiriyah, Eva Zunia Maulidiyah, Musaidatul Misbachul Munir Munir, Maryam Bte Badrul Nanda, Annisa Amalia Eka Nurillah, Shinta Lintang Prasetya, Naufal Rizky Putri, Diva Carrisa Rachma Indrarini Rahayu Mardikaningsih Rahayu, Rima Ika Tantri Rahmatika, Febrina Retnowati, Eli Ridlwan, Achmad Ajib Rodiyah, Siti Kholidatur Safira, Mirza Elmy Sri Abidah Suryaningsih Syarifudin Syarifudin Syuro'ah, Nurul Mubarokatus Umi Habibah Yan Putra Timur