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All Journal Akubis: Jurnal Akuntansi dan Bisnis Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Jurnal Manajemen Gemilang: Jurnal Manajemen dan Akuntansi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Paradoks : Jurnal Ilmu Ekonomi Jurnal Pendidikan Terapan Indonesian Journal Of Business And Entrepreneurship Research Trending: Jurnal Manajemen dan Ekonomi Pinisi Journal of Entrepreneurship Review Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Indonesian Journal of Enterprise Architecture Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Sipakatau Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat International Journal of Economics and Management Research
Sitti Hasbiah
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : EKONOMIKA45

 1 
Pengaruh Kualitas Produk, Persepsi Harga dan Promosi Terhadap Niat Beli Sepatu Lari Lokal di Kota Makassar Sitti Hasbiah; Ilma Wulansari Hasdiansa
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4437

Abstract

This study aims to analyze the effect of product quality, price perception, and promotion on purchase intention of local running shoes in Makassar City. The research method used is a quantitative approach with an associative research type. Data were obtained by distributing questionnaires to 100 respondents who are active consumers of local brand running shoes such as Ortuseight, Eagle, League, and Spotec. The sampling technique used purposive sampling. Data analysis was carried out using multiple linear regression with the help of SPSS version 22 software. The results of the study showed that simultaneously the three independent variables, namely product quality, price perception, and promotion, had a significant effect on purchase intention. Partially, each variable also showed a significant effect. The coefficient of determination (Adjusted R Square) of 71.5% indicates that the model is able to explain variations in purchase intention substantially. This study provides strategic implications for local running shoe manufacturers in increasing competitiveness through improving quality, adjusting prices, and optimizing promotions.
Co-Authors Akmal Hidayat Alda Hikmah Rhamadani Juyot Limpo Alya Olivia Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Andi Syahriana Asdar Annisa Paramaswary Aslam Arifiansyah, Rully Basri Bado Burhanuddin Burhanuddin Deddy Ibrahim Rauf Deswalantri Fauziah Umar, Fauziah Hajar Dewantara Hery Purnomo Ilma Wulansari Hasdiansa Isma Azis Riu M. Ikhwan Maulana Haeruddin Muh. Galang Nusantara Muhammad Alief Nur Hidayah Rani Muhammad Fadel Dinero Muhammad Muhajirin Chinsa Muhammad Rakib Mulyadi AR Nur Andini Sudirman Nurman Nurman Nurul Fadilah Aswar Pratiwi, Ika Wahyu Rahmiani Rahmiani Raudhatul S. Firzanah Riyanti, Apriani Siska Handayani Syukur Syukur Winria Putri Intia