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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Logistik MANAJEMEN International Journal of Education and Social Science (IJESS) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Manajemen Riset Inovasi Trending: Jurnal Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia JGSD : Jurnal Guru Sekolah Dasar
Hani Hasanah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Pengaruh Motivasi, Pengalaman, dan Pengembangan Karir Terhadap Kinerja Karyawan PT. Wira Sandi di Binus Serpong Silviana Naila; Bambang Mardisentosa; Hani Hasanah
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dmrwxs22

Abstract

This study was conducted to determine the influence of motivation, experience, and career development on employee performance at Binus Serpong. The method used was a quantitative approach with primary data collection through the distribution of closed-ended questionnaires using a Likert scale. The population studied was 50 respondents, and all were taken as samples using a saturated sampling method, due to the relatively small number of respondents. Data processing used SPSS version 25 and included various tests. The results of the t-test indicate that motivation contributes positively and significantly to performance. Career development also has a significant influence. However, work experience does not have a significant effect. The F-test resulted in a simultaneous test value that significantly influences performance. Thus, partially, only motivation and career development significantly influence employee performance, while work experience does not. However, together, these three variables are able to explain variations in employee performance significantly.
Faktor Pendorong Fear Of Missing Out (Fomo) dalam Keputusan Pembelian pada Saat Flash Sale Tanggal Kembar di E-Commerce Shopee Alwi Shihab; Hani Hasanah; Laras Annisa Ulfitri Nedi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/st70zq23

Abstract

The development of digital technology has driven significant changes in consumer behavior, particularly through e-commerce platforms like Shopee. One effective marketing strategy for attracting consumers is the Flash Sale program on double-dates, which creates a sense of rush and urgency in making purchases. This phenomenon is closely related to the emergence of the Fear of Missing Out (FOMO), which is consumers' fear of missing out on an attractive offer or desired product. This study aims to determine the influence of FOMO and Flash Sale drivers on consumer purchasing decisions on Shopee. The approach used was quantitative, with a survey method using a questionnaire to 130 respondents who are active Shopee users in Tangerang City. Data were analyzed using the Partial Least Square (PLS) technique through SmartPLS 3.0 software, focusing on the influence of each variable on purchasing decisions. The results showed that both FOMO and Flash Sale have a positive and significant influence on purchasing decisions. This means that the stronger the fear of missing out felt by consumers, and the more attractive the Flash Sale promotion offered, the greater the likelihood of consumers making a purchase. These findings contribute to the development of more effective digital marketing strategies and provide insight into the dynamics of consumer behavior in the e-commerce era
PENGARUH KECERDASAN BUATAN DAN KEPUASAN PELANGGAN DALAM REKOMENDASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE Rizma Adelia; Hani Hasanah; Laras Annisa Ulfitri Nedi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ezkr9069

Abstract

This study aims to analyze the influence of Artificial Intelligence (AI) and customer satisfaction in product recommendation systems on consumer purchasing decisions in e-commerce platforms.. This research employs a quantitative approach with purposive sampling, involving 160 respondents who have experienced AI-based product recommendations in e-commerce. Data were collected through online questionnaires and analyzed using smartpls 3. The results reveal that artificial intelligence significantly influences purchasing decisions on a partial basis. Likewise, customer satisfaction also shows a positive and significant effect. Simultaneously, both artificial intelligence and customer satisfaction have a significant impact on consumer purchasing decisions. These findings provide valuable implications for e-commerce platforms to develop more accurate, relevant, and user-centered recommendation systems.
Strategi Pemasaran Digital untuk Merek Smartphone Mewah: Tinjauan Literatur Sistematis Khasan Safik; Hani Hasanah; Laras Annisa Ulfitri Nedi
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.3078

Abstract

The development of digital technology has driven major changes in global marketing strategies, particularly in the luxury smartphone industry, where competition is not only based on technological features but also on brand image and exclusivity. This study aims to systematically analyse various digital marketing strategies implemented by luxury smartphone brands using a Systematic Literature Review (SLR) approach. In this study, researchers identified, evaluated, and synthesised 70 related articles, which were filtered into 15 main articles based on inclusion and exclusion criteria between 2020 and 2025. The analysis results indicate that digital marketing strategies such as influencer marketing, search engine optimisation (SEO), visual content on social media, and the use of augmented reality (AR) and virtual reality (VR) technology have proven effective in increasing brand awareness, customer loyalty, and sales conversions. However, the research also reveals the main challenges faced by companies in maintaining exclusivity and premium experiences through digital channels that are mass-market and open in nature. The study recommends that luxury smartphone brands integrate data-driven personalisation approaches and build strong, authentic brand narratives across various digital platforms to maintain their competitive position in the premium segment. The practical implications of this research can serve as a reference for marketers and decision-makers.
Co-Authors Achmad Husen Aisyah Ratnasari Almara Hawa Sukmarani Alwi Shihab Bambang Mardi Sentosa Budiastuti Fatkar Dedi Suganda Dwi Sri Dani Afriza Khasan Safik Kristanti Kristanti Laras Annisa Ulfitri Nedi Lely Syafawi Mochamad Husein Isnaeini Muh Syauqi Malik Muhammad Djaelani Purwana E.S., Dedi Ria Kurniawati Rizma Adelia Samsiah Samsiah Saparuddin Silviana Naila Sunaryo Suparno Teuku Fajar Shadiq Verawati Fajrin Vivian Karim Ladesi Widodo Agung Nugroho Zain Zainuddin