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Siagian, Hendra Sakti Putra
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Journal : Journal of International Conference Proceedings

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Going Green: Exploring the Factors Behind Eco-Friendly Products Purchase Intentions Siagian, Hendra Sakti Putra; Khair, Hazmanan; Jufrizen, Jufrizen; Tirtayasa, Satria; Rahmat, Muhammad
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3973

Abstract

Unregulated worldwide consumption habits have resulted in significant issues such as pollution and climate change, hence underscoring the necessity for understanding of eco-friendly products. This study seeks to examine the impact of students' awareness of eco-friendly products on their intention to acquire such products. This study specifically investigates the impact of awareness, availability, value, and quality on students' desire to purchase reusable bottled water products, as well as how these characteristics predict purchase intention among students. Data were gathered through an online survey of 145 students from diverse universities in Indonesia and analyzed utilized partial least squares-structural equation modelling (PLS-SEM). The findings revealed that awareness and perceived value significantly enhance the purchase intention of reusable bottled water products, with perceived value being the most influential element. These findings underscore the necessity of enhancing awareness and value the of eco-friendly products to promote more sustainable and responsible consumption among students, thereby significantly contributing to environmental conservation initiatives and the reduction of plastic waste in society. Furthermore, these findings offer valuable insights for stakeholders in formulating more successful marketing strategies to enhance student engagement in sustainable consumption.
The Role of Human Resources in the Implementation of Cooperative Management to Improve Cooperative Performance Al Washliyah Muslim University Rahmat, Muhammad; Pasaribu, Fajar; Iskandar Batubara, Dedi; Siagian, Hendra Sakti Putra; Roy Purba, Roberto
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3974

Abstract

Human resources have a good role for every organization individually or in groups, human resources are the main driver in the smooth running of business activities, even the development of the company is determined by human resources. Good management is needed in a company as well as in a cooperative so that human resources can be used properly. Management ensures that the resources owned by the cooperative are used effectively and efficiently. Good cooperative management will create a cooperative that determines the success of achieving the vision, mission and goals of the cooperative. The implementation of good cooperatives is important to achieve the expected goals. Cooperative activities cannot be separated from the role of members in it, for this reason the welfare of members is one of the goals that must be achieved. This research is a narrative inquiry with a qualitative approach. This research is to see the implementation of employees in implementing the concepts, definitions, and empirical indicators of Cooperative Management. The results of this study show that employees are able to carry out their duties, principals and functions in accordance with the Standard Operating Procedures in decision-making, and employees have a good role in managing cooperatives.
Co-Authors Chairia Chairia, Chairia Edgar Octoyuda Fajar Pasaribu Ginting, Lisnawati Hazmanan Khair, Hazmanan Iskandar Batubara, Dedi Jufrizen Meilisa, Dina Muhammad Rahmat Putri, Hidayatna Ria Nelly Sari Roy Purba, Roberto Satria Tirtayasa Shabirah, Hanifa Suci Cahyati