Garuda - Garba Rujukan Digital

DETERMINANTS OF GARUDA AIRFARE REVENUE BEFORE AND AFTER THE COVID-19 PANDEMIC Butarbutar, Sopar Tumpak Rensius; Panggabean , Bungaran; Saifuloh, Nur Imam
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3543

The main revenue of service companies engaged in the aviation industry comes from the sale of passenger tickets, and PT Garuda Indonesia Tbk is no exception. However, there was a drastic decline when the covid-19 pandemic hit which limited the mobility of people. This study is directed at comparing pre- and post-pandemic conditions, which will then lead to an analysis of domestic flight ticket revenue factors. A quantitative approach is used to dissect the problem with paired sample t-test and exploratory factor analysis (EFA). The initial test uses secondary data in the form of pre- and post-pandemic airplane ticket revenues for each of the 15 periods (months). Meanwhile, the second test used primary data collected through distributing questionnaires to 60 respondents who use economy aircraft type B737-800NG on domestic routes. The results showed a significant difference in pre and post-pandemic airplane ticket revenues. After an in-depth study, of the six proposed determinant variables, two of them can be considered as determinants, namely maintenance as factor 1 and price as factor 2. The remaining four variables, namely punctuality, audio video services, aircraft cleanliness and seat comfort, are categorized in factor 1. These findings support the importance of airline marketing strategies, especially setting competitive ticket prices and excellent service to its users. The more affordable the price offered plus the better the service. The practical implications for management are (1) operational efficiency such as aircraft fleet optimization or digitization and automation of business processes, (2) product and service segmentation by offering tiered services and ticket bundling, (3) utilization of technology by opening application-based services and loyalty programs, (4) strategic partnerships, especially hotels, restaurants and land transportation, and (5) focus on customer satisfaction.

Investment and Labor Absorption on Poverty Levels through the Dynamics of Economic Growth in West Papua Hasbiah; Saifuloh, Nur Imam; Sutomo, Deni Anggreani; Horas, Erwin; Awaluddin, Sri Prilmayanti
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 4 (2025): JIAKES Edisi Agustus 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i4.3524

Poverty in Indonesia is not only caused by low income but also by limited access to education, health, and basic services. West Papua has a high poverty rate compared to the national average, suggesting that economic growth and investment have not been effective in reducing it. This study aims to analyze the impact of investment and labor absorption on poverty through economic growth in West Papua. The research method used BPS secondary data from 13 districts/cities during 2011–2023, analyzed with Eviews 13 and Microsoft Excel. Panel data regression with Chow, Hausman, and Lagrange Multiplier tests is used to determine the best model, as well as regression tests, R², and F-tests to measure relationships between variables. The results showed that investment and GDP growth significantly reduced poverty, while labor absorption had no significant effect. The impact of investment depends on the sector and the distribution of benefits, while economic growth has the greatest influence on poverty reduction. Therefore, policies must direct investment to labor-intensive sectors, improve the quality of the workforce, and ensure inclusive economic growth so that the benefits are evenly distributed throughout society.

It’s giving halal: Gen Z behavior bridging halal certification and MSMEs’ purchase intention Arumbinang, Nimas Ayu; Saifuloh, Nur Imam
Review of Islamic Social Finance and Entrepreneurship Volume 4 Issue 2, 2025
Publisher : Center for Islamic Economics and Development Studies [P3EI]

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RISFE.vol4.iss2.art2

Purpose – This study evaluates the influence of halal certification and Islamic marketing strategies on the purchase intention of MSMEs culinary products, with Gen Z consumer behavior as a mediating variable. The Islamic marketing approach references the SGIE 2023 Halal Lifestyle Marketing Mix (HLMM), which integrates the principles of amanah, taqwa, ihsan, and adl into the 4Ps framework. Methodology – Primary data were collected from Muslim respondents aged 17–26 years in West Java, a province promoting halal tourism and MSMEs growth. Structural Equation Modeling (SEM) was employed to test the proposed model.Findings – Halal certification significantly enhances consumer behavior, which in turn drives purchase intention. However, a negative direct effect of halal certification on purchase intention suggests a full mediation effect, where halal certification for MSMEs boosts Gen Z purchase intention only when it shapes how they think and act. Islamic marketing strategies also show a positive, albeit smaller, effect on consumer behavior and purchase intention. Implications – Government efforts focusing solely on MSME certification could trigger consumer skepticism and discourage purchases. Therefore, initiatives must be coupled with Islamic marketing strategies that translate halal labels into meaningful consumer value.Originality – This study advances the Theory of Planned Behavior (TPB) by modeling consumer behavior as a second-order construct and operationalizing Islamic marketing through the Halal Lifestyle Marketing Mix (HLMM). Focusing on MSMEs offers a novel perspective on how enterprises with typically weak brand identities can leverage the halal label as a market signal that shapes consumer intention.

Menilai Dampak CSR Menggunakan Metode SROI: Dari Pengeluaran ke Pengembalian Sosial Saifuloh, Nur Imam; Sutomo, Deni Anggreani; Nasution, Abdul Khoir
Prosiding Seminar Nasional Pengabdian Masyarakat Universitas Ma Chung Vol. 5 No. 1 (2025): Prosiding SENAM 2025: Seminar Nasional Pengabdian Kepada Masyarakat Universitas
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Corporate Social Responsibility (CSR) dikenal sebagai instrumen penting dalam membangun hubungan yang berkelanjutan antara perusahaan dan masyarakat. Namun, kesuksesan program CSR acap kali terbatas pada laporan naratif dan cenderung tidak terukur. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengevaluasi dampak sosial dari pelaksanaan program CSR pada PT Sumbawa Timur Mining (STM) dengan menggunakan pendekatan Social Return on Investment (SROI). Metode ini mampu mengukur nilai sosial, lingkungan, dan ekonomi dari sebuah program atau kegiatan, dengan cara mengubah manfaat non finansial menjadi nilai yang dapat diukur melalui mata uang. Penilaian dilakukan terhadap program partisipasi desa selama tahun 2022 – 2023, yang mencakup kegiatan irigasi pertanian, pembangunan jembatan desa, pemberian beasiswa pendidikan tinggi, pelatihan kewirausahaan perempuan, dan pembangunan fasilitas ibadah masyarakat adat. Data dikumpulkan dari Laporan Keberlanjutan Perusahaan dan Laporan Komunitas Lokal, kemudian dianalisis menggunakan pendekatan kuantitatif berbasis monetisasi nilai sosial. Hasil perhitungan menunjukkan rasio SROI sebesar 1:2,01 pada tahun 2022 dan 1:2,09 pada tahun 2023, yang berarti setiap Rp1 investasi sosial menghasilkan dampak sosial senilai lebih dari Rp2. Dampak tertinggi berasal dari bidang pendidikan dan kewirausahaan, diikuti oleh sektor irigasi, transportasi hasil pertanian, dan spiritualitas masyarakat. Pelibatan pemangku kepentingan dan pertimbangan nilai non finansial, SROI menjadi instrumen penting dalam memastikan bahwa program CSR benar-benar memberikan manfaat yang berkelanjutan bagi komunitas sekitar. Kegiatan ini sekaligus membuktikan bahwa metode SROI dapat menjadi metode baru bagi perusahaan dalam merancang dan menyempurnakan program CSR agar lebih tepat sasaran, bernilai tambah, dan berkelanjutan bagi masyarakat.

Optimalisasi Manajemen Sumber Daya Manusia Dalam Administrasi Publik Untuk Meningkatkan Efesiensi Layanan Publik Hasbiah, Hasbiah; Prasodjo, Tunggul; Saifuloh, Nur Imam; Daud, Anshar; Awaluddin, Murtiadi
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1690

Pengabdian ini bertujuan meningkatkan efisiensi layanan publik di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Kota Makassar melalui optimalisasi manajemen SDM dan teknologi OSS (Online Single Submission). Tantangan utamanya adalah rendahnya kompetensi SDM, resistensi terhadap teknologi baru, lambatnya proses perizinan, dan kurangnya evaluasi kinerja yang terukur. Pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi terkait kebijakan SDM dan pelayanan publik. Hasilnya, pelatihan terstruktur berhasil meningkatkan kompetensi pegawai, mempercepat perizinan, dan mengurangi resistensi terhadap teknologi. Sistem evaluasi kinerja berbasis target dan indikator meningkatkan produktivitas dan kualitas pelayanan. Koordinasi antarunit juga meningkat berkat teknologi digital yang mempercepat alur kerja dan komunikasi. Rekomendasi utama mencakup pentingnya pelatihan berkelanjutan, manajemen kinerja, dan strategi perubahan untuk mendukung transformasi digital. Pengabdian ini berkontribusi pada peningkatan pelayanan publik yang lebih responsif, cepat, dan transparan di sektor perizinan.

Dinamika Pendapatan Tiket Penerbangan Domestik PT Garuda Indonesia Tbk Saifuloh, Nur Imam; Panggabean, Bungaran; Butarbutar, Sopar Tumpak Rensius
Jurnal Manajemen Dirgantara Vol 18 No 2 (2025): Jurnal Manajemen Dirgantara, Desember 2025
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v18i2.1427

The main revenue of service companies engaged in the aviation industry comes from the sale of passenger tickets, and PT Garuda Indonesia Tbk is no exception. However, there was a drastic decline when the covid-19 pandemic hit which limited the mobility of people. This study is directed at comparing pre- and post-pandemic conditions, which will then lead to an analysis of domestic flight ticket revenue factors. A quantitative approach is used to dissect the problem with paired sample t-test and exploratory factor analysis (EFA). The initial test uses secondary data in the form of pre- and post-pandemic airplane ticket revenues for each of the 15 periods (months). Meanwhile, the second test used primary data collected through distributing questionnaires to 60 respondents who use economy aircraft type B737-800NG on domestic routes. The results showed a significant difference in pre and post-pandemic airplane ticket revenues. After an in-depth study, of the six proposed determinant variables, two of them can be considered as determinants, namely maintenance as factor 1 and price as factor 2. The remaining four variables, namely punctuality, audio video services, aircraft cleanliness and seat comfort, are categorized in factor 1. These findings support the importance of airline marketing strategies, especially setting competitive ticket prices and excellent service to its users. The more affordable the price offered plus the better the service. The practical implications for management are (1) operational efficiency such as aircraft fleet optimization or digitization and automation of business processes, (2) product and service segmentation by offering tiered services and ticket bundling, (3) utilization of technology by opening application-based services and loyalty programs, (4) strategic partnerships, especially hotels, restaurants and land transportation, and (5) focus on customer satisfaction.

Employee Perceptions, Proximity Bias, and Performance Evaluation in Hybrid Work: The Quasi-Moderating Role of Work Flexibility and Virtual Interaction Alam, Ryan Saputra; Saifuloh, Nur Imam; Noviarti; Darmianti Razak
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8626

The development of hybrid work systems has brought about new dynamics in employee performance appraisal. This study aims to analyze the effect of employee perceptions of hybrid work (PK) and proximity bias (PB) on performance evaluation (EK), with work flexibility and virtual interaction (FI) as moderating and mediating variables. The study used three regression models, namely Model 1 (direct effect), Model 2(additional moderation), and Model 3 (interaction test), followed by a mediation test. The results showed that in Model 1,PK (0.437) and PB (0.369) had a positive and significant effect on EK. In Model 2, the addition of the FI variable produced a positive and significant effect on EK (PK = 0.110; PB = 0.290; FI = 0.440). Model 3 found that PK,PB, and FI remained positively and significantly influential (PK = 0.140; PB = 0.264; FI= 0.503), with the interaction PKFI strengthening the effect of PK on EK (0.346),while the interaction PBFI weakens the effect of PK on EK(-0.363). The mediation test shows that FI acts as a quasi-moderator and mediator in the relationship between PK and PB on EK.These findings confirm that in the context of hybrid work, work flexibility and virtual interaction not only clarify performance evaluation but can also reduce the effect of physical presence bias(proximity bias). This research has implications for human resource management strategies in designing fair and productive hybrid work policies.

Model Mediasi Disiplin Kerja dalam Hubungan Motivasi, Keselamatan Kerja, dan Kinerja Karyawan Rusman, Rusman; Saifuloh, Nur Imam; Irdawati, Irdawati; Panggabean, Bungaran
Accounting Profession Journal (APAJI) Vol. 8 No. 1 (2026): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan menganalisis peran disiplin kerja dalam memediasi pengaruh motivasi kerja dan program keselamatan dan kesehatan kerja (K3) terhadap kinerja karyawan. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 97 karyawan Departemen Cutting PT Bridgestone Tire Indonesia Bekasi yang dipilih melalui simple random sampling. Data dianalisis menggunakan metode Structural Partial Least Squares (PLS-SEM). Hasil penelitian menunjukkan bahwa motivasi kerja berpengaruh signifikan terhadap disiplin kerja, sedangkan program K3 tidak berpengaruh signifikan. Disiplin kerja terbukti berpengaruh signifikan terhadap kinerja karyawan. Selain itu, disiplin kerja memediasi secara marginal signifikan hubungan antara motivasi kerja dan kinerja karyawan, namun tidak memediasi hubungan antara program K3 dan kinerja. Temuan ini menegaskan pentingnya penguatan motivasi dan disiplin kerja sebagai strategi utama dalam meningkatkan kinerja karyawan di sektor industri manufaktur.

Title

Found 18 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 18 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 18 Documents
Search