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All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) YUME : Journal of Management Jurnal GeoEkonomi Jurnal Suluh Pendidikan Visi Sosial Humaniora Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi ProBisnis : Jurnal Manajemen Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Tuhenori: Jurnal Ilmiah Multidisiplin
Zebua, Emanuel
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : Golden Ratio of Data in Summary

 1 
The Influence of Social Media Advertising on Guest Decisions: Case Study from Hotels in Gunungsitoli City, Indonesia Telaumbanua, Abdinius; Bate’e, Maria Magdalena; Zebua, Emanuel; Laia, Otanius
Golden Ratio of Data in Summary Vol. 5 No. 1 (2025): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i1.639

Abstract

Currently, advertising development is progressing very rapidly. The progress in advertising development is accompanied by increasingly tight competition between producers of goods or services who use advertising services to inform about the products or services they produce. Advertising is a special form of communication that fulfills marketing functions. Social media is a means that allows users to present themselves or communicate with various texts, images, videos, and form social bonds virtually. This research aims to discover how social media advertising influences guests' decisions when choosing a hotel in Gunungsitoli. The research method used is quantitative with a survey approach; researchers also use questionnaires in data collection. Researchers tested the hypothesis using multiple regression analysis techniques, and the calculations were assisted by utilizing the software program SPSS (Statistical Program for Social Science) version 26. This research found that the social media advertising variable (X) hypothesis was accepted and partially positively and significantly influenced guest decisions. (Y) Choose a hotel in the city of Gunungsitoli. Then this research also found that Media Advertising (X) had an influence of 0.500 or 50% on the guest's decision to choose a hotel in the city of Gunungsitoli. Meanwhile, the other 50% is influenced by different factors.
Analysis of the Use of the Dana Application as a Digital Payment Tool in Facilitating Consumer Purchasing Transactions Zebua, Wasiat Elfan Daud; Mendrofa, Yupiter; Zebua, Emanuel; Gea, Jeliswan BIJ
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.562

Abstract

This research aims to achieve the following objectives: (1) to explore how the implementation of the DANA e-wallet facilitates consumer transactions at the Ya'ahowu Market in Gunungsitoli City; (2) to examine the usage patterns of the DANA application within the Ya'ahowu Market; and (3) to identify the challenges and risks associated with using the DANA application in simplifying transactions for consumers at the market. The research methods employed include observation, interviews, and documentation collection, with five respondents participating in the study. Based on interviews with key informants, the study found that the increasing adoption of e-wallets, such as DANA, has significantly streamlined transaction processes at Ya'ahowu Market. Informants revealed that, prior to the introduction of the DANA application, transactions were conducted solely in cash. However, since the app’s integration, both buyers and sellers at Ya'ahowu Market have embraced e-wallets, recognizing their potential to simplify transactions and enhance overall market efficiency. This shift demonstrates the market's effort to keep up with technological advancements in digital payment systems.
The Influence of Consumer Behavior on Purchasing Decisions Lase, Enifarmawati; Zebua, Emanuel; Mendrofa, Yupiter; Hulu, Perlindungan F.
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.638

Abstract

Retail trade is a very strategic trade in Indonesia because it is able to absorb labor after the agricultural sector. There are two types of retail trade, namely traditional retail which is directly represented by small traders or grocery traders in traditional markets and in housing and modern retail which is represented by supermarkets and minimarkets such as Alfamart and Indomaret. This proves that there is quite high economic growth and creates investment, but on the other hand, this can cause lethargy for traditional kiosk traders, even killing their businesses. Yuki Mart is one of the modern shops (minimarkets) in Gunungsitoli City. This research aims to find out how much influence consumer behavior has on purchasing decisions at Yuki Mart, Gunungsitoli City. This research uses quantitative methods. Respondents were 57 consumers who shopped at Yuki Mart, Gunungsitoli City in July, where researchers collected data using a questionnaire, then carried out data validity tests, data reliability tests, classical assumption tests (normality tests), coefficient of determination, and hypothesis tests (t tests). The results of the research show that the influence of consumer behavior on purchasing decisions at Yuki Mart, Gunungsitoli City, is 16.3% and the other 83.7% is influenced by other variables not included in this research.
The Effect of Price on Consumer Purchase Decisions Gea, Kurniawan; Bate’e, Maria Magdalena; Zebua, Emanuel; Telaumbanua, Aferiaman
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.671

Abstract

This study aims to determine whether financial inclusion has a positive effect on the sustainability of the SME sector in Lotu District, North Nias Regency, and to determine how much influence financial inclusion has on the sustainability of the SME sector, and to determine whether financial inclusion can overcome the challenges experienced by SME actors. The study was conducted in Lotu District, North Nias Regency. The research method used is a quantitative method with data collection through the distribution of questionnaires, documentation, and interviews, observations. The respondents in this study were 63 SME respondents. The results of this study indicate that the influence of financial inclusion has an influence on the sustainability of the SME sector by 20.4%. With increasing financial inclusion, it will further encourage SME actors to develop their businesses in the future.
Co-Authors Ayler Beniah Ndraha Batee, Maria Magdalena Bate’e, Maria Magdalena Bu.ulolo, Nanny A. Daeli, Hillel El Sophos ea, Jeliswan Berkat Iman Jaya G Eliagus Telaumbanua ELIYUNUS WARUWU Fatolosa Hulu Gea , Nov Elhan Gea, Jeliswan BIJ Gea, Kurniawan Gea, Nov Elhan Gulo, Erwinta Gulo, Pasti Kasih Harefa, Frans Harefa, Idarni Harefa, Umi Kalsum Hasrat Sozanolo Harefa Hulu, Fatolosa Hulu, Feniati Hulu, Perlindungan F. Irvan Zebua, Ican Irvan Kurniawati Zega, Fani Lahagu, Feberlius Laia, Otanius Lase, Delipiter Lase, Enifarmawati Lase, Jusnamay Ertina Lase, Sabari Mendrofa, Krisnawati Mendrofa, Martha Surya Dinata Mendrofa, Yupiter Palindungan Lahagu Serniati Zebua Sukartini Hulu, Tri Hartati Telaumbanua, Abdinius Telaumbanua, Aferiaman Telaumbanua, Junius Waruwu, Feby Dhika Perdana Waruwu, Frisca Angela Waruwu, Martin Waruwu, Meiman Waruwu, Walina Zai, Windarni Zalukhu, Yuterlin Zandroto, Candirniawan Zebua, Arief Buala Zebua, Faevman Buala Zebua, Irfan Zebua, Mei Selvia Zebua, Sonia Zebua, Wasiat Elfan Daud Zendrato, Kasian