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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Bima: Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan JIPP ALFABETA
Desma Yuliadi Saputra
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Journal : alfabeta

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Kontestasi Ideologi dalam Wacana #MBG di Instagram: Analisis Wacana Kritis Model Fairclough Desma Yuliadi Saputra; Andriani, Rina
ALFABETA: Jurnal Bahasa, Sastra, dan Pembelajarannya Vol. 9 No. 1 (2026): ALFABETA: Jurnal Bahasa, Sastra, dan Pembelajarannya
Publisher : Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/alfabeta.v9i1.3045

Abstract

This study aims to examine the ideological contestation within the #MBG discourse on Instagram using Norman Fairclough’s Critical Discourse Analysis model. Social media, particularly Instagram, has become a digital public sphere where narratives of policy legitimation intersect with critical counter-narratives from the public. In this context, the #MBG discourse functions not merely as an informational medium but as a site of meaning struggle that reflects power relations and ideological interests. This research employs a qualitative approach within a critical paradigm. Data consist of Instagram posts containing the hashtag #MBG, selected purposively based on engagement level and issue relevance. The analysis applies Fairclough’s three-dimensional framework: textual analysis, discursive practice, and social practice. The findings reveal a polarization of representations between legitimizing narratives emphasizing policy success, efficiency, and public welfare orientation, and critical narratives highlighting issues of transparency, governance, and potential conflicts of interest. This contestation demonstrates that language in social media operates as an instrument for ideological reproduction and negotiation. The study underscores the importance of critical literacy in interpreting policy discourse within digital spaces to avoid partial and ideologically driven constructions of meaning.
Co-Authors Ainun Jariyah Alviana Heranamawanti Irawan Ana Utami Fatoni Andriani, Rina Asmilah Asmilah CHOIRUNNISA Dede Putri Destri Astrianingsih Dina Nopita Fitria Khoirunnisa Gracia Tabitha Ardihya Ikhwannul Khalis Kurniati Rahmadani Lingga Wulandari Mashadi Purnama Saputra Nurhanifa Nurhanifa Putri Hayat Rina Andriani Siti Soleha Siti Sutihat Umalihayati Umalihayati Umalihayati Wahyu Rizki Zulmi Zul Zakiyah