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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management JCRS (Journal of Community Research and Service) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Research in Social Science and Humanities Proceeding International Seminar of Islamic Studies Jurnal Fokus Manajemen Arus Jurnal Sosial dan Humaniora JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) East Asian Journal of Multidisciplinary Research (EAJMR) Asian Journal of Management Analytics Best Journal of Administration and Management International Journal of Integrative Sciences Benefit : Journal of Bussiness, Economics, and Finance Proceeding Of International Conference On Education, Society And Humanity
Sanny, Annisa
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Religion Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Wadiah Savings Fund Strategy and Bank Products at Bank Syariah Indonesia Yusuf, Mohammad; Sanny, Annisa; Ramadhan, Zuhri; Arsya, Muhammad Adika
Best Journal of Administration and Management Vol 3 No 1 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v3i1.192

Abstract

This study aims to find out about the development of Islamic banks in Indonesia. This research is qualitative descriptive. This study included literature to examine the written sources such as scientific journals, books referesni, literature, encyclopedias, scientific articles, scientific papers and other sources that are relevant and related to the object being studied. As for the object of study of this research is in the form of texts or writings that describe and explain about the development of Islamic banks in Indonesia. Results from this study is Indonesian banking now enlivened by the presence of Islamic banks, which offers financial products and investment in a different way than conventional banks, as Indonesia is the largest Muslim country in the world. The development of Islamic banking in Indonesia has become a benchmark for the success of the Islamic economic existence. Bank Muamalat as the first Islamic bank and a pioneer for other Islamic banks in Indonesia.
ANALYSIS OF THE EFFECT OF SATISFACTION, EMOTIONAL BONDING AND BRAND TRUST ON CONSUMER LOYALTY OF LIP SERUM ESENSES PRODUCTS IN BEAUTY STORE PETISAH MARKET Sanny, Annisa; Daulay, Muhammad Toyib
Journal of Community Research and Service Vol. 6 No. 2: July 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i2.33395

Abstract

 This study is to analyze the effect of satisfaction, emotional bonding and brand trust on consumer loyalty for Lip Serum Esenses  , where consumers find it difficult to get products that are often out of stock at sales outlets. Furthermore, the data obtained from the distribution of questionnaires or questionnaires from 90 respondents. The model used is Multiple Linear Regression and processed using SPSS version 22.0. The results of the analysis using the coefficient of determination show that 56.9% of customer loyalty can be obtained and explained by satisfaction, emotional attachment and brand trust. While the remaining 43.1% is explained by other variables not included in this study.
The Effect of Servicescape on Consumer Loyalty Through Consumer Satisfaction as a Variable Intervening at the Coffee Crowd Medan Syahputra, Aditia; Sanny, Annisa; Ritonga, Husni Muharram
Journal of Community Research and Service Vol. 6 No. 2: July 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i2.37813

Abstract

This study intends to examine the relationship between the servicescape and client loyalty, with customer happiness serving as an intermediate measure. The investigation was conducted at the The Coffee Crowd location in Sun Plaza. This is an example of causal association research. In this study, 95 responses represented the sample size. Using the SmartPLS software, PLS-SEM was utilized to perform data analysis. The outcomes demonstrated that servicescape has a favorable and statistically significant impact on customer satisfaction. Customer loyalty is positively and significantly affected by servicescape and customer happiness. servicescape has a favorable and considerable effect on customer satisfaction and consumer loyalty.
Digital Marketing Strategy and Sales of Household Products in Pari Urban Village: A Case Study Sanny, Annisa; Ritonga, Husni Muharram; Suwarno, Suwarno; Putri, Indah Febriani
Journal of Community Research and Service Vol. 7 No. 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.45915

Abstract

This study aims to help the inhabitants of Kota Pari Village, PantaiCermin District, SerdangBedagai Regency by developing and implementing marketing strategies through digital marketing medium to boost sales of household products. To ensure that the domestic industry's products are well-known and in demand beyond the immediate area, this study aims to educate the local community on how to effectively promote them via digital marketing. A positive and statistically significant impact of marketing tactics on digital marketing was found in this study. The sales of common consumer goods are significantly impacted by marketing efforts. Household goods sales are significantly impacted for the better by digital marketing. The internet marketing of household products benefits greatly from strategic marketing. In Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency, it is intended that household industry actors will be able to learn about and implement digital marketing strategies in order to boost their sales and revenue.
Analysis of Price Perceptions, Product Quality and Location on Purchasing Decisions for Kenangan Coffee at the Binjai Store Nst, Muhammad Yusuf Hidayah; Ritonga, Husni Muharram; Sanny, Annisa
International Journal of Integrative Sciences Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i8.11113

Abstract

This research aims to analyze the influence of price perceptions, product quality and location on purchasing decisions at Kopi Kenangan. A quantitative approach was used with accidental sampling technique and the sample size was 99 respondents, calculated using the Slovin formula. Data were analyzed using multiple linear regression with SPSS. The results show that price and location perceptions have a significant effect on purchasing decisions, while product quality does not show a significant effect. The F test confirms that simultaneously, these three variables have a significant effect on purchasing decisions
The Effect of Content Creator Attributes on Purchase Intention in Live Commerce: The Mediating Roles of Perceived Authenticity and Parasocial Interaction Sanny, Annisa; Yanti, Eli Delvi; Muda, Iskandar
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.10421

Abstract

Live commerce is increasingly widespread in Indonesia, yet the psychological mechanisms that convert viewers into buyers remain underexplored. This study examines how content creator attributes expertise, trustworthiness, attractiveness, brand–creator fit, and responsiveness—affect purchase intention through the serial mediation of perceived authenticity and parasocial interaction. A survey was conducted among live-commerce users in Medan with sampling 278 respondent using purposive sampling. Data were analyzed using two-stage PLS-SEM with bootstrap. The measurement model met reliability and validity thresholds loadings 0.77–0.86; α and CR ≥ 0.80; AVE ≥ 0.50; HTMT < 0.85. Results show that content creator attributes significantly influence perceived authenticity β = 0.583; p < 0.001; perceived authenticity influences parasocial interaction β = 0.517; p < 0.001; and parasocial interaction influences purchase intention β = 0.468; p < 0.001. There is also a significant indirect effect of content creator attributes on purchase intention through perceived authenticity and parasocial interaction β = 0.141; p < 0.001. Explanatory power is moderate R² authenticity = 0.34; R² parasocial = 0.27; R² purchase intention = 0.22; all Q² > 0. The findings formalize a mechanism in which authenticity fosters closeness and, in turn, raises purchase intention, offering actionable guidance for curating creators and designing responsive, transparent live sessions
Peran Social Media Marketing dalam Optimalisasi Kinerja Manajerial di Era Digital Sanny, Annisa; Agustia, Dinda; Hajar, Ibnu; Zalva , Salwa Adni; Indah
Arus Jurnal Sosial dan Humaniora Vol 5 No 3: Desember (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i3.1358

Abstract

Penelitian ini bertujuan untuk menganalisis peran social media marketing dalam meningkatkan kinerja manajerial di era digital. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan studi pustaka. Data diperoleh dari berbagai sumber literatur yang relevan seperti jurnal ilmiah, buku, dan laporan industri. Hasil studi menunjukkan bahwa penggunaan strategi pemasaran melalui media sosial mampu memberikan dampak signifikan terhadap efektivitas pengambilan keputusan manajerial, peningkatan brand awareness, serta efisiensi komunikasi antara perusahaan dan konsumen. Temuan ini merekomendasikan agar manajer lebih adaptif dan inovatif dalam memanfaatkan media sosial sebagai alat strategis dalam pengelolaan organisasi.                                                                                                    
Pengaruh Sosial Media Marketing dan Brand Awareness terhadap Loyalitas Pelanggan Sociolla Store Sanny, Annisa; Trihandayani, Rida; Nst, Farhana Rizky Fattah; Kartika , Cintia
Arus Jurnal Sosial dan Humaniora Vol 5 No 3: Desember (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i3.1359

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing dan Brand Awareness terhadap Loyalitas Pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah responden sebanyak 35 orang. Pengumpulan data dilakukan melalui penyebaran kuesioner, dan analisis data menggunakan uji validitas, reliabilitas, normalitas, serta analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa kedua variabel independen, yaitu Social Media Marketing dan Brand Awareness, berpengaruh signifikan terhadap Loyalitas Pelanggan, baik secara parsial maupun simultan. Nilai R Square sebesar 0,801 menunjukkan bahwa 80,1% variasi dalam loyalitas pelanggan dapat dijelaskan oleh kedua variabel tersebut. Dengan demikian, dapat disimpulkan bahwa strategi pemasaran melalui media sosial dan peningkatan kesadaran merek merupakan faktor penting dalam membangun loyalitas pelanggan.
PARTICIPATORY PLANNING WITH GENDER PERSPECTIVE FOR ECONOMIC EMPOWERMENT IN KLAMBIR 5 COMMUNITY Faried, Annisa Ilmi; Sanny, Annisa; Fitriana, Yunita
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 3, No 1 (2025): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Community development in rural areas requires an inclusive approach that recognizes the vital role of women in economic transformation. This research explores the implementation of gender-based participatory planning as a strategy for sustainable local economic empowerment in Klambir 5 Village, Deli Serdang Regency. Through a qualitative descriptive approach involving 45 community members, this study reveals how women's active involvement in planning processes creates more responsive and sustainable development outcomes. The findings demonstrate that participatory mechanisms incorporating gender perspectives significantly enhance women's economic capacity, strengthen community social capital, and foster locally-driven sustainable development. This study contributes to the discourse on inclusive development by presenting an empirical model where gender-sensitive participatory planning becomes a catalyst for equitable economic growth. The research concludes that recognizing women as development agents, not merely beneficiaries, fundamentally transforms the effectiveness of rural economic empowerment initiatives.
Co-Authors , Elfitra Desy Surya AA Sudharmawan, AA Aditiya, Muhammad Randi Agustia, Dinda Amrisyah, Syaiful Arasy, Mila Arsya, Muhammad Adika Aulia, Silvani Chairunnisa, Indah Daulay, Muhamad Toyib Daulay, Muhammad Toyib Dhea Yulianisa Eva Santika, Eva Fagita, Dinda Fahreza, Rifki Faried, Annisa Ilmi Fitriana, Yunita Hanun, Mutiah Hati Gulo, Jernih Ibnu Hajar indah Iskandar Muda Kartika , Cintia Khairiah, Putri Kinanti, Putri Hikmah M. Chaerul Rizky Mohammad Yusuf, Mohammad Muhammad Fahri, Muhammad Muhammad Toyib Daulay Nst, Farhana Rizky Fattah Nst, Muhammad Yusuf Hidayah Pangestu, Bagus Putri, Indah Febriani Putri, Indry Febrianti Ramadhan, Zuhri Ramadhani, Agnes Anggun Ramadhani, Dian Putri Ritonga, Husni Muharam RITONGA, HUSNI MUHARRAM Riwanda, Febby Samsura, Febrian Saragih, Glen Boy Sari, Sintia Sari, Wahyu Indah Sarifudin, Adam Sihombing, Ayu Juni Sintya, Silvi Siti Maisyarah Sitohang , Elsa Krismauli Solin, Yoshua Andre T Suwarno Suwarno Syahputra, Aditia Syahri, Raihan Faturrahman Tampubolon, Stephanie Corry Engel Tarigan, Nur Fajrina Toyib Daulay, Muhamad Trihandayani, Rida TriMutia, Anggun Yanti, Eli Delvi Yulianisa, Dhea Zalva , Salwa Adni