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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Mejuajua International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Sapna Biby
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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THE INFLUENCE OF MOBILE MARKETING, E-SERVICE QUALITY, AND COST ON CUSTOMER SATISFACTION AMONG DANA APPLICATION USERS Ikramuddin; Aini Liza; Sapna Biby; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.937

Abstract

This study aims to analyze the influence of mobile marketing, e-service quality, and cost on customer satisfaction among DANA application users, specifically students of the Faculty of Economics and Business at Malikussaleh University. A quantitative method was used through a survey of 114 respondents. Multiple linear regression analysis revealed that all three independent variables have a positive and significant effect on customer satisfaction. Mobile marketing and cost have the strongest influence, followed by e-service quality. These findings suggest that enhancing mobile marketing strategies, service quality, and cost efficiency can improve customer satisfaction with the DANA application. The results provide valuable insights for DANA managers to improve digital service quality.
THE EFFECT OF PRODUCT DESIGN, PRICE, AND PROMOTION ON IMPULSIVE BUYING OF THE ORIGINOTE PRODUCTS IN TIKTOK SHOP Sri Sauzi Amalia; Muchsin; Mohd. Heikal; Sapna Biby
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i9.1026

Abstract

The purpose of this study is to determine and analyze the influence of product design, price, and promotion on impulsive buying of The Originote products in TikTok Shop. The population in this study were active students of the Faculty of Economics and Business, Malikussaleh University. The sample in this study were students who had purchased The Originote products in TikTok Shop. Respondents used in this study amounted to 112 people. Primary data in this study were collected by means of questionnaires or distributing questionnaires and secondary data obtained from journals and internet media. The data analysis techniques used were multiple linear regression analysis methods, classical assumption tests, validity and reliability tests, research hypothesis tests, and coefficients of determination using the SPSS 26 program. This type of research is quantitative research. The results showed that partially product design (X1), price (X2), and promotion (X3) had a positive and significant effect on impulsive buying. Product design is the most dominant variable influencing impulsive buying of The Originote products in TikTok Shop among students of Economics and Business, Malikussaleh University. The adjusted R square value is 21.5% while the remaining 78.5% can be explained by other variables not examined in this study.
THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND CONSUMER SATISFACTION ON CONSUMER LOYALTY XIAOMI SMARTPHONES IN LHOKSUKON CITY COMMUNITY Muhammad Nasrol; T.Edyansyah; Siti Maimunah; Sapna Biby
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 7 (2023): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i7.170

Abstract

This study aims to examine and analyze the effect of product quality, brand image, and consumer satisfaction on consumer loyalty Xiaomi smartphone in Lhoksukon City Community, North Aceh District. The research method used is quantitative method and the sampling technique is Incidental Sampling, then the data collection technique uses a questionnaire using a Likert scale. The results of the study explain that in the Product Quality variable (X1) Partially Product Quality has a positive and significant effect on Consumer Loyalty (Y) with ho rejected and Ha accepted, then on the Brand Image variable (X2) Brand Image has a partially positive and significant effect on Consumer Loyalty (Y) with Ho rejected and Ha accepted , then on the Consumer Satisfaction variable (X3 ) Consumer Satisfaction has a positive and significant effect on Consumer Loyalty (Y) with ho rejected and Ha accepted , then simultaneously Product Quality (X1), Brand Image (X2), and Consumer Satisfaction (X3) have a positive and significant effect on Consumer Loyalty (Y) in the Lhoksukon City Community.
THE EFFECT OF E-SERVICE QUALITY, BRAND IMAGE, AND PROMOTION ON INTEREST IN BUYING PREMIUM SERVICES ON APPLICATIONS STREAMING MUSIC SPOTIFY ON STUDENT OF THE FACULTY OF ECONOMICS AND BUSINESS UNIMAL Nadya Restianda; Sapna Biby; Naufal Bachri; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.344

Abstract

This study aims to determine how the influence of e-service quality, brand image, and promotion on the interest in buying premium services on the Spotify music streaming application in students of the Faculty of Economics and Business, Malikussaleh University. The buying interest indicators used consist of transactional interest, referential interest, preferential interest, and exploratory interest. Then the e-service quality indicators used consist of efficiency, fulfillment of needs, system availability, privacy, speed of response, compensation, and service contact. Furthermore, brand image indicators consist of brand identity, brand personality, brand association, brand attitude and behavior, and brand benefits and advantages. The promotion indicators used consist of advertising, sales promotion, personal selling, public relations, and direct marketing. Where all these variables will be used using the Likert scale. The data used in this study is primary data obtained by distributing questionnaires to 210 students of the Faculty of Economics and Business, Malikussaleh University consisting of 5 majors or study programs. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 26. The results showed that e-service quality, brand image, and promotion partially had a positive and significant effect on the interest in buying premium services on the Spotify music streaming application in students of the Faculty of Economics and Business, Malikussaleh University.
THE INFLUENCE OF GREEN MARKETING MIX ON BUYING INTEREST FOR BODY SHOP PRODUCTS IN ACEH Puja Ramadhani; Sapna Biby; Mariyudi; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.421

Abstract

The purpose of this study was to analyze and determine the effect of green product, green place, green price and green promotion on buying interest in The Body Shop products. This type of research is quantitative research with a population of consumers in Lhokseumawe City. The number of respondents was 140 people who were taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis technique used is descriptive analysis method and multiple linear regression analysis, classical assumption test, instrument test (validity and reliability), hypothesis testing and determination coefficient test and correlation test and analyzed with the help of SPSS application program. The results of this study indicate that simultaneously green product, green price, green place and green promotion have a positive and significant effect on buying interest in The Body Shop products. While partially the variables green product, green price, green place and green promotion have a significant influence on buying interest. Green promotion is the most dominant variable affecting buying interest with a t value of 3.485.
THE INFLUENCE OF QUALITY, PRICE, LOCATION, PROMOTION AND COMPANY IMAGE ON HOUSE PURCHASE DECISIONS AT PT. FIRYA RESIDENCE LIENTS IN THE CITY LHOKSEUMAWE Syerina Dwi; Sapna Biby; Agustinawati; M.Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.453

Abstract

This research aims to see the influence of quality, price, location, promotion, and company image on house purchasing decisions at PT. firya lientas residence in Lhokseumawe city. The type of data used is primary data. The research sample consisted of 66 respondents. The data analysis method used to see the relationship between the independent variable and the dependent variable uses multiple linear regression. The results of this research indicate that partial product quality has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Residence Kota Lhokseumawe, the price has a negative and significant effect on house purchasing decisions at PT. Firya Lientas Residence Lhokseumawe City, location has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Residence Kota Lhokseumawe, the promotion has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Lhokseumawe City residence and company image have a positive and significant influence on house purchasing decisions at PT. firya lientas residence city of lhokseumawe.
THE INFLUENCE OF PERCEPTION OF EASE OF USE, PERCEPTION BENEFITS, SECURITY PERCEPTION AND RISK PERCEPTION ON INTEREST IN USING SEABANK DIGITAL BANK Dedi Supoyo; Mohd Heikal; Sapna Biby; Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.560

Abstract

This study aims to analyze the influence of Perception of Ease of Use, Perception of Benefits, Perception of Security, and Perception of Risk on Interest in Using Seabank Digital Bank in Medan City. The type of research used was quantitative with purposive sampling techniques, involving 125 respondents obtained through an online questionnaire. Primary data is collected through Google Forms, while secondary data comes from journals and internet media. The analysis techniques used include descriptive analysis, multiple linear regression, classical assumption test, validity test with Confirmatory Factor Analysis (CFA), and reliability using Cronbach Alpha. Hypothesis testing and determination coefficient were carried out using the SPSS version 26.0 program. The results of the study show that partially, the Perception of Ease of Use, Perception of Benefits, Perception of Security, and Risk Perception have a significant influence on the Interest in Using Seabank Digital Bank. The Ease of Use Perception variable is the most dominant in influencing user interest. The Adjusted R Square value of 0.460 showed that 46.0% of the variation in interest in use could be explained by the independent variable studied, while the remaining 54.0% was explained by other variables that were not included in this study.
THE EFFECT OF HOSPITAL SERVICE QUALITY, PATIENT TRUST AND LOYALTY FROM THE PERSPECTIVE OF SERVICE ENCOUNTER ON JKN PARTICIPANTS AT LANGSA REGIONAL HOSPITAL Ayu Sahara; Mohd Heikal; Ikramuddin; Sapna Biby; Nurainun; Naufal Bachri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.572

Abstract

This study aims to test the effect of service quality on patient loyalty with service encounter and patient trust as intervening variables in JKN participant patients at Langsa Regional Hospital. The number of respondents in this study was 203 JKN participant patients at Langsa Regional Hospital. The data analysis method used was Structural Equation Modeling with AMOS Software. The results of this study found that service quality directly had a positive and significant effect on service encounter and patient trust, but did not have a significant effect on patient loyalty, while service encounter had a positive and significant effect on patient trust and patient loyalty, and patient trust had a positive and significant effect on patient loyalty. The results of the mediation test found that service encounter was able to partially mediate the effect of service quality on patient trust, but was unable to significantly mediate the effect of service quality on patient loyalty, while patient trust was able to fully mediate the effect of service encounter on patient loyalty, but was unable to significantly mediate the effect of service quality on patient loyalty.
THE INFLUENCE OF BRAND AMBASADOR, BRAND IMAGE AND COUNTRY OF ORIGIN ON PURCHASE INTENTION OF CLOTHING PRODUCTS SPORTS ON E-COMMERCE PLATFORMS ON COMMUNITY IN LHOKSEUMAWE CITY Aulia Ul Mursalin; Muchsin; Sapna Biby; Munandar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.608

Abstract

This study aims to analyze the Influence of Brand Ambassador, Brand Image and Country of Origin on Purchase Intention of Sportswear Products on E-Commerce Platforms in Lhokseumawe City Society. Data for this study were collected through a survey method using a questionnaire as a data collection instrument. Respondents in this study were 105 consumers. This study uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of the study indicate that partially Brand Ambassador has a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City, Brand image has a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City, Country Of Origin has a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City. Simultaneously brand ambassador, Brand image and country of origin have a positive and significant effect on Purchase Intention of Sportswear Products on the E-Commerce Platform in the Community in Lhokseumawe City.
THE INFLUENCE OF SEGMENTING, TARGETING, AND POSITIONING ON CONSUMER PURCHASE DECISIONS AT MALIKA BAKERY & CAKE SHOP IN LHOKSEUMAWE CITY Saleha; T. Edyansyah; Sapna Biby; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1121

Abstract

This study aims to analyze the effect of Segmenting, Targeting, and Positioning (STP) on consumer purchase decisions at Malika Bakery & Cake Shop in Lhokseumawe City. A quantitative approach with a survey method was employed, using structured questionnaires distributed to 115 respondents selected through purposive sampling. The collected data were analyzed using multiple linear regression with the help of SPSS software. The results show that all three independent variables—Segmenting, Targeting, and Positioning—have a positive and significant influence on purchase decisions, both partially and simultaneously. The coefficient of determination (R²) value of 55.2% indicates that consumer purchase decisions are largely influenced by the STP model, while the remaining 44.8% is explained by other external factors. These findings confirm that an effective implementation of STP strategies can enhance consumer interest and loyalty and serve as a strategic reference for MSMEs in developing more targeted marketing efforts.
Co-Authors Adinda Surgana Adnan Agustinawati Aini Liza Anggita Prinanda Aulia Ul Mursalin Ayu Sahara Chalirafi, Chalirafi Dedi Supoyo Fachry Zaldi Farah Aidilla Fitrah Rahmadhani Heriyana Hilmi Ikramuddin, Ikramuddin Jullimursyida Khairil Anwar M.Subhan Mariyudi Mariyudi Mariyudi Mohd Heikal Mohd. Heikal MUCHSIN Muhammad Aris Muladi Muhammad Nasrol Munandar Nadya Restianda Naufal Bachri, Naufal Nurainun Puja Ramadhani Rahmaniar Rahmaniar Rahmaniar Rika Andriani Br Sinaga Rosa Zachrul Phonna Rusydi Abubakar Safrina Safrina Saharuddin Saleha Siti Maimunah Sri Sauzi Amalia Syerina Dwi T. Edyansyah, T. Edyansyah Tia Riska Ayunda Wahyuddin Zikra Bunga Afsara