Article Per Year (5 Year)
p-Index From 2021 - 2026
3.403
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Organisasi Jurnal Manajerial Jurnal Informatika Ekonomi Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Vivabio : Jurnal Pengabdian Multidisiplin eProceedings of Management Community: Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen Dan Akuntansi Medan Jurnal Informatika Ekonomi Bisnis
Prasetyo Hartanto
Universitas Telkom
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Manajerial

 1 
Model E-WoM dan Perceived Value Dalam Meningkatkan E-Repurchase Intention Dengan Mediasi E-Trust Hartanto, Prasetyo; Laij, Fransisca
Jurnal Manajerial Vol 11 No 02 (2024): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v11i02.7549

Abstract

Background – The Covid-19 pandemic and social restrictions have spurred the growth of e-commerce in Indonesia, impacting consumer behavior and the industry, as evidenced by Shopee's success in sustaining online repurchase intentions. Aim – The purpose of this study is to analyze the relationship between various factors E-Wom, Perceived Value, and E-Repurchase Intention mediated by the E-Trust variable. Design/ Methodology/ Approach – The type of this research is descriptive verificative, and the method used is an explanatory survey with random sampling technique, involving a sample size of 174 Shopee app users. The data analysis technique employed is path analysis, utilizing IBM SPSS software version 26.0. Findings – The statistical analysis results revealed a positive and significant influence of the variables e-wom and perceived value on e-repurchase intention through the mediation of the e-trust variable, both partially and simultaneously. Conclusion - E-trust is responsible for the purchase of E-repurchase intentions. Research Implication – This study aims to contribute to management science, particularly in the fields of marketing management and the e-commerce industry, focusing on Electronic Word of Mouth, electronic trust, perceived value, and repurchase intention. It is hoped that this research can assist the e-commerce industry, such as Shopee, in developing more effective and efficient marketing strategies to enhance customer loyalty and ensure sustainable growth. Limitations – Due to the limitations of the study, the author suggests that future researchers add other variables that could enhance e-repurchase intention.
Model Of Increasing Purchase Intention Through Influencer Engagement On Social Media Hartanto, Prasetyo
Jurnal Manajerial Vol. 12 No. 02 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i02.9904

Abstract

Background – The advancement of internet technology has influenced shifts in consumer thinking and purchasing behavior. Nowadays, people from diverse demographic groups—including both genders, adolescents, and adults—are increasingly using the internet as a platform for business and marketing activities. Aim –The aims of this study are as follows: (1) To examine whether Perceived Credibility exerts a positive and significant effect on Attitude Toward the Influencer; (2) To investigate the influence of Trust on Attitude Toward the Influencer and determine whether it is both positive and significant; (3) To assess whether Perceived Behavioral Control significantly and positively affects Attitude Toward the Influencer; (4) To explore the extent to which Subjective Norms contribute positively and significantly to Attitude Toward the Influencer; (5) To evaluate whether Perceived Expertise positively and significantly influences Attitude Toward the Influencer; (6) To determine whether Perceived Congruence has a positive and significant relationship with Attitude Toward the Influencer; (7) To analyze the positive and significant impact of Attitude Toward the Influencer on Engagement; (8) To examine whether Attitude Toward the Influencer significantly contributes to Purchase Intention in a positive manner; and (9) To analyze the influence of Engagement on Purchase Intention, with a focus on identifying whether the effect is positive and significant. Design / Methodology / Approach – The methodology of this research use crossesctional and hypothesis testing. Data was collected using questionnaire with the measeurement using Likert scale. The samples of this research are followers Instagrams’s Account of Rinaldi. Findings – The findings of this research demonstrate that: (1) Perceived Credibility exerts a positive and statistically significant effect on Attitude Toward the Influencer; (2) Trust significantly and positively impacts Attitude Toward the Influencer; (3) Perceived Behavioral Control shows a positive and significant relationship with Attitude Toward the Influencer; (4) Subjective Norms positively and significantly influence Attitude Toward the Influencer; (5) Perceived Expertise has a significant and positive effect on Attitude Toward the Influencer; (6) Perceived Congruence significantly contributes to the formation of a positive Attitude Toward the Influencer; (7) Attitude Toward the Influencer significantly and positively influences Engagement; (8) Attitude Toward the Influencer has a positive and significant effect on Purchase Intention; and (9) Engagement positively and significantly affects Purchase Intention. Conclusion – This Study Successfully Addressed All Research Questions Through Hypothesis Testing. Research implication – The findings of this study offer several practical implications that can serve as valuable input for influencers in fulfilling their role as product promoters through personal social media accounts.  Limitations – This study has several limitations. First, the dimensions and measurement items used are limited, as the data were collected from 258 respondents who exclusively follow a single influencer. The sampling is not evenly distributed and does not include followers of Rinaldi’s Instagram account who reside outside Jakarta. Furthermore, the influencer examined in this study is specifically associated with educational products, which limits the generalizability of the findings. Future research may expand the scope by exploring other types of products. Additionally, the issues and contexts explored in this study are subject to change over time and may require further development in response to evolving trends.
Co-Authors A Andhika Adi Nugroho, Irfan Adiibah, Fathya Affriza Brilyan Relo Pambudi Agus Putra Ahmad Fahreza, Ahmad Amalia Shifa Aldila Andhika, A Andini, Siwi Putri Ardolof Toar, Yandri Chusnul Maulidina Hidayat Cindi, Ramitha Janira Damas Ario Wicaksono, Dading Fegi Nisrina, Safira Juniarto, Antonius Kumala Sari, Cempaka Laij, Fransisca Lawrence Adi Supriyono Maulid, Dhijar Mulidina Hidayat, Chusnul Nisrina, Safira Fegi Novita, Wanda Nugroho, Irfan Adi Pradana, Vittrah Puspo Dewi Dirgantari Putri Andini, Siwi Ramitha Janira Cindi Ramitha Janira Cindi Ratih Hurriyati Rezky Ramadhan B.K, Muh Putra Toar, Yandri Ardolof BL