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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Manajemen dan Bisnis Journal of Enterprise and Development (JED) Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH KOHESI EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Ilomata International Journal of Management International Journal of Marketing and Human Resource Research Visi Sosial Humaniora Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Bina Bangsa Ekonomika Joong-Ki : Jurnal Pengabdian Masyarakat Studi Akuntansi, Keuangan, dan Manajemen Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Journal of Economic and Business (JEB) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Joong-Ki Joong-Ki
Pasaribu, Romindo Megawati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Veterinary Other

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Pelatihan UMKM: Branding Usaha dan Pencatatan Keuangan pada UMKM di Pantai Labu, Kabupaten Deli Serdang, Provinsi Sumatera Utara : Pengabdian Hanna Meilani Damanik; Romindo M Pasaribu; Hendrik E. S Samosir; Martin Luter Purba; Juara Simanjuntak; Jusmer Sihotang; Mangasa Sinurat
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7377

Abstract

Pelaku UMKM di Kecamatan Pantai Labu memiliki potensi besar dalam mendukung perekonomian, namun masih terkendala dalam membangun identitas merek dan pencatatan keuangan sehingga menghambat daya saing dan pengelolaan usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam strategi branding dan penyusunan pencatatan keuangan sederhana. Kegiatan dilaksanakan secara partisipatif melalui identifikasi kebutuhan, pelatihan, praktik, pendampingan, dan evaluasi. Materi mencakup penyusunan identitas merek, pengembangan kemasan, strategi promosi, pencatatan transaksi, laporan arus kas, dan perhitungan laba-rugi sederhana. Hasil kegiatan menunjukkan peningkatan pemahaman peserta tentang pentingnya branding serta kemampuan menyusun identitas usaha dan pencatatan keuangan sesuai karakteristik usahanya. Antusiasme peserta selama diskusi dan praktik menunjukkan materi yang diberikan relevan dan mudah diterapkan. Kegiatan ini meningkatkan kapasitas pelaku UMKM dalam mengelola usaha secara lebih profesional. Pendampingan berkelanjutan diperlukan agar keterampilan yang diperoleh dapat diterapkan secara konsisten guna mendukung keberlanjutan dan pengembangan UMKM di Kecamatan Pantai Labu.
Social Influence and Digital Payment Adoption among Generation Z: The Mediating Role of Lifestyle Ferry Panjaitan; Krismanto Erick Tobush Naibaho; Romindo Megawati Pasaribu; Hanna M Damanik; Jeremy William Siahaan
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i4.6357

Abstract

Purpose: The expansion of financial technology has accelerated digital payment usage, particularly among Generation Z, who exhibit strong digital engagement and online consumption. This study investigates the influence of influencers and electronic word-of-mouth (e-WOM) on the adoption of digital payments, with lifestyle as a mediating variable. Research Methodology: A quantitative approach was employed through a structured survey of 200 Generation Z respondents in Medan City, who actively use fintech services, including e-wallets and other digital payment applications. Data were analyzed using Partial Least Squares structural equation modeling (PLS-SEM) with SmartPLS 3.3 to evaluate measurement validity and structural relationships. Results: The findings demonstrate that influencers and e-WOM have positive and significant effects on digital payment adoption. Lifestyle also plays a significant mediating role, indicating that social media exposure shapes digital-oriented consumption patterns that encourage fintech usage. Conclusions: Digital payment adoption among Generation Z is influenced not only by technological convenience but also by socially driven lifestyle factors formed through online interactions. Limitations: The study is limited to respondents from a single city and relies on self-reported data, which may restrict broader generalizations. Contributions: This study enriches the digital payment adoption literature by integrating lifestyle as a mediating construct between social influence and fintech usage, offering practical implications for fintech providers in developing targeted digital communication strategies.
Exploring the Role of Artificial Intelligence, Business Agility, and Business Model Innovation in Enhancing Culinary MSMEs Performance Romindo Megawati Pasaribu; Hanna Meilani Damanik; Trimelda Mei Liana Sitorus
Journal of Enterprise and Development (JED) Vol. 7 No. 3 (2025): September - December
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i3.14368

Abstract

Purpose: This study aims to identify the factors influencing the performance of Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector, with a particular focus on their capabilities in artificial intelligence (AI). The research examines business model innovation as a mediating factor and business agility as a moderating factor.Method: The research was conducted in Medan, targeting culinary entrepreneurs with a sample size of 165 respondents. Hypothesis testing was performed using PLS-SEM.Result: The results indicate that AI capabilities and business model innovation have a positive and significant impact on the business performance of culinary MSMEs in Medan. Mediation analysis reveals that business model innovation effectively mediates the relationship between AI capabilities and the performance of culinary MSMEs. However, moderation analysis shows that business agility does not strengthen the impact of AI capabilities and business model innovation on business performance.Practical Implications for Economic Growth and Development: This study emphasizes the significance of artificial intelligence, business agility, and business model innovation in enhancing the performance of MSMEs within the culinary sector. Adopting AI, improving business agility, and promoting business model innovation can enhance MSMEs' performance and contribute to digital economic growth.Originality/Value: This study evaluates AI capacity through mediation and moderation approaches based on the Resource-Based View (RBV) theory. It explores how AI capabilities, business agility, and business model innovation can improve MSME performance, an area that remains underexplored in developing countries such as Indonesia.
Enhance Eco-Handloom Product Performance: Entrepreneurial Orientation and Pro Competition Absorptive Capacity Liharman Saragih; Romindo M Pasaribu
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2200

Abstract

In the Lake Toba region, a lot of weavers attempt to make eco-handloom items like ulos.  However, in order to compete, they must improve their ability to absorb in order to make eco-handloom. In this regard, we aimed to assess the Product Performance using partial least squares structural equation modeling (PLS-SEM) in 242 weavers on the coast of Lake Toba in Indonesia. The impact of Entrepreneurial Orientation on Product Performance, with Pro Competition Absorptive Capacity as a moderator investigated in this study.  According to the study's findings, eco-handloom weavers must have an entrepreneurial mindset in order to improve the performance of their products. The results shows that Entrepreneur Orientation effects on Product Performance is positive and significant. The moderating effects of Pro Competition Absorptive Capacity on the relationship between Entrepreneurial Orientation and Product Performance is positive and significant. Businesses that adopt an entrepreneurial attitude are more equipped to innovate, adapt, and prosper in cutthroat marketplaces.  According to the facts, integrating various viewpoints improves the weaver capacities and promotes long-term success.
Antecedents of Customer Purchase Intention of Fashion Products Among Millennials and Z Generation Using Multi-Group Analysis Romindo M Pasaribu; Juara Simanjuntak; Agus Nakkok Simanjuntak
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7038

Abstract

This study aims to examine the variable of customer engagement in mediating the relationship between omnichannel integration quality and the purchase intention of Millennial and Gen Z customers for fashion products. The study involved a sample size of 145 respondents, employing a nonprobability sampling method using purposive sampling. Data analysis was conducted using the Partial Least Squares (PLS) method with SmartPLS. The findings indicate that the configuration of service channels and integrated interactions positively and significantly affect customer engagement and purchase intention for both generations. However, the multi-group analysis revealed that while the configuration of service channels, integrated interactions, and quality assurance positively influence customer engagement and purchase intention among Millennials, these effects are not statistically significant. For Generation Z, the configuration of service channels and integrated interactions significantly influence customer engagement and purchase intention. In contrast, quality assurance does not significantly impact customer engagement or purchase intent for either generation. Customer engagement serves as a mediator between the configuration of service channels and integrated interactions on purchase intent for Generation Z, but it does not act as a mediator for Millennials. Additionally, customer engagement cannot mediate the impact of quality assurance on purchase intent for either generation in Medan when shopping for fashion products through an omnichannel approach. Retailers are encouraged to enhance shopping engagement for Millennials and Generation Z by offering multiple shopping channels, including various accounts on each platform and e-commerce site.
Co-Authors Agus Simanjuntak ANITA TRESIA SAMOSIR Audrey Siahaan Bonifasius H. Tambunan, Bonifasius H. Britto E Simatupang Dame Ria Rananta Saragi Ferry Panjaitan Frans Yolanda Tampubolon Hanna M Damanik Hanna M. Damanik Hanna Meilani Damanik Hendrik E. S Samosir Herry D S Pasaribu Herry D.S Pasaribu Herry D.S. Pasaribu IMELDA SITINJAK Jantri Saragih Jeremy William Siahaan Juara Simanjuntak Juliansen Purba Jusmer Sihotang Krismanto Erick Tobush Naibaho Mangasa Sinurat Marbun, Jahhia Theresia Marco Sinaga Martin Luter Purba Matondang, Vinsensius Melissa T. A Simarmata Miseri Four Ningsi Zendrato Orlando Steven Panjaitan, Ferry Rizki Christian Sipayung Rusliaman Siahaan Saragih, Liharman Senti R.O Pasaribu Silalahi, Andri Dayarana K. Simanjuntak, Agus Nakkok Trimelda Mei Liana Sitorus Yoga Simatupang Yosua M Sitorus