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All Journal Reviu Akuntansi, Manajemen, dan Bisnis Economics and Business Journal Teknovokasi : Jurnal Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat JER Lestari: Jurnal Pengabdian Kepada Masyarakat
Putra, Muh Al Fatah Arief
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Public Health Social Sciences Other

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Journal : economics and business journal

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Green Marketing Campaign and Loyalty Customer : A study from Starbucks Makassar Customers Aslam, Annisa Paramaswary; Parawansa, Dian Anggraece Sigit; Putra, Muh Al Fatah Arief
Economics and Business Journal (ECBIS) Vol. 1 No. 4 (2023): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i4.40

Abstract

The purpose of this study to see the effect of the campaigning for green marketing. This research aims to determine the effect of green marketing, service quality on customer loyalty through customer satisfaction as an intervening variable. The method used is a quantitative method with descriptive and causality research types, as well as the SEM-PLS analysis method. The final sample was 224 Starbucks Coffee customers in Makassar City. Based on the results of the study it was concluded that green marketing and service quality have a positive and significant effect on customer loyalty either directly or through customer satisfaction as an intervening variable. 
Competitive Saturation in Makassar’s Coffee Shop Industry: A Phenomenological Inquiry Into Business Actors’ Experiences Putra, Muh Al Fatah Arief; Hardiyanti, Andi Aryani; Tama, Tuti Adi; Risnawati
Economics and Business Journal (ECBIS) Vol. 4 No. 4 (2026): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i4.343

Abstract

This study examines the rapid expansion of the coffee shop industry in Makassar City as a phenomenon that creates not only economic opportunities but also increasing competitive saturation. As coffee shops in Makassar have developed beyond places of beverage consumption into urban social spaces linked to lifestyle, sociability, symbolic visibility, and identity formation, competition has become denser and more complex. The study aims to gain an in-depth understanding of how coffee shop owners and managers experience, interpret, and respond to this increasingly crowded market. Using a qualitative phenomenological approach, the research employed in-depth semi-structured interviews with business actors involved in strategic and operational decision-making, supported by contextual observation and business-related documents. The findings reveal five main themes: market growth is experienced as both opportunity and pressure; similarity among coffee shops increases vulnerability and reduces perceived distinctiveness; entrepreneurs rely on continuous adaptation rather than fixed strategies; business sustainability is understood as stability, relevance, and survival rather than expansion alone; and competition is shaped not only by product and price, but also by ambience, visibility, symbolic value, and lifestyle alignment.
Co-Authors Abadi, Rahmat Riwayat Achmad Ridha Arissoma, Muhammad Anggit Gagat Aslam, Annisa Paramaswary Ciptagustia, Annisa Hardiyanti, Andi Aryani Hasbiah, Sitti Ilma Wulansari Hasdiansa Kusuma, Sulfadli Adijaya M. Ikhwan Maulana Haeruddin Muh. Yushar Mustafa Mushawwir , Shaleh Afief A Nurul Fadilah Aswar Palangkey, Nurul Rahmi Parawansa, Dian Anggraece Sigit Rahmawati, Rahmawati Ridwan Andi Mattoliang Risnawati Rostina Saputra, Aria Tama, Tuti Adi