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All Journal Ilomata International Journal of Management International Journal of Social and Management Studies (IJOSMAS) International Journal of Business, Law, and Education Jurnal Ekonomi Mediastima Jurnal Puan Indonesia Eastasouth Journal of Positive Community Services Jurnal Pengabdian West Science Indo-Fintech Intellectuals: Journal of Economics and Business
Muhammad Aria Wahyudi
Institut Bisnis Dan Informatika Kwik Kian Gie
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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The Impact of Short-Form Video Marketing, Influencer Relatability, and Trust Signals on Gen Z’s Purchase Intention Wahyudi, Muhammad Aria; Rahmadhani, May Vitha; Mu'is, Ahmad; Evelyna, Feby
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1108

Abstract

This study examines the impact of short-form video marketing, influencer relatability, and trust signals on Generation Z’s purchase intention in Indonesia. Using a quantitative approach, data were collected from 400 respondents aged 18 to 27 who actively engage with short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts and have made recent online purchases. Multiple linear regression analysis revealed that all three variables significantly and positively influence purchase intention, with influencer relatability showing the strongest effect. The findings underscore the importance of authentic influencer connections, engaging video content, and transparent trust signals in shaping the purchasing decisions of digital-native consumers. This research offers valuable implications for marketers seeking to optimize digital marketing strategies tailored to Generation Z’s unique preferences and behaviors.
Effect Of Work Environment And Motivation On Employee Performance With Job Satisfaction As A Mediation Kurniawanto, Hari; Rahmadi, Zara Tania; Wahyudi, Muhammad Aria
International Journal of Social and Management Studies Vol. 3 No. 3 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (581.875 KB) | DOI: 10.5555/ijosmas.v3i3.209

Abstract

This study aims to examine the effect of work environment and motivation on job satisfaction and its impact on performance, in this study will examine job satisfaction as a mediating variable. Data were collected from 100 respondents, namely employees at modern minimarkets in Jakarta by purposive sampling method, with the criteria of employees who have worked for more than 1 year and want to fill out a questionnaire. The collected data was tested by path analysis method using AMOS 24.00. The results of this study are the work environment has a significant effect on job satisfaction, motivation has a significant effect on job satisfaction, the work environment has a significant effect on performance, motivation has a significant effect on performance, and job satisfaction is a significant mediating variable for work environment variables and motivation on performance.
Effects of AI Based Personalization, Perceived Privacy Risk, and Service Quality on Customer Loyalty in E-Commerce Platform Wahyudi, Muhammad Aria
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2098

Abstract

The rapid expansion of e-commerce in Indonesia has encouraged platforms to adopt AI-based personalization to enhance customer experience and loyalty. However, privacy concerns and service quality remain critical factors influencing customer retention. This study examines the effects of AI-based personalization, perceived privacy risk, and service quality on customer loyalty in Indonesian e-commerce platforms. Novelty: This study offers a novel contribution by empirically integrating AI-based personalization, perceived privacy risk, and service quality into a single explanatory model of customer loyalty within the Indonesian e-commerce context. A quantitative explanatory approach was employed using a cross-sectional survey of Indonesian e-commerce users (n = 260). Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that AI-based personalization and service quality positively and significantly affect customer loyalty, while perceived privacy risk has a negative effect. Service quality demonstrates the strongest influence on customer loyalty. Customer loyalty in Indonesian e-commerce platforms depends on effective AI personalization supported by high service quality and careful management of privacy risks.
Pelatihan Pengelolaan Penjualan UMKM Melalui E-Commerce T. Lisbet, Zeanette; Wahyudi, Muhammad Aria
Jurnal Pengabdian West Science Vol 5 No 04 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpmws.v5i04.3376

Abstract

Perkembangan teknologi digital telah mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk beradaptasi dengan sistem penjualan berbasis e-commerce guna meningkatkan daya saing usaha. Namun, masih banyak pelaku UMKM yang menghadapi kendala dalam pemanfaatan teknologi tersebut, terutama terkait literasi digital dan pengelolaan penjualan online. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam mengelola penjualan melalui e-commerce. Metode yang digunakan meliputi tahap persiapan, pelaksanaan pelatihan, dan evaluasi, dengan pendekatan partisipatif dan aplikatif melalui ceramah, diskusi, serta praktik langsung. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta yang ditunjukkan melalui perbandingan nilai pre-test dan post-test, serta peningkatan keterampilan dalam membuat dan mengelola toko online. Selain itu, terjadi perubahan pola pikir peserta yang lebih terbuka terhadap pemanfaatan teknologi digital dalam pengembangan usaha. Dengan demikian, pelatihan ini terbukti efektif dalam mendukung transformasi digital UMKM dan meningkatkan kapasitas pelaku usaha dalam menghadapi persaingan di era digital.
Co-Authors Abiyah, Indra Adib Ahmad Nurdin Hasibuan Arie Wahyu Prananta Bambang Purwoko Dharma, Dias Adhi Diah Nurdiana Dias Adi Dharma Evelyna, Feby Febryano Manggala Putra HADIYATI, RINI Hari Kurniawanto Herdinov, Adam Indra Setiawan Lina Maulidiana Mu'is, Ahmad Muhammad Firmansyah, Muhammad Pemadi, Syifa Febyca Nur Putra, Surya Dwi Rahmadhani, May Vitha Rayan Rayan, Rayan Rizqi, Az Zahroh Rokhilawati, Yeny Rowi, Armein Sjuhary Sri Mulyono Sufa, Siska Armawati Susetyawan, Angellina Merry Teddy Oswari Virandadipa, Dwika Widjanarko Widjanarko Yulianto, Kampono Imam Zara Tania Rahmadi Zeanette Tiarma Lisbet