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Pengaruh Minat Beli Konsumen Terhadap Produk Hangry Di Rungkut Mapan Latifatussafitri; Eka Aulia, Karina; Hidayah, Nurul; Kartika Kusmayati, Nindya
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 2 No. 4 (2025): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh minat beli konsumen terhadap produk hangry di Rungkut Mapan, serta faktor utama yang dapat meningkatkan omset penjualan. Penelitian ini menggunakan metode kuantitatif, dengan melibatkan 33 responden yang disebarkan kepada para konsumen hangry dan masyarakat sekitar. Kami menggunakan analisis regresi linear sederhana untuk menganalisis data yang diperoleh. Menunjukkan hasil nilai korelasi antara minat beli dan produk hangry sebesar 0,175 dengan koefisien determinasi 0,31 yang menunjukkan bahwa pengaruh minat beli terhadap produk hangry hanya sebesar 3,1%. Persamaan regresi yang dihasilkan adalah Y = 35,419 + 0,165X + e, dimana Y adalah produk hangry dan X adalah minat beli. Menurut uji signifikansi, nilai 0,338 lebih besar dari 0,05. Akibatnya, bisa disimpulkan bahwa minat beli tidak memengaruhi produk hangry secara signifikan. Jadi, secara keseluruhan penelitian ini menunjukkan hasil bahwa nilai variabel minat beli tidak mempengaruhi produk hangry. Oleh karena itu, penelitian ini diharapkan akan berfungsi sebagai sumber referensi bagi peneliti berikutnya. Selain itu, penulis harus lebih mempertimbangkan untuk memasukkan faktor tambahan yang mungkin mempengaruhi minat beli, seperti kualitas produk, harga, dan promosi. Ini dapat memberikan gambaran yang lebih lengkap tentang hal-hal yang mempengaruhi keputusan pembelian. Untuk bisnis, lebih baik membuat strategi pemasaran yang efektif, seperti meningkatkan kualitas produk atau layanan, untuk menarik minat beli pelanggan.

Pengaruh Kualitas Pelayanan dan Promosi Terhadap Minat Beli Pelanggan di Alfamart Medokan Sawah Kota Surabaya Budi Pratama, Enggar; Kartika Kusmayati, Nindya; Wulansari, Dhyah
Journal Of Accounting and Business Volume 3 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i2.193

This study aims to investigate the influence of service quality and promotion on customer purchase intention at Alfamart Medokan Sawah, Surabaya City. The research method employed is associative, utilizing a questionnaire administered to 65 respondents using a Likert scale. Data collected were analyzed using SPSS version 21 software, including tests for validity, reliability, multiple regression analysis, t-tests, F-tests, and coefficient of determination. The research findings indicate that service quality (X1) and promotion (X2) significantly and positively influence customer purchase intention (Y) at Alfamart Medokan Sawah. Multiple regression analysis yielded the equation Y = 8.883 + 0.282X1 + 0.323X2, demonstrating that improvements in service quality and effective promotional strategies contribute significantly to increased customer purchase intention. With an R Square contribution of 79.4%, the study suggests that a substantial portion of the variation in customer purchase intention can be explained by variables related to service quality and promotion. Practically, this study can serve as a reference for retail business practitioners in formulating more targeted strategies to enhance competitiveness. Academically, this study contributes to the development of literature on factors influencing customer purchase intention, particularly in the context of modern retail.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Masyarakat di Dinas Sosial Provinsi Jawa Timur Syahbani, Ahmad; Kartika Kusmayati, Nindya; Dhyah Wulansari
Journal Of Accounting and Business Volume 3 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i1.191

The aim of this study is to determine how public satisfaction at the Social Service Office of East Java Province is influenced by service quality. A quantitative strategy involving the investigation of hypotheses related to public satisfaction and service quality is the research technique used. The sample, consisting of 35 respondents, represents the research population, which includes individuals receiving assistance from the Social Service Office of East Java Province. A questionnaire that has been tested for validity and reliability, free from heteroskedasticity, multicollinearity, and normally distributed, is the research tool used. Data were tested using standard linear regression techniques in SPSS 29.0.2.0. The equation Y = 7.669 + 0.765X was obtained using basic linear regression analysis. The research results reveal that high-quality services significantly affect public satisfaction. The determination coefficient of 63.4% indicates that although other factors influence the remaining percentage, service quality impacts public satisfaction. This suggests that the better the service quality, the higher the public satisfaction provided. Therefore, to consistently improve the level of public satisfaction, the Social Service Office of East Java Province must continuously enhance its service quality.

Pengaruh Kualitas Pelayanan dan Promosi Terhadap Minat Beli Pelanggan di Alfamart Medokan Sawah Kota Surabaya Budi Pratama, Enggar; Kartika Kusmayati, Nindya; Wulansari, Dhyah
Journal Of Accounting and Business Volume 3 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i2.193

This study aims to investigate the influence of service quality and promotion on customer purchase intention at Alfamart Medokan Sawah, Surabaya City. The research method employed is associative, utilizing a questionnaire administered to 65 respondents using a Likert scale. Data collected were analyzed using SPSS version 21 software, including tests for validity, reliability, multiple regression analysis, t-tests, F-tests, and coefficient of determination. The research findings indicate that service quality (X1) and promotion (X2) significantly and positively influence customer purchase intention (Y) at Alfamart Medokan Sawah. Multiple regression analysis yielded the equation Y = 8.883 + 0.282X1 + 0.323X2, demonstrating that improvements in service quality and effective promotional strategies contribute significantly to increased customer purchase intention. With an R Square contribution of 79.4%, the study suggests that a substantial portion of the variation in customer purchase intention can be explained by variables related to service quality and promotion. Practically, this study can serve as a reference for retail business practitioners in formulating more targeted strategies to enhance competitiveness. Academically, this study contributes to the development of literature on factors influencing customer purchase intention, particularly in the context of modern retail.

Pengembangan Usaha UMKM Melalui Inovasi Varian Rasa Lumpia Ubi Ungu “Ungu Munchies” Febriani, Dini; Fadhilatur Rohma, Nor; Armysta Putri, Aisyah; Septia Mahardiani, Anisa; Achmad Prastyo, Fidan; Wahjoedi, Tri; Kartika Kusmayati, Nindya
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 11 : Desember (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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The objective of this project is to provide culinary innovation support for purple sweet potato spring rolls to develop the “Ungu Munchies” MSME. This program, which focuses on improving business capabilities through regional culinary innovation, uses descriptive qualitative techniques, through in-depth interviews, direct observation, and documentation. Three flavor variants—chocolate, melted Prochiz cheese, and mozzarella—were created as innovations. Based on consumer trials, the melted Prochiz cheese and chocolate variants were rated best in terms of taste, texture, and aesthetic appeal. Compared to traditional purple sweet potato spring rolls, the flavor innovations have been shown to increase purchase intention and product differentiation while adding value. Product legitimacy is further strengthened by business legality in the form of a Business Identification Number (NIB) and Halal certification. In addition, strategies supporting MSMEs through flavor experimentation, product development, and digital marketing tactics enhance their ability to compete in the contemporary market. This project demonstrates that the development of culinary MSMEs can benefit from product innovation based on local foods.

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