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Journal : Jurnal Pengabdian Masyarakat

PELATIHAN Pemasaran Digital Dasar DALAM UPAYA PERCEPATAN PENGEMBANGAN UMKM di SMK ASGA MANDIRI Ari Usman; Fitri Annisah lubis, Yessi; Dedy Irwan; Liza Fitriana; Yuyun Dwi Lestari; Sarudin; Arief Budiman; Dodi Siregar; Edy Rahman Syahputra; Nur Wulan; Divi Handoko
Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): Desember 2023
Publisher : Unity Academy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70340/japamas.v2i2.91

Abstract

Training for teachers and MSMEs at Asga Mandiri Vocational School with the theme Basic Digital Marketing was carried out to increase teachers' and MSMEs' understanding of basic digital marketing. The methodology used in this service is to present material regarding basic digital marketing. Next, provide a tutorial to the participants and evaluate how they understand the material that has been tutorialized using digital platforms such as Google Business and WhatsApp Business. The evaluation results of this activity show that the training is effective in increasing the understanding of teachers and MSMEs so that it can be used as a medium in the business development process, for promotion and product sales. Basic digital marketing training is very important for teachers and MSMEs because it can improve their ability to carry out marketing activities via digital platforms.
Meningkatkan Pembelajaran Mandiri dengan ArtificiaI Intelligence dalam Era Digitalisasi Pendidikan di SMKN 9 Medan Usman, Ari; Fitri Annisah lubis, Yessi; Lestari, Yuyun Dwi; Sarudin, Sarudin; Budiman, Arief
Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Desember 2024
Publisher : Unity Academy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70340/japamas.v3i2.186

Abstract

Rapid technological developments, AI offers innovative solutions to support the teaching and learning process, allowing students to learn independently and adaptively according to their individual needs. Community service activities utilizing artificial intelligence to improve independent learning have proven their effectiveness in improving the quality of education. Through an interactive approach, participants are invited to understand the basic concepts of AI and its applications in the context of education, such as creating teaching materials, quizzes, and learning evaluations. This activity not only aims to increase knowledge about AI, but also to develop students' skills in using the technology wisely. With this activity, students can be more independent in their learning process and are ready to face challenges in the era of digitalization of education. This activity also provides recommendations for improving infrastructure and ongoing training for students and educators so that the use of AI can be more optimal in the future. The results of this activity show that students at SMKN 9 Medan have known and utilized AI in their learning activities with a high level of satisfaction.