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All Journal JURNAL PENDIDIKAN TAMBUSAI juremi: jurnal riset ekonomi Jurnal Manajemen dan Profesional Jurnal Tadbir Peradaban Jurnal Pengabdian Masyarakat Formosa (JPMF) Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Darmeinis, Darmeinis
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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PENGARUH PENILAIAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN: Survei Pada Marketplace Shopee Hayuni, Okta Ros; Iskandar, Rhoma; Darmeinis, Darmeinis
Jurnal Manajemen dan Profesional Vol. 6 No. 3 (2025): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v6i3.2778

Abstract

The research aims to examine and analyze the influence of product rating and reviews on consumer purchasing decisions on the Shopee marketplace. The population in this study comprises the community residing in the Cilangkap Sub-Disctrict area. The sampling technique used is Non-Probability Sampling. This research adopts an associative quantitative approach. Data collection was carried out by distributing questionnaires, and data analysis to examine the relationship between variables was performed using simple linear regression analysis. The results show that product rating dan reviews have a positive and significant influence on purchasing decisions. This finding is supported by the regression analysis results, which yielded a significance value meeting the statistical criteria. Furthermore, the R-squared value indicates that product rating dan reviews are the main factor explaining the variation in purchasing decisions. It can be concluded that the higher the rating and the more positive the reviews given to a product, the greater the consumers tendency to make a purchase
Co-Authors Ardyaputri, Syafa Kamila Boma Jonaldy Tanjung Budiarti, Rizka Wahyu Didin Syafrudin, Didin Gopur, Gopur Hayuni, Okta Ros Hendra Permadi Iskandar, Rhoma Iwan Asmadi Khairani, Rahma Nurul Kusmiati Kusmiati Milasari, Hesti Okta Nabila Rezqi Prameswari Novena, Theresia Nurhayati, Rizfna Nursa’adah, Nursa’adah Pamungkas, Septian Gilang Permadi, Hendra Prasetyo, Reinaldo Rista, Nadia Ristiyawati, Ristiyawati Saputra, Feri Ragil Siahaan, Leroy Holman Silvia Agustin SINTA, PUTRI Sunandar, Karen Tarigan, Roy Firdaus Johanta Tesmanto, Joni Tika Novita Sari Wulandari, Yayang YENNY YENNY