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All Journal Bioma : Jurnal Biologi Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ekonomi Syariah Pelita Bangsa Al-Ittishol : Jurnal Komunikasi dan Penyiaran Islam Arus Jurnal Sosial dan Humaniora ProBisnis : Jurnal Manajemen Journal Islamic Economics Ad Diwan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pendidikan Sains dan Teknologi Terapan Journal of Ekonomics, Finance, and Management Studies
Abizar
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Journal Islamic Economics Ad Diwan

 1 
STRATEGI PEMASARAN FASHION HIJAB DI ERA GEN Z DALAM PERSEPEKTIF EKONOMI SYARIAH PADA TOKO VEE STORE : HIJAB FASHION MARKETING STRATEGY IN THE GEN Andini, Mira; Abizar; Ulil Albab; Mawardi
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 4 No 2 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v4i2.1221

Abstract

Media sosial adalah komponen utama yang mempengaruhi tren fashion hijab di kalangan generasi Z. Tujuan penelitian ini menganalisis dampak perkembangan media sosial terhadap pemasaran fashion hijab kepada generasi Z dan mengintegrasikan nilai-nilai Islam dalam strategi pemasaran. Penelitian ini menggunakan metode kualitatif deskriptif untuk memahami bagaimana pemasaran fashion hijab di era GenerasiZ. Pengumpulan data dilakukan melalui wawancara semi-terstruktur,di mana peneliti dapat menggali lebih jauh pandangan dan pengalaman subjek terkait dengan topik yang dibahas. Pemilik toko hijab menekankan bahwa nilai-nilai Islam seperti kejujuran,dan kesederhanaan menjadi landasan bisnis mereka. persaingan dalam industri fashion hijab sangat ketat. tantangan utama adalah bagaimana bersaing dengan brand hijab lain yang menawarkan produk serupa dengan harga lebih murah.e-commerce dan teknologi digital membuka peluang besar bagi bisnis mereka. Pemasaran fashion hijab di era Gen Z mengalami perkembangan yang pesat seiring dengan meningkatnya minat masyarakat terhadap gaya hidup Islami yang modern. Dalam perspektif Islam,fashion hijab bukan hanya sekedar trend mode, tetapi juga manifestasi dari identitas religius yang mencerminkan kepatuhan terhadap syariat.
Strategi Pemberdayaan Ekonomi Protektif Di Pondok Modern Darussalam Gontor Putri Kampus 8 Lampung: Protective Economic Empowerment Strategy at Darussalam Gontor Putri Modern Islamic Boarding School, Campus 8, Lampung Zaim, Zaimatu Aisyaturrohma; Abizar; Ulil Albab
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 5 No 1 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v5i1.1645

Abstract

This study aims to provide an in-depth analysis of the protective economic empowerment strategy implemented at Pondok Modern Darussalam Gontor Putri Campus 8. The concept of protective economic empowerment does not merely focus on improving the economic welfare of female students (santriwati), teachers, and the surrounding community, but also functions as a safeguard to preserve the religious values and cultural traditions that are deeply rooted in the pesantren environment. Using a descriptive qualitative approach, this research gathers information through observation, interviews, and documentation of various ongoing economic programs. The main areas of focus include the development of pesantren cooperatives, the establishment of diverse micro-enterprise units, and the implementation of entrepreneurship training programs based on Islamic principles that aim to foster Islamic entrepreneurial character among students. The strategies are designed to encourage economic independence without compromising the religiosity that forms the core identity of the pesantren. The findings reveal that the implementation of protective economic empowerment strategies has significantly enhanced the pesantren’s capacity to build a sustainable and independent economic ecosystem. All economic activities are managed in accordance with sharia principles, such as interest-free financial management, the application of Islamic business ethics, transparency, and fairness in transactions. This approach not only strengthens the pesantren’s economic self-reliance but also serves as a practical example of integrating Islamic values with modern economic management. The results of this study indicate that protective economic empowerment can serve as a strategic model for pesantren-based economic development in Indonesia. Furthermore, this model may provide a valuable reference for building a sustainable, independent, and Islamic value-oriented economic system.
Co-Authors Agustin, Ela Andini, Mira Choiriyati, Sri Dyah Rachmawati Sugiyanto Dyah Rachmawati Sugiyanto Elza Safitri Febriansyah, Rezki Mawardi Muhammad Fillah Murniati Simanjuntak Mutia Farina Nina Ramadhani Wulandari Rahayu, Riska Aditiya Ruslaini, Ruslaini Saputra, Sendi Oka Siska Nerita Supriyatin Tri Wahyuni Ulil Albab Ulil Albab Wibisono, Bagus Tito Yuli Maryanis Zaim, Zaimatu Aisyaturrohma Zikra