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Harsono Teguh Santoso
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Gaya Kepemimpinan Berdasarkan Kepribadian Dan Lingkungan Kerja Terhadap Kinerja Karyawan Di PT Al Andalus Nusantara Travel Surabaya Rahma Indah Yunita; Ahmad Daengs GS; Harsono Teguh Santoso; Rina Dewi; Retno Susanti
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 1 (2023): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i1.1604

Abstract

This study aims to determine the effect of leadership style and work environment on performance for marketing employees at PT. AL Andalus Nusantara Travel Surabaya. Where two independent variables and one dependent variable are proposed, namely the work environment and work stress act as independent variables and employee performance acts as the dependent variable. This research was conducted using a survey method of marketing employees at travel service companies and analyzed by regression. The first stage tested the validity and reliability of questions for each variable. The second stage, regressing the leadership style and work environment variables on employee performance. The results showed that the leadership style variable had a significant negative effect on employee performance and was rejected. As well as the work environment variable has a significant positive effect on employee performance is rejected. However, a work environment that is at a low to medium level will create good employee performance and will make employees worse if the time period is very long and excessive.
Pengaruh Pemberian Pelatihan Dan Motivasi Terhadap Kinerja Karyawan Bagian Produksi di PT. Surabaya Mekabox Paper Mill, Gresik Widji Nurhayati; Harsono Teguh Santoso; Achmad Daengs GS; Sugiharto Sugiharto; Bambang Karnain
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 1 (2025): April-September: JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i1.4088

Abstract

According to Maslow (in Greenberg and Baron, 1997:145), defines that every human being has many biological needs (Phsycological needs), safety needs (safety needs), social needs (social needs), esteem needs (esteem needs), and self-actualization needs. With these work needs, employees also have both material and non-material needs, for example the need for clothing, food, shelter, the need to feel accepted by others where they live and work, the need to live to be able to achieve, the need for security while working, and a feeling of security concerning their future, and many other needs that can be obtained from the place where they work. With the many human needs as employees who work in a company, according to Widyarto Adi PS (Human Resource Management article number 107/ September - October 1996) Companies must be proactive and responsible in responding to all changes that occur and how to overcome the impact of changes that occur on the HR management function. The change in the role of HR is caused by the pressure caused by developments that occur everywhere, in the social, economic, cultural, technological, environmental, and other fields. In this economic recession, all companies are competing fiercely to survive and even then they need help from the employees who work in them. Along with that, technological progress is increasingly rapid and unpredictable, so that it requires everyone involved in the company to be able to continue to follow these developments by learning new things so as not to be left behind. Therefore, the company must help employees to realize this by providing appropriate training.
Pengaruh Brand Image terhadap Loyalitas Pelanggan terhadap Keputusan Pembelian Spring Automotif Zainul Arifudin; Sugiharto Sugiharto; Harsono Teguh Santoso; Bambang Karnain; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5334

Abstract

This study aims to determine the relationship between brand, quality, and price on customer loyalty. This study assesses the influence of brand variables (X1), quality (X2), and price (X3) on customer loyalty (Y). Data were collected through a questionnaire method with a quantitative approach. The research sample consisted of several respondents, namely product users, the general public who are familiar with the product, and employees of PT. Indospring, Tbk. Data collection was carried out to obtain relevant information regarding perceptions and attitudes towards brand, quality, price, and customer loyalty. Validity and reliability tests were conducted to ensure the accuracy and consistency of the data used in this study. As the main analysis, the multiple linear regression method was used to test the relationship between the independent variables (brand, quality, and price) with the dependent variable (customer loyalty). The SPSS program was used to perform statistical calculations and test the proposed hypotheses. The results of this study are expected to provide deeper insight into the factors that influence customer loyalty in the context of manufacturing companies, as well as provide recommendations for companies to improve marketing strategies and retain loyal customers.
Pengaruh Strategi Co-Branding Terhadap Keputusan Pembelian Produk Kosmetik Emina di Kota Surabaya Mutiara Fadhillah; Sugiharto Sugiharto; Bambang Karnain; Harsono Teguh Santoso; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5336

Abstract

After the Covid-19 pandemic, global challenges such as rising living costs, political uncertainty, energy crises, and extreme climate change have significantly affected various industries, including the beauty sector in Indonesia. In this competitive landscape, Emina Cosmetics seeks to maintain its relevance by adopting innovative management strategies, particularly through co-branding collaborations with well-known brands like Chatime. This study aims to analyze the influence of co-branding on consumer purchasing decisions. Data were obtained from 97 respondents using a purposive sampling technique. The analysis employed the Partial Least Square (PLS) method to examine the structural relationship between variables. The findings indicate that co-branding initiatives play a significant role in shaping consumer perceptions, enhancing brand attractiveness, and influencing purchasing decisions. These results highlight the strategic importance of co-branding as a marketing approach for companies in highly competitive markets, especially within the beauty industry.
Pengaruh Budaya Organisasi dan Gaya Kepemimpinan terhadap Kinerja Karyawan pada Toko Sinar Welisa Jaya Citraland Surabaya Ahen Nikolas Banoet; Bambang Karnain; Harsono Teguh Santoso; Achmad Daengs G.S; Rina Dewi
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5339

Abstract

This study aims to determine the influence of organizational culture and leadership style on employee performance at Sinar Welisa Jaya Store. The research method used is a quantitative method. The data processed are the results of a questionnaire with a population of 60 and a sample of 37.5 respondents. The data analysis technique used is the classical assumption test consisting of normality test, multicollinearity test, heteroscedasticity test and multiple linear regression analysis, as well as hypothesis testing namely the coefficient of determination, f test, t test. The results of the study, based on the test results, indicate that organizational culture and leadership style have a significant influence on employee performance at the Sinar Welisa Jaya Citraland Surabaya store. This is evidenced by the coefficient of determination, which shows a correlation between employee performance and all independent variables (organizational culture and leadership style) of 0.589, or 59.8%. This means that 59.8% of the variation or change in employee performance is jointly influenced by organizational culture and leadership style, while the remaining 40.2% of the variation or change in employee performance is caused by other variables not included in this study.
Co-Authors Achmad Daengs G.S Ahen Nikolas Banoet Ahmad Daengs GS Aridha Prasetya Bambang Karnain Dani Feki Kris Koro DEWI ANGGRAINI GS , Achmad Daengs Intan Febria Nita Mayang Puspita Amara Morina Irma H.P Muhammad Muflih Sulaiman Mutiara Fadhillah Okky Novianto Rahma Indah Yunita Retno Susanti Rina Dewi Siti Nurul Hidayah Sugiharto Sugiharto Tiara Ratnaningrum Vicky Ardiansyah Widji Nurhayati Zainul Arifudin