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All Journal Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi J-MAS (Jurnal Manajemen dan Sains) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian UNDIKMA Jurnal Abdimas Ilmiah Citra Bakti (JAICB) JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Asian Journal of Management Analytics International Journal of Business and Applied Economics (IJBAE) Jurnal Terapan Ekonomi dan Bisnis (JTEB) IIJSE
Arofah, Rifka Utami
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Penguatan Literasi Digital dan Branding Penulis Perempuan melalui Pendampingan Pemasaran Konten Berbasis 5A Arofah, Rifka Utami; Hidayati, Noor Kholifah; Mintarti, Mintarti; Rahma, Zaida Aqiela; Nida, Abidah Fahimatun
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.19169

Abstract

This community service program aims to enhance digital literacy and branding skills among female writers through a 5A content marketing–based approach for members of Nasyiatul ’Aisyiyah in Banyumas Regency. The program was implemented using demonstration and discussion methods, with data collected through questionnaires and analyzed using the Wilcoxon test. The results indicate a positive improvement in participants’ digital marketing literacy, with a 75% increase reflected in higher post-test scores compared to pre-test scores. The findings also suggest a shift in participants’ perspectives regarding the role of writers in the digital era, which extends beyond text production to include personal branding development and community engagement through social media platforms such as Instagram and TikTok. These outcomes highlight the importance of integrating content marketing strategies into digital literacy programs for writers.
Analysis of the Mediating Role of OCB in the Relationship Between LOC, Self-Efficacy, and Organizational Justice on Employee Performance Nursanti, Tia; Darmawan, Akhmad; Arofah, Rifka Utami; Suyoto, Suyoto; Haryanto, Totok
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9482

Abstract

This study aims to analyze the effect of LOC, self-efficacy, and organizational justice on employee performance with OCB as a mediating variable among employees in the cutting department of PT. Hyup Sung Indonesia. This study uses quantitative research with saturated sampling or census method. The population consists of 132 employees in the cutting department. Data were collected using direct questionnaires. Data analysis used SEM-PLS. The results show that LOC does not significantly affect employee performance, but has a positive and significant effect on OCB. Self-efficacy and organizational justice positively and significantly affect employee performance and OCB. OCB positively and significantly affects employee performance and mediates the effects of self-efficacy and organizational justice on employee performance, but does not mediate the effects of LOC. The analysis results show that organizational justice is the most influential variable in improving employee performance, both directly and through the mediating role of OCB. This study contributes to strengthening human resource studies through the role of OCB in improving performance. The findings of this study also provide guidelines for organizations in improving fairness practices to encourage positive work behavior.
Co-Authors Adlina, Rediarta Nisa Akhmad Darmawan Alfalisyado Alfalisyado, Alfalisyado Arwani, Alfin Bagis, Fatmah Defi Nurul Hayati Dwi Winarni Erny Rachmawati Haryanto, Totok Havidz Cahya Pratama Hermin Endratno Herni Justiana Astuti Hidayati, Farisa Nabila Hidayati, Noor Kholifah Mintarti Mintarti, Mintarti Naelati Tubastuvi Nida, Abidah Fahimatun Nursanti, Tia Rahma, Zaida Aqiela Ramadhan, Sukmadianto Tri Ramdhani, Muhamad Luthfi Restu Frida Utami Said Akmala Sa’roni, Imam Arief Suyoto Suyoto Titan Erillia Widyaningtyas, Dian Zamakhsyari, Luthfi