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All Journal Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi J-MAS (Jurnal Manajemen dan Sains) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian UNDIKMA Jurnal Abdimas Ilmiah Citra Bakti (JAICB) JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Asian Journal of Management Analytics International Journal of Business and Applied Economics (IJBAE) Jurnal Terapan Ekonomi dan Bisnis (JTEB)
Arofah, Rifka Utami
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Penguatan Literasi Digital dan Branding Penulis Perempuan melalui Pendampingan Pemasaran Konten Berbasis 5A Arofah, Rifka Utami; Hidayati, Noor Kholifah; Mintarti, Mintarti; Rahma, Zaida Aqiela; Nida, Abidah Fahimatun
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.19169

Abstract

This community service program aims to enhance digital literacy and branding skills among female writers through a 5A content marketing–based approach for members of Nasyiatul ’Aisyiyah in Banyumas Regency. The program was implemented using demonstration and discussion methods, with data collected through questionnaires and analyzed using the Wilcoxon test. The results indicate a positive improvement in participants’ digital marketing literacy, with a 75% increase reflected in higher post-test scores compared to pre-test scores. The findings also suggest a shift in participants’ perspectives regarding the role of writers in the digital era, which extends beyond text production to include personal branding development and community engagement through social media platforms such as Instagram and TikTok. These outcomes highlight the importance of integrating content marketing strategies into digital literacy programs for writers.
Co-Authors Adlina, Rediarta Nisa Alfalisyado Alfalisyado, Alfalisyado Arwani, Alfin Bagis, Fatmah Defi Nurul Hayati Dwi Winarni Erny Rachmawati Havidz Cahya Pratama Hermin Endratno Herni Justiana Astuti Hidayati, Farisa Nabila Hidayati, Noor Kholifah Mintarti Mintarti, Mintarti Naelati Tubastuvi Nida, Abidah Fahimatun Rahma, Zaida Aqiela Ramadhan, Sukmadianto Tri Ramdhani, Muhamad Luthfi Restu Frida Utami Said Akmala Sa’roni, Imam Arief Titan Erillia Widyaningtyas, Dian Zamakhsyari, Luthfi