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Inovasi Pemasaran Dalam Mendorong Pertumbuhan Usaha Mikro Di Desa Sentol Pamekasan Syaiful Syaiful; Fredy Yunanto; Mohammad Rudiyanto; Sholeh Rachmatullah; Ria Kasanova
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 3 No. 1 (2024): Sejahtera : Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/sejahtera.v3i1.1741

Abstract

The "Marketing Innovation in Encouraging Micro Business Growth in Sentol Pamekasan Village" Community Service Program (PKM) aims to increase the competitiveness and economic well-being of microbusinesses in rural Indonesia. Microenterprises hold significant value in both local and national economies. In an era of dynamic economic expansion and continuous social transformation, the growth and progress of microenterprises are of the utmost importance. The potential for micro businesses in Desa Sentol, Pamekasan, is substantial; nonetheless, proprietors of such enterprises encounter several obstacles, such as restricted market entry, intensifying competition, and a dearth of comprehension about efficacious marketing tactics. PKM places emphasis on marketing innovation as a potential resolution to this issue. The outcomes of this PKM initiative demonstrate a substantial positive influence. A 20 to 30 percent increase in the income and profitability of microenterprises contributes to enhanced economic well-being for microbusiness proprietors and the Desa Sentol community at large. Moreover, new marketing methods expand market penetration, hence generating more prospects for business expansion. Additionally, the results indicate that proprietors of microbusinesses in Desa Sentol have assimilated sustainable practices and a commitment to innovative marketing strategies. The significance of strengthening collaboration between microbusiness proprietors, local governments, and other pertinent stakeholders, as well as continuing to utilize marketing innovations, is illuminated by these findings. Ongoing support is provided through advanced training and technical mentoring. Future recommendations encompass the implementation of advanced training initiatives, continuous mentorship programs, enhanced cooperation channels, and the expansion of the range of products and services offered. By fostering ongoing assistance and expanding inventive capacity, Desa Sentol possesses substantial potential to emerge as a paradigm of achievement in the rural micro-enterprise sector of Indonesia. Additionally, this PKM program may serve as a model for other places confronting comparable obstacles.
Implementasi Program Edukasi Hukum sebagai Langkah Preventif Penyalahgunaan Narkoba di MI Miftahul Ulum, Desa Pulau Mandangin, Kabupaten Sampang Syaiful Anam; Achmad Taufik; Syaiful Syaiful; Ria Kasanova; Fredy Yunanto; Mohammad Rudiyanto
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 1 No. 4 (2024): Desember : Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v1i4.969

Abstract

Drug abuse is a significant public health issue in Indonesia, especially in rural areas such as Mandangin Island Village, Sampang Regency. This study aims to evaluate the implementation of a legal education program as a preventive measure for drug abuse at MI Miftahul Ulum. The six-month program involved lectures, interactive discussions, and legal case simulations. The research methodology included data collection through questionnaires, interviews, and observations to assess improvements in students' knowledge and attitudes towards drugs. The results showed that there was a significant increase in students' knowledge regarding the legal aspects of drug abuse, with the average score increasing by 30% after attending the program. Participant responses showed high enthusiasm and a better understanding of the legal consequences. However, challenges such as limited time and resources need to be addressed to improve the effectiveness of the program. Recommendations for improvement include expanding time and resource allocation and integrating the program with other prevention efforts. The program is expected to serve as a model for the implementation of legal education in other educational settings to increase drug awareness and prevention more broadly.
Penguatan Kesadaran Hak dan Kewajiban melalui Program Edukasi di Lapas Narkotika Kelas IIA Pamekasan Achmad Taufik; Abdul Bari; Fredy Yunanto; Hasbullah Hasbullah; Rini Aristin; Muhammad Darrin Zuhri
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 1 No. 4 (2024): Desember : Pemberdayaan Masyarakat: Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v1i4.970

Abstract

The educational program “Strengthening Awareness of Rights and Obligations through an Educational Program at Class IIA Pamekasan Narcotics Prison” aims to improve the understanding of prisoners regarding their rights and obligations in the context of prison guidance. Implemented at Class IIA Pamekasan Narcotics Prison, the program integrates a participatory-based educational approach with materials covering basic rights, legal protection, and responsibilities as prisoners. Methods used include lectures, group discussions, and case simulations, with evaluation conducted through surveys and interviews. The results of the program showed a significant increase in prisoners' awareness of their rights and obligations, as well as positive changes in behavior and participation in prison activities. Challenges encountered include limited resources and initial resistance from some participants. However, the success of this program shows great potential for improving the quality of rehabilitation in prisons. Recommendations for similar programs include improved educational materials and adaptation for other prisons to expand the positive impact. This program makes an important contribution to the development of more effective and humane coaching practices in prison settings.
Peran Media Sosial Dalam Pembentukan Opini Mahasiswa Fkip Universitas Madura: Analisis Interaksi Di Era Digital Evha Nazalatus Sa'adiyah Sy; Fredy Yunanto; Ria Kasanova
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5037

Abstract

Penelitian ini mengeksplorasi peran media sosial dalam pembentukan opini di kalangan mahasiswa FKIP Universitas Madura dengan menggunakan pendekatan kualitatif deskriptif. Desain penelitian ini dipilih untuk memahami secara mendalam pandangan dan pengalaman mahasiswa terhadap media sosial serta pengaruhnya terhadap opini mereka. Data dikumpulkan melalui wawancara semi-terstruktur dan analisis konten media sosial, dengan fokus pada interaksi mahasiswa di platform seperti Facebook, Instagram, dan Twitter. Temuan menunjukkan bahwa media sosial berfungsi sebagai arena penting untuk pembentukan opini, di mana mahasiswa terlibat dalam diskusi dan pertukaran informasi yang mempengaruhi pandangan mereka. Interaksi di media sosial, termasuk partisipasi dalam diskusi dan respons terhadap konten, terbukti memperkuat atau mengubah opini mahasiswa. Penelitian ini juga mengidentifikasi bagaimana konteks digital berbeda dari media tradisional dalam mempengaruhi opini publik. Implikasi dari penelitian ini menunjukkan pentingnya pemahaman yang lebih baik tentang dinamika media sosial dalam konteks pendidikan dan pengembangan kebijakan. Keterbatasan penelitian termasuk keterbatasan sampel dan metodologi yang mungkin tidak mencakup semua aspek penggunaan media sosial. Penelitian selanjutnya disarankan untuk mengeksplorasi variasi dalam platform media sosial dan dampaknya terhadap berbagai kelompok demografis.