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IMPLEMENTATION OF E-SERVICE QUALITY METHOD AND IMPORTANCE PERFORMANCE ANALYSIS (IPA) FOR SERVICE QUALITY ANALYSIS ON WATTPAD APPLICATION Arta Novrida Lumban Raja; Rio Guntur Utomo
JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Vol 10, No 1 (2025)
Publisher : STKIP PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/jipi.v10i1.5945

Abstract

Everyday life now requires mobile applications. One popular application is Wattpad, an online platform that allows users to read, write, and share stories for free, though some are also paid. With millions of users worldwide, Wattpad has become a trendy place for writers and readers to interact and enjoy literary works. However, with the rapid growth of Wattpad users, application managers need to ensure the quality of service they provide to users. This research involved 402 respondents who are active users of the Wattpad application. Given the importance of service quality in maintaining Wattpad's competitiveness in a competitive market and enhancing the user experience, this study applies the Importance of Performance Analysis (IPA) and E-Service Quality methods. Site Organization, Responsiveness, Reliability, User Friendliness, Personal Needs, and Efficiency are the six variables used to measure user perceptions. After data was collected through the distribution of questionnaires to Wattpad users, the data was analyzed using SPSS. The analysis results show that the level of user satisfaction with the services offered by the Wattpad application reaches 85%
Co-Authors Ach Disya Milcky Adhitya Cahyadi Ahmad Dzaky Ar Razi Al Makky, Muhammad Alifya Chairunnisa Korosa Andhika Akbar Andika, Ryan Austin Arka Hamzah Septana Arta Novrida Lumban Raja Aryo Bhagaskoro AS, Andi Annisa Shalsa Hardiyanti Bawono, Marastika Wicaksono Aji Benjamin Caessar Hasudungan Situmea Cecep Nurul Alam Cecep Nurul Alam, Cecep Nurul Cintya Risquna Risquna Dana Sulistyo Kusumo Dawam Dwi Jatmiko Suwawi Devana Setyawati Dimas Prakoso Dita Oktaria Ditya Ilmi Rizqi Ditya Ilmi Rizqi Early Aziza Aulya Iskandar Fahmi Candra Permana Fahmi Septiano Shesta Fahreza Ananda Farisya Setiadi Febrianti, Amalia Rizki Ferdi Feriandi Gamma Kosala Gary Wills, Gary Hidayatus Sholikhin Hilal Hudan Nuha Hita Pradipta Heroestyo Iqbal Jamiarsad Isa Mulia Insan Ismail, Hazim Itsna Siha Arzaqi Adma Nasruddin Jandika Triindra Burhan Jonathan Arya Wibowo Kailla, Kimberly Kania Ayu Natya L akshita Anpaduesta Ajid Kirani, Zahra Anadya Kobthong Ladkoom Kusuma Adi Achmad M Alvie Helmuzar Maisyadiva, Rafli Martin Halomoan Tamba Maylawati, Dian Sa'adillah Meilani Kesuma Nababan Moch Rizky Gumelar Erlandya Mochammad Nabiel Adiputra Moh. Rassel Pramadansyah Mohammad Mirza Qusyairi Mohammad Rizqi Akmaludin Assifa Muhamad Agus Triawan Muhamad Irsan Muhammad Al Makky Muhammad Alfin Arroyan Muhammad Faris Fathoni Muhammad Rifqi Fauzani Muhammad Rizki Illahi Muhammad Rizqi Fadhilah Muhammad Zahwan Latif Muhammad Zahwan Latif Muharman Lubis Nadya Putri Nafisa, Falea Amira Naufal, M Farid Niken Dwi Wahyu Cahyani Niken Dwi Wahyu Cahyani Nikita Maulidya Edison Novi Maria Natalia Novian Anggis Suwastika Novian Anggis Suwastika Novian Suwastika Nuha, Hilal H Nurra Aulia Saffana Panji Dirgantara, Deni Parman Sukarno Pattiradjawane, Antonio Bennarivo Putra, Rafli Qori Qonita Qusyairi, Mohammad Mirza Radiana De Salma Raditya Wicaksono Prihatnoko Wicaksono Prihatnoko Rafael Sebastian Rafi Rahardika Sugiharto Rahmat Yasirandi Rajagukguk, Vikka Dwi Nauli Haro Rakha Satria Pratama Ramanti Dharayani Rezky Maulana Ridha Muldina Negara Rifqi Syafiq Hibatul Aziz Rivaldo Rizky Junior Satria Mandala Sisilia Sylviani Sri Rezeki Stelamaris, Bonefasia Salvatore Sutiyo Tasya, Muhammad Azel Walters, Robert Wiguna, Muhamad Rantau Gangga Yandi Putra Pangestu Yasriandi, Rahmat Yobel Alvino Kastanja Yogi Anggun Saloko Yudhistira Nugraha Yusep Rosmansyah Zahri, Alfitranta Armikha Zelmi Muhammad Adjel Zihan Kalila Gusnan Zihni Nawfal Gusti Fadhillah