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All Journal Jurnal Bisnis Tani Jurnal Ilmiah Manajemen Kesatuan Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis International Journal of Eco-Innovation in Science and Engineering (IJEISE) Jurnal Ilmiah SOSIO AGRIBIS Jurnal Ilmiah Manajemen Agribisnis
Hariputra, Akbar
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Journal : Jurnal Ilmiah SOSIO AGRIBIS

 1 
PENGARUH PERILAKU KONSUMEN DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KOPI KELILING DI JAWA TIMUR (The Influence of Consumer Behavior and Marketing Mix on The Purchase Decisions of Mobile Coffee Consumers in East Java) Maulida, Dwi Laila; Leilasariyanti, Yennyka; Hariputra, Akbar; Ramadhani, Mirza
Jurnal Ilmiah Sosio Agribis Vol 25, No 1 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25120254456

Abstract

Surabaya is one of the metropolitan cities with a highly active population, including both workers and students. Most of them enjoy coffee and embrace the growing coffee-drinking culture. However, due to their busy schedules, they prefer coffee that is convenient and can be taken on the go. This opportunity has led to the emergence of mobile coffee cart vendors scattered around main roads, especially near university campuses. The trend of mobile coffee is popular among young people due to its affordable price and decent taste. However, product development strategies are needed to ensure the sustainability and growth of current mobile coffee businesses. The purpose of this study is to analyze the influence of consumer behavior and marketing mix on consumers' purchasing decisions of mobile coffee in order to design effective and efficient strategies. The research method used is a quantitative approach utilizing SEM-PLS and IPA analyses. The results indicate that psychological factors and the marketing mix simultaneously and partially have a significant influence on purchasing decisions for mobile coffee in Surabaya. Meanwhile, the IPA analysis shows that the product variety indicator falls into quadrant 4, meaning that this indicator needs to be evaluated.Keywords: Mobile Coffee, Consumer Behavior, Marketing Mix, SEM-PLS. 
KINERJA BADAN USAHA MILIK DESA (BUMDes) MANUNGGAL SEJAHTERA BERDASARKAN PENDEKATAN BALANCED SCORECARD DI KABUPATEN MAGETAN (Performance of Village-Owned Enterprise (BUMDes) Manunggal Sejahtera Based on The Balanced Scorecard Approach in Magetan Regency) Sari, Putri Nurmalita; Hariputra, Akbar
Jurnal Ilmiah Sosio Agribis Vol 25, No 1 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25120254490

Abstract

BUMDes Manunggal Sejahtera in Mojorejo Village, Magetan Regency, was evaluated for its performance using the Balanced Scorecard approach. This descriptive quantitative-qualitative study involved 65 randomly selected BUMDes members and 15 management tools. Data analysis used IBM SPSS Statistics 25 for validity and reliability testing, and a multi-attribute model to calculate performance scores based on four perspectives: Financial (measured via NPM, ROA, ROE), Customer, Internal Business Process, and Learning & Growth. The results showed the BUMDes' overall performance was "good and satisfactory." The Learning & Growth perspective achieved the highest score (45.84), indicating success in human resource capacity development and organizational innovation. The Customer and Internal Business Process perspectives recorded medium scores, reflecting positive community response and operational efficiency. The Financial perspective ranked lowest, indicating challenges in increasing profitability (NPM), asset utilization (ROA), and equity capital (ROE). These findings underscore the need for specific strategies to strengthen the financial aspect while maintaining excellence in human resource development. Recommendations include optimizing asset management and developing more effective investment policies. Keywords: BUMDes, Performance, Balanced Scorecard, Multi-attribute Model.
Co-Authors Asri, Dian Dwi Laila Maulida Lainatussifa Manihuruk, Ekamonika Prasmita Dian Wijayati Qalsum, Ummy Rachmadhan, Aditya Arief Ramadhani, Mirza Sari, Putri Nurmalita Sastryawanto, Hary Siswati, Endang Wanto, Hary Widayanti, Annisa Vira Yennyka Leilasariyanti