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All Journal Jurnal Ecoment Global: Kajian Bisnis dan Manajemen ORGANIZE: Journal of Economics, Management and Finance Kultura: Jurnal Ilmu Sosial dan Humaniora Demagogi: Journal of Social Sciences, Economics and Education INTERDISIPLIN: Journal of Qualitative and Quantitative Research Interkoneksi: Journal of Computer Science and Digital Business
Ahmad Nuh
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Interkoneksi: Journal of Computer Science and Digital Business

 1 
The Influence Of Price Perception And Brand Image On Repurchase Intention Among Street Vendors Ahmad Saputra; Muhammad Bintang; Ahmad Nuh
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.14

Abstract

This study focuses on analyzing the effect of price perception and brand image on street vendors' repurchase intentions. In this study, street vendors are considered as subjects who play an important role in influencing consumer repurchase decisions for a product. The results showed that price perception has no significant effect on repurchase intention, but brand image has a positive and significant effect on repurchase intention. This means that street vendors who have a good brand image and are seen as a trustworthy brand can increase consumer repurchase intentions. Therefore, this study provides a strategy to increase consumer repurchase intentions by developing a positive and meaningful brand image.
The Influence Loyalty on Repurchase Interest In Online Shopping At Shopee Alya cahyani; Rima Hafidz Ramadhani; Rizaludin; Ahmad Nuh
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 1 (2024): June
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i1.16

Abstract

Online shopping presents a different environment, atmosphere and experience compared to offline shopping because of the convenience provided when transacting at any location via the internet from a web browser or mobile application etc. This study aims to understand the influence of corporate responsibility, consumer trust, and consumer loyalty on repurchase interest in shopping applications in the digital era. This research involved 138 respondents who were active users of online shopping applications on the application (shoppee). The method used is quantitative using an online survey with a questionnaire designed to measure respondents' perceptions of corporate responsibility, consumer trust, consumer loyalty and repurchase interest. The collected data is then analyzed using appropriate statistical techniques to determine the relationship between these variables. The research method used is quantitative by means of an online survey, with an instrument in the form of a questionnaire that has been specifically designed to measure research variables. This questionnaire includes items designed to measure respondents' perceptions of corporate responsibility, consumer trust, consumer loyalty and repurchase intention. The data analysis carried out shows that responsibility, consumer trust and consumer loyalty have a positive effect on repurchase interest in the Shoppee application. These results indicate that shoppee applications that demonstrate high responsibility, build strong trust with their consumers, and are able to maintain consumer loyalty, tend to have consumers with higher repurchase interest. The results of this research provide important insights for shoppee applications operating in the digital era. By understanding the factors that influence repurchase interest, online shopping applications, namely shops, can design and implement more effective strategies to increase customer retention and long-term profitability.
People’s Purchase Intention Toward Electric Cars M Yosi Ramadan; M Rafi Mudzakky; Ahmad Nuh
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.18

Abstract

The aim of this research is to determine the influence of the variables trust, environmental knowledge, gender, perceived behavioral control, and subjective norms on the intention to purchase electric vehicles. This study shows that trust has a significant positive influence on purchase intentions, and people who have high trust in electric vehicle brands are more likely to buy electric vehicles. Environmental knowledge also has a positive impact on purchase intentions, because people who have high environmental knowledge are more likely to buy environmentally friendly electric vehicles. Gender does not have a significant effect on purchase intention, but perceived behavioral control and subjective norms have a significant positive effect on purchase intention. The findings of this research indicate that marketing strategies that consider trust, environmental knowledge, and subjective norms can increase electric vehicle purchase intentions. This research will contribute to the development of more effective marketing strategies for electric vehicle brands.
The influence of Hotel Image on Satisfaction Customer at Penginapan Oyo Muhammad Jahid Lilhaq; Ahmad Nuh; Achmad Tifazza Alfarizi
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.20

Abstract

This research aims to investigate the influence of the hotel image on satisfaction customer at penginapan oyo accommodation. This research uses a quantitative approach using a questionnaire distributed to visitors staying at various Oyo accommodations. The research sample consisted of 105 respondents selected randomly. Data analysis was carried out using a simple linear regression technique to test the relationship between hotel image variables and customer satisfaction. The research results show that hotel image has a significant influence on customer satisfaction at Oyo accommodation. Hotel image variables, such as cleanliness, service quality, available facilities, and comfort, positively contribute to customer satisfaction. These findings highlight the importance of hotel management paying attention to and improving their image in an effort to increase customer satisfaction. The practical implication of this research is that Oyo accommodation can strengthen their image through investing in aspects identified as important for customer satisfaction, thereby increasing their customer loyalty and satisfaction. This research provides a better understanding of the factors that influence customer satisfaction in the hospitality industry, particularly at Oyo Inns, and provides guidance for practitioners to improve the quality of their services and customer experience
The Influence of Product Knowledge and Brand Awareness on Purchase Intentions on the Lazada E-Commerce Platform Ahmad farishin Ikhwan; Ahmad Nuh
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.21

Abstract

This research aims to examine the influence of product knowledge and brand awareness on purchase intentions on the Lazada e-commerce platform. Using a quantitative approach, the sample consisted of 400 Lazada consumers who were randomly selected, and data was collected through an online questionnaire covering demographics, product knowledge, brand awareness, purchase intentions, and social influence. Analysis using Structural Equation Models (SEM) shows that product knowledge and brand awareness have a positive and significant influence on purchase intentions. In addition, this research also found that social influence acts as a mediator in the relationship between product knowledge and brand awareness and purchase intention. The results of this research emphasize the importance of product knowledge and brand awareness in increasing customer purchase intentions on the Lazada e-commerce platform, as well as providing important implications for marketers in increasing customer engagement and loyalty in the ever-growing digital market.
Co-Authors Aang Gunaepi Achmad Tifazza Alfarizi Ahmad Farishin Ikhwan Ahmad Nuh Ahmad Saputra Alamsyah, Sal Sabila Alya cahyani Anggriani, Heni Dhea Erfiyani Fatimatuzzahra Hilya zulva Huslan Husada M Rafi Mudzakky M Yosi Ramadan Muhammad Bintang Muhammad Faiz Zidan Muhammad Jahid Lilhaq Mutmainah Arsyad Naning Zuliarti Nurvie Fuady Rima Hafidz Ramadhani Rizaludin Rizki Parabi Romadhon Syahnur Aida Alifia Syifa Hanif Fauziah Yusila, Anggina