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All Journal International Journal of Science and Applied Science: Conference Series Jurnal ASPIKOM Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Mantik Communication Avant Garde Jurnal Ilmu Komunikasi AKRAB International Journal of Visual and Performing Arts MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Jurnal Riset Pendidikan dan Pengajaran (JRPP) Journal of Educational Management Research Journal of Mandalika Literature Jurnal Indonesia : Manajemen Informatika dan Komunikasi J-CEKI Jurnal Pendidikan dan Sosial Humaniora
Jati, Rocky Prasetyo
Universitas Budi Luhur
Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Veterinary Other

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PRODUCTION OF "PODCAST KOMUNIKASI": AS AN ALTERNATIVE MEDIUM FOR LEARNING IN COMMUNICATION SCIENCE Kutanto, Haronas; Jati, Rocky Prasetyo
JURNAL RISET PENDIDIKAN DAN PENGAJARAN Vol. 3 No. 1 (2024): JANUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jrpp.v3i1.587

Abstract

This article is about the process and development of an audio podcast series titled "Podcast Komunikasi", driven by the recognition of communication science's pivotal role in contemporary society. Traditional educational media often struggle to effectively engage learners in this dynamic field, prompting the exploration of podcasting as an innovative learning medium. The primary objective is to bridge the gap between academic research and practical application, offering valuable insights into communication theory, practice, and trends for students and professionals. The "Podcast Komunikasi" aims to harness the popularity and accessibility of podcasts as a unique platform for communication science education. The content will be meticulously researched through a multidisciplinary approach that combines communication science expertise with podcast production skills to identify key topics and themes within the field. This ensures that the episodes are informative, relevant, and engaging. A collaborative team comprising communication experts, podcast producers, and audio engineers will work cohesively to script, record, and edit each episode, guaranteeing high-quality production and effective delivery of the subject matter. The podcast's accessibility will be enhanced by incorporating storytelling techniques and expert interviews, making it appealing to a diverse audience. The ultimate goal of this project is to publish the podcasts on platforms such as Anchor and Spotify. In conclusion, this initiative seeks to create an innovative and accessible medium for learning about communication science. The "Podcast Komunikasi" aspires to expand knowledge, encourage practical applications, and foster a thriving community of communication science enthusiasts by integrating research, expert collaboration, and compelling storytelling
EXPLORING THE POTENTIAL OF HYPERLOCAL MEDIA: BENEFITS, CHALLENGES, AND FUTURE DIRECTIONS Jati, Rocky Prasetyo
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 2 (2023): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i2.556

Abstract

Hyperlocal media is an increasingly important player in the media landscape, providing communities with targeted and relevant information. This conceptual paper aimed to explore the potential of hyperlocal media as a solution for community media in the digital era. The study analyzed the benefits of hyperlocal media for communities and discussed the key challenges and opportunities facing these media outlets. The analysis revealed that hyperlocal media could foster civic engagement, cultural preservation, public discourse, and community connection. However, the study also emphasized the need to address the sustainability of these media outlets and the importance of exploring innovative technologies and strategies to support their growth and development. This study sheds light on the significance of hyperlocal media in creating more substantial, more connected communities and highlights the need for further research in this area.
Sustainable Cultural Tourism Innovation: Cow Cart in Palbapang Village Dita, Apro; Pinontoan, Nexen Alexandre; Jati, Rocky Prasetyo; Jatisidi, Artyasto
Jurnal Mantik Vol. 8 No. 2 (2024): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i2.5270

Abstract

This study investigates the sustainable cultural tourism innovation using cow carts in Palbapang Village, Yogyakarta. The background highlights the importance of integrating sustainability into tourism development to preserve cultural and environmental heritage. A qualitative approach was employed, involving in-depth interviews, participatory observation, and document analysis to gather comprehensive data from stakeholders such as cow cart owners, tourism managers, tourists, and local residents. The findings indicate that the cow cart initiative is well-received by the community, enhancing local pride and providing economic benefits by boosting local small and medium enterprises (SMEs). The initiative also reduces environmental impact by minimizing reliance on motor vehicles and promoting waste management and nature conservation. The dis-cussion emphasizes the importance of community participation and government support in im-proving infrastructure and training to ensure high-quality services. The study concludes that cow cart tourism effectively promotes sustainable cultural tourism, preserving cultural heritage while fostering economic growth and environmental conservation. This model demonstrates how tra-ditional practices can be integrated with modern tourism demands to achieve long-term sus-tainability
Proses Content Marketing Brand Partipost Indonesia dalam Mempertahankan Brand Engagement Kasaya, Cindy Zafira; Lokananta, Arbi Cristional; Jati, Rocky Prasetyo; Wihardi, Doddy
Avant Garde Vol 12, No 2 (2024): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v12i2.3152

Abstract

Traditional marketing views customers as passive participants in interactions, but technology has transformed customers into active participants, allowing brands to engage with them more directly. One effective strategy that has been used by many companies is digital marketing through content marketing, and a notable example is the startup company Partipost. Partipost offers an influencer marketing platform that is utilized by both brands and consumers in various countries, including Indonesia. The company promotes itself by creating digital content through platforms such as its website, Partipost.com, and its Instagram account @partipost_id. Data collection for this study was conducted through participatory observation, documentation, and unstructured interviews with key sources from Partipost Indonesia during the period from July to December 2023. Based on result of this research, the overall content marketing process at Partipost Indonesia has successfully implemented the stages of content marketing as outlined by Kotler et al. (2017: 125). However, since Partipost uses two different platforms, hence the content creation process differs between them. The results and discussions indicate that Kotler’s step by step implementation has been effective in generating impactful content that sustains engagement on Instagram, but it has yet to achieve optimal engagement on the website platform. The lack of engagement on the website is due to several challenges in the content creation stage. Although the company has achieved its goals on Instagram, there are still areas for improvement, particularly in the ideation and content planning stages for better overall performance.Pemasaran tradisional memandang pelanggan sebagai objek pasif dalam interaksi, tetapi teknologi menciptakan pelanggan yang ingin terlibat secara aktif dan memungkinkan brand berinteraksi dengan pelanggan. Salah satu upaya telah efektif digunakan oleh berbagai perusahaan adalah pemasaran digital melalui content marketing. Tidak terkecuali perusahaan startup Partipost. Partipost memberikan layanan berupa platform influencer marketing yang digunakan masyarakat dan brand di berbagai negara salah satunya Indonesia. Perusahaan ini melakukan pemasaran melalui pembuatan konten-konten digital melalui platform seperti, website Partipost yaitu Partipost.com dan Instagram @partipost_id. Pengumpulan data dilaksanakan dengan observasi partisipatif, dokumentasi, dan wawancara tidak berstruktur bersama narasumber-narasumber dari Partipost Indonesia pada periode bulan Juli sampai Desember 2023. Berdasarkan data-data hasil penelitian ditemukan bahwa, alur proses content marketing di Partipost Indonesia secara keseluruhan telah sesuai mengimplementasikan konsep tahapan Content Marketing menurut Kotler dkk. (2017: 125). Namun, content marketing di Partipost memanfaatkan dua platform berbeda sehingga eksekusi pembuatan konten memiliki proses yang berbeda. Hasil dan pembahasan menunjukan implementasi konsep ini mampu menghasilkan konten yang berdampak dalam mempertahankan engagement pada media sosial Instagram, tetapi masih belum menciptakan hasil engagement optimal pada platform website. Hasil engagement pada platform website disebabkan oleh beberapa hambatan pada pelaksanaan content marketing dalam tahapan Penciptaan Konten. Meskipun berhasil mencapai tujuan, content marketing di Instagram masih harus diperbaiki pada tahap Penggagasan dan Perencanaan Konten.  
Menjaga Tradisi di Era Digital: Penerapan Model Media Hiperlokal Pada Media Komunitas Jati, Rocky Prasetyo
Avant Garde Vol 12, No 2 (2024): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v12i2.3271

Abstract

Artikel ini mengkaji penerapan model media hiperlokal sebagai strategi pelestarian warisan budaya lokal di tengah ancaman globalisasi, dengan studi kasus media komunitas di Galuh Prambanan TV, Klaten, Jawa Tengah. Mengadopsi pendekatan multiplatform, media komunitas ini menggunakan teknologi media untuk mempertahankan eksistensi seni dan budaya lokal, serta meningkatkan keterlibatan masyarakat setempat. Penelitian ini bertujuan untuk mengeksplorasi pola penerapan multiplatform dalam konteks media hiperlokal, mengidentifikasi tantangan, dan peluang dalam mempromosikan budaya lokal. Metodologi penelitian melibatkan pendekatan etnografi melalui wawancara mendalam dengan pengelola media komunitas, pegiat komunitas seni, dan anggota komunitas, serta observasi lapangan. Hasil penelitian menunjukkan bahwa penggunaan teknologi media multiplatform tidak hanya meningkatkan partisipasi komunitas, tetapi juga memperkuat identitas budaya melalui narasi audio-visual yang autentik. Analisis lebih lanjut mengungkap dampak positif dari strategi multiplatform terhadap keberlanjutan media komunitas, serta kontribusinya dalam menjaga kekayaan budaya lokal di era digital. Penelitian ini menegaskan pentingnya hiperlokalitas sebagai pendekatan yang efektif dalam menjaga keragaman budaya dan keunikan komunitas lokal. Dengan demikian, studi ini memberikan pandangan baru tentang bagaimana teknologi media modern dapat mendukung pelestarian budaya di tengah perubahan global, sekaligus memperkuat relevansi dan keberlangsungan media komunitas. Artikel ini diharapkan dapat menjadi referensi bagi pengembangan kebijakan dan strategi media dalam pelestarian warisan budaya di Indonesia.
PENDAMPINGAN PENGADAAN JARINGAN DAN PERANGKAT INTERNET DI DESA WISATA SANGKANJOYO KABUPATEN PEKALONGAN Rahayu, Sri; Anggraeni, Desy; Jati, Rocky Prasetyo
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i4.250

Abstract

Sangkanjoyo Village has carried out a diversification program for economic business for non-agricultural businesses, such as the development of the Sangkanjoyo Tourism Village. Efforts to expand the agricultural sector and diversify the economy towards the tourism industry are in dire need of supporting infrastructure, including information and communication technology. Internet is one of the most popular technologies in Sangkanjoyo Village. However, unstable internet connectivity is still a significant obstacle for Sangkanjoyo village. Therefore, it is necessary to procure and optimize the procurement of internet networks. The purpose of this community service program is assistance to the Sangkanjoyo village community, which is focused on optimizing internet network activities, namely the provision of internet networks and devices. This community service program increased community activity in supporting the tourism village growth program through internet technology.
PENDEKATAN PENGAJARAN INOVATIF UNTUK PENGEMBANGAN PEMIKIRAN KREATIF PADA SISWA SEKOLAH MENENGAH Jati, Rocky Prasetyo; Pinontoan, Nexen Alexandre; Kristanty, Shinta
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1297

Abstract

Creative thinking has a crucial role in the digital era and artificial intelligence (AI) today. Community Service Activities (PKM) aims to develop creative thinking in secondary education through innovative teaching methods such as creative content production. PKM activities written in this article were carried out at Asysyakirin Islamic High School, Tangerang. Activities use a participatory action research approach (PAR), which involves collaboration between researchers and participants. PAR steps include needs analysis, program planning, script development, technical assistance, content production, training, and evaluation. The results showed a significant increase in student involvement and creative thinking skills. The use of creative content creates a dynamic and interactive learning environment, changing students from passive recipients to active creators. Creative content provides learning flexibility that helps reduce absence and supports various learning styles. The process of making creative content encourages students to think critically and creatively while improving their technical skills. As a result, students show improved academic performance and creative thinking skills. Implementation of creative content production in Asysyakirin Islamic High School shows the potential of digital tools to change the educational experience. Recommendations for further development include sustainable content production, advanced training, collaborative network, routine evaluation, broader technological integration, technical support, and recognition and incentives. By adopting this method, educational institutions can create a more interesting and effective learning environment, preparing students for future challenges.
The role of hyperlocal media in cultural preservation: an analysis of the Three Cs implementation at Galuh Prambanan TV in Klaten Jati, Rocky Prasetyo
International Journal of Visual and Performing Arts Vol 6, No 2 (2024)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v6i2.1662

Abstract

This paper explores implementing the "Three Cs" principles (Community, Commitment, and Continuity) proposed by Agnes Gulyas and Kristy Hess within the context of hyperlocal media as a cultural preservation. A case study was conducted on Galuh Prambanan TV in Klaten, a local media outlet focused on Javanese cultural content. The research employs a qualitative approach by gathering data through in-depth interviews, direct observation, and case study analysis. The primary informants in this research are media practitioners and local cultural figures. The findings indicate that local community engagement is crucial in ensuring cultural preservation. The community's long-term commitment to the production and consumption of local cultural content is also a critical factor in the success of this preservation. Continuity in the presentation and management of content through applying the hyperlocal media model, as demonstrated by Galuh Prambanan TV, enables operational sustainability and strengthens relationships with the community. Implementing these principles positions Galuh Prambanan TV as an active agent in preserving Javanese culture while providing an example of how hyperlocal media can support cultural preservation in the face of globalization and modernization challenges. Therefore, this study concludes that applying the "Three Cs" is crucial for the sustainability of hyperlocal media and the successful preservation of local culture. Consequently, this research provides practical contributions to developing more effective cultural preservation strategies through hyperlocal media.
Representasi Fear of Missing Out Dalam Iklan (Studi Semiotika Dalam Iklan Samsung Versi Join The Flip Side) Desti Kornelia Crista; Artyasto Jatisidi; Rocky Prasetyo Jati
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6293

Abstract

The phenomenon of Fear of Missing Out has become widespread as a lifestyle related to social media and the internet, however, if it is further elaborated, this phenomenon is more related to how consumers become consumptive towards ownership of an item. The purpose of this research is to find out how advertising represents the FOMO phenomenon into digital advertising messages. This research was conducted with a descriptive qualitative method, using Roland Barthes' semiotic theory, which analyzes signs at the level of denotation, connotation, and myth. Conclusion of this study show that the depiction of the Fear of Missing Out phenomenon is shown in three main stages, namely rejection with self-control, prolonged hallucinations, to decision making to achieve feelings of comfort and security.
Transforming local public space through hyperlocal media: A cultural community perspective Jati, Rocky Prasetyo
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 11, No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v11i1.6255

Abstract

The popularization of digital media technology, such as the Internet and various social media platforms, has allowed the general public to participate in hyperlocal media in various regions. This study aims to analyze digital hyperlocal media practices in Klaten, Central Java, from the perspective of cultural communities and community media. This study focuses on understanding how hyperlocal media becomes a means of caring for community needs, both in the production and consumption of content. In the context of preserving Javanese culture, this hyperlocal media displays five important elements: (1) the creation and existence of cultural space, (2) collective management and participation, (3) active dialogue within the community, (4) commitment to cultural preservation, and (5) continuity of cultural content. The method used is ethnographic action research with a qualitative approach to gain an in-depth understanding of hyperlocal media practices. Researchers are directly involved in the community, observing and analyzing patterns of interaction and participation. The study results show that digital hyperlocal media in Klaten functions as a local public space that is still in development. Producers and audiences are connected as members of a dynamic community and play a role in the formation of public opinion that continues to develop. In conclusion, hyperlocal media is important in preserving local culture, especially through active and ongoing community interaction in building and maintaining their cultural identity
Co-Authors Achmad Jamil Afrina Sari Ahmad Toni Ahmad Toni, Ahmad Artyasto Jatisidi Azky Dujak Sakwa Desti Kornelia Crista Desy Anggraeni Dita, Apro Januke, Marisa Kasaya, Cindy Zafira Kristanty, Shinta Kutanto, Haronas Lokananta, Arbi Cristional Maulidita, Nayla Mira Herlina Nawiroh Vera Pinontoan, Nexen Alexandre Rizkya Annissa Farhani Sabila, Anisa Sina SRI RAHAYU Umaimah, Umaimah Wihardi, Doddy