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All Journal International Journal of Science and Applied Science: Conference Series Jurnal Komunikasi Jurnal ASPIKOM Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Mantik Communication Avant Garde Jurnal Ilmu Komunikasi AKRAB International Journal of Visual and Performing Arts MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Jurnal Riset Pendidikan dan Pengajaran (JRPP) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Journal of Educational Management Research Journal of Mandalika Literature Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Cendekia Ilmiah PESHUM
Jati, Rocky Prasetyo
Universitas Budi Luhur
Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Veterinary Other

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Komunikasi Interpersonal Pelatih-Atlet untuk Peningkatan Motivasi Berprestasi pada Pelatihan Bola Basket Universitas Januke, Marisa; Jati, Rocky Prasetyo
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 2 (2025): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v6i2.1429

Abstract

This article examines the interpersonal communication strategy between coaches and men's basketball athletes at Budi Luhur University to increase achievement motivation. The focus of the discussion is directed at the communication model used, the role of interpersonal communication, and obstacles that arise in the interaction between coaches and athletes. The qualitative approach is used in in-depth interviews with the coach and relevant athletes and direct observations of the training dynamics. The analysis results show that the trainer applies an interactive and transactional communication model, including direct instructions, evaluation, and effective feedback. It was also found that interpersonal communication elements such as openness, empathy, emotional support, positive attitudes, and equality played a crucial role in forming strong and conducive interpersonal relationships for athletes' achievements. However, there are still challenges in the form of inequality between some athletes who need further attention through open and transparent communication from the coach. Overall, effective interpersonal communication contributes significantly to increasing achievement motivation, the quality of relationships in the team, and achieving optimal sports achievement goals.
Melawan Sunyi: Representasi Kekerasan Seksual dan Perjuangan Perempuan dalam Penyalin Cahaya Awwalin, Cahya Aulia; Jati, Rocky Prasetyo
Indonesian Research Journal on Education Vol. 5 No. 3 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i3.2536

Abstract

Artikel ini menganalisis representasi perjuangan perempuan dalam mencari keadilan atas kekerasan seksual melalui film Penyalin Cahaya karya Wregas Bhanuteja. Menggunakan pendekatan kualitatif dengan metode analisis semiotika John Fiske, kajian ini membedah tiga level makna dalam film—yakni level realitas, representasi, dan ideologi—untuk mengungkap bagaimana pesan sosial mengenai ketidakadilan terhadap korban kekerasan seksual dikonstruksikan. Film ini menggambarkan tokoh utama, Suryani, sebagai representasi perempuan yang berani dan tegar dalam menghadapi tekanan sosial, pembungkaman sistemik, dan trauma psikologis yang ditimbulkan oleh kekerasan seksual. Simbol-simbol seperti mesin fotokopi, pertunjukan Medusa, serta asap fogging digunakan sebagai metafora visual untuk menggambarkan upaya perempuan dalam mengungkap kebenaran dan menantang sistem patriarki yang menutupi suara korban. Hasil analisis menunjukkan bahwa film ini tidak hanya menyampaikan narasi personal, tetapi juga menjadi media perlawanan terhadap dominasi ideologi patriarki dalam institusi pendidikan dan masyarakat luas. Representasi kekerasan seksual dalam film ini tidak bersifat eksplisit, melainkan dibangun melalui narasi sinematik yang kuat dan emosional, yang mendorong empati penonton terhadap korban. Artikel ini merekomendasikan agar film semacam ini dijadikan bahan literasi visual dan diskusi kritis dalam dunia pendidikan, guna meningkatkan kesadaran, keberpihakan terhadap korban, serta pembentukan ruang aman bagi penyintas kekerasan seksual. Penyalin Cahaya terbukti menjadi media komunikasi yang efektif untuk menyuarakan keadilan gender dan mendobrak budaya tutup mulut terhadap kekerasan seksual.
Analisis Komunikasi Pariwisata dalam Adopsi E-commerce pada Komunitas Lokal: Studi Kasus Desa Ngargoretno Ramadhona, Cantika Faiza; Pinontoan, Nexen Alexandre; Jati, Rocky Prasetyo; Lestari, Rini
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.11852

Abstract

Penelitian ini bertujuan untuk menganalisis komunikasi pariwisata dalam adopsi ecommerce pada komunitas lokal, dengan studi kasus di Desa Ngargoretno. Melalui pendekatan kualitatif dan metode wawancara mendalam, penelitian ini mengkaji faktorfaktor yang mempengaruhi adopsi e-commerce menggunakan teori komunikasi pariwisata, teknologi dan media digital, keterlibatan komunitas lokal, serta strategi promosi terkait e-commerce. Hasil penelitian menunjukkan bahwa adopsi e-commerce di Desa Ngargoretno sangat dipengaruhi oleh penyebaran informasi melalui media sosial dan pelatihan yang diadakan oleh BUMDes. Faktor sosial dan budaya, serta dukungan dari tokoh masyarakat dan pemerintah setempat, memainkan peran penting dalam mendorong partisipasi aktif dalam inisiatif ini. Tantangan utama yang dihadapi adalah keterbatasan akses internet dan kurangnya pengetahuan teknis tentang penggunaan platform e-commerce. Strategi promosi yang efektif melalui pelatihan dan sosialisasi, serta pemanfaatan media sosial, terbukti meningkatkan pemahaman dan keterlibatan masyarakat dalam menggunakan e-commerce. Edukasi yang komprehensif mengenai manfaat dan cara penggunaan e-commerce berhasil mengubah persepsi masyarakat yang awalnya skeptis terhadap teknologi ini. Partisipasi aktif masyarakat, terutama generasi muda, menunjukkan antusiasme tinggi dalam memanfaatkan ecommerce untuk meningkatkan kegiatan ekonomi lokal. Pelatihan berkelanjutan dan pendampingan teknis sangat penting untuk memastikan keberhasilan dan keberlanjutan adopsi e-commerce di desa ini. Sebagai implikasi praktis, penelitian ini merekomendasikan peningkatan infrastruktur internet dan penyediaan pelatihan intensif serta dukungan dari pemerintah dan lembaga terkait untuk membantu UMKM mengadopsi e-commerce. Penguatan peran BUMDes dalam memfasilitasi dan mendukung inisiatif e-commerce juga sangat penting. Integrasi promosi produk lokal dengan strategi komunikasi pariwisata dapat menciptakan sinergi yang kuat antara pengembangan ekonomi lokal dan peningkatan industri pariwisata, yang pada akhirnya memperkuat ekonomi desa melalui peningkatan akses pasar dan penjualan produk lokal.
Digital Content Design for Promoting Open Trip: A Study of Effective Digital Marketing Communication Strategies in the Tourism Sector Marellyda, Khairunissa Hany; Wihardi, Doddy; Jati, Rocky Prasetyo
REVIEW OF MULTIDISCIPLINARY EDUCATION, CULTURE AND PEDAGOGY Vol. 5 No. 1 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/romeo.v5i1.2102

Abstract

The rapid development of information technology and social media has significantly influenced the tourism sector, encouraging the adoption of digital marketing to enhance destination attractiveness. This study examines the implementation of digital content design to promote open trips in Sumberjaya Village, Sumur District, Pandeglang Regency, Banten, an area with strong natural tourism potential that remains underexposed. The research emphasizes the development of engaging social media content, community training in content creation, and the impact of digital promotion on tourist interest. The findings indicate that well-designed digital content significantly increases destination visibility, particularly among millennials and Gen Z. Social media platforms such as Instagram, TikTok, and Facebook play an important role in reaching these digitally oriented travelers, with Instagram selected as the primary promotional medium due to its visual and interactive features. Using a Participatory Action Research (PAR) approach, this study actively involved the local community, especially the Tourism Awareness Group (POKDARWIS), in digital content production and promotional activities. This participation not only enhanced Sumberjaya Village’s online presence but also strengthened community ownership in tourism development. In addition, the Open Trip model, allowing individuals to join tour packages without forming groups, proved effective in attracting young tourists seeking affordable, social, and authentic travel experiences. Overall, the integration of digital marketing, community-based tourism, and the Open Trip concept has positively contributed to sustainable tourism development in Sumberjaya Village by increasing destination visibility, generating local income, and strengthening community involvement in tourism management.
Designing Open Trip Strategies for the Development of Tourism in Sumber Jaya Village, Pandeglang Regency, Banten Azzaki, Mahmud Wahdi; Wihardi, Doddy; Jati, Rocky Prasetyo
REVIEW OF MULTIDISCIPLINARY EDUCATION, CULTURE AND PEDAGOGY Vol. 5 No. 1 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/romeo.v5i1.2103

Abstract

Sumber Jaya Village possesses significant tourism potential but faces key challenges, including limited community involvement in tourism management, inadequate digital marketing skills within the local Tourism Awareness Group (POKDARWIS), and low destination visibility. This study examines the implementation of the Open Trip model as a strategy for developing community-based tourism in Sumber Jaya Village, Sumur District, Pandeglang, Banten. Despite its rich natural and cultural tourism potential, the village faces challenges related to limited digital promotion capacity and low community involvement in tourism management. This research employs an Integrated Research Approach combined with Participatory Action Research (PAR), involving field observations, semi-structured interviews with members of the Tourism Awareness Group (POKDARWIS), and community-based digital content creation training. The findings indicate that the integration of the Open Trip model with digital marketing strategies through social media platforms such as Instagram and TikTok increases destination visibility and enhances community participation in tourism promotion. The Open Trip strategy enables the development of flexible, affordable, and socially engaging tourism packages that align with the preferences of young travelers. Furthermore, empowering POKDARWIS members to actively produce and manage promotional content increases community involvement and fosters a sense of ownership over tourism development. This approach contributes to increased tourist visits and a more equitable distribution of economic benefits within the village. Overall, the study demonstrates that integrating the Open Trip model with community-based digital marketing aligns with Community-Based Tourism (CBT) principles and provides a practical and inclusive framework for sustainable rural tourism development.
Digital Content Design for Promoting Tourism: A Case Study of Pokdarwis Pandeglang's Instagram Setiawan, Fathur Rahman Awanissa; Wihardi, Doddy; Jati, Rocky Prasetyo
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 2 (2026): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v5i2.2101

Abstract

In the digital age, social media platforms such as Instagram have become essential tools for promoting tourism, particularly in rural areas with limited resources. This study explores the role of digital content design in enhancing the visibility of local tourism destinations, focusing on a collaboration between students of the Communication Science program at Universitas Budi Luhur and the Pokdarwis (Tourism Awareness Group) in Sumberjaya Village, Pandeglang, Banten. The collaboration aimed to develop a digital content strategy for promoting the village’s tourism potential through Instagram. The study employed a combination of content creation, audience analysis, and training workshops to empower local residents with the skills to manage and create their own digital content. The project demonstrated a significant increase in engagement on the village’s Instagram account, with followers rising by 40% and higher interaction rates across posts. Key content types included promotional posts, behind-the-scenes footage of local cultural events, and a "hidden gems" series showcasing lesser-known attractions. However, the project also faced challenges, including limited access to high-quality editing tools and varying levels of digital literacy among participants. Despite these challenges, the community's enthusiasm and willingness to learn played a crucial role in overcoming obstacles and ensuring the sustainability of the project. The findings highlight the potential of digital content creation and social media in promoting rural tourism and empowering local communities. The success of this collaboration underscores the importance of ongoing digital literacy training and the need for accessible resources to ensure the long-term effectiveness of such initiatives.
PRODUCTION OF "PODCAST KOMUNIKASI": AS AN ALTERNATIVE MEDIUM FOR LEARNING IN COMMUNICATION SCIENCE Kutanto, Haronas; Jati, Rocky Prasetyo
JURNAL RISET PENDIDIKAN DAN PENGAJARAN Vol. 3 No. 1 (2024): JANUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jrpp.v3i1.587

Abstract

This article is about the process and development of an audio podcast series titled "Podcast Komunikasi", driven by the recognition of communication science's pivotal role in contemporary society. Traditional educational media often struggle to effectively engage learners in this dynamic field, prompting the exploration of podcasting as an innovative learning medium. The primary objective is to bridge the gap between academic research and practical application, offering valuable insights into communication theory, practice, and trends for students and professionals. The "Podcast Komunikasi" aims to harness the popularity and accessibility of podcasts as a unique platform for communication science education. The content will be meticulously researched through a multidisciplinary approach that combines communication science expertise with podcast production skills to identify key topics and themes within the field. This ensures that the episodes are informative, relevant, and engaging. A collaborative team comprising communication experts, podcast producers, and audio engineers will work cohesively to script, record, and edit each episode, guaranteeing high-quality production and effective delivery of the subject matter. The podcast's accessibility will be enhanced by incorporating storytelling techniques and expert interviews, making it appealing to a diverse audience. The ultimate goal of this project is to publish the podcasts on platforms such as Anchor and Spotify. In conclusion, this initiative seeks to create an innovative and accessible medium for learning about communication science. The "Podcast Komunikasi" aspires to expand knowledge, encourage practical applications, and foster a thriving community of communication science enthusiasts by integrating research, expert collaboration, and compelling storytelling
Mitos Kecantikan dan Penerimaan Diri Perempuan dalam Film Love Untangled Muhammad Zildan Al Farizi; Rocky Prasetyo Jati
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 4: Juni 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i4.17216

Abstract

Standar kecantikan di negara Korea Selatan saat ini digambarkan sebagai seorang perempuan yang berkulit putih, tubuh proposional, dan berambut lurus. Beberapa perempuan di Korea Selatan merasa bahwa standar kecantikan di negara mereka sangat tinggi, sehingga mereka menghabiskan banyak uang untuk mencapainya. Saat ini terdapat fenomena orang-orang berbondong untuk meluruskan rambutnya menggunakan bahan kimia agar dapat memenuhi standar kecantikan disana. Tujuan penelitian ini adalah untuk menganalisis representasi mitos kecantikan dan isu feminisme dalam film Love Untangled karya Namkoong Sun dengan menggunakan pendekatan semiotika Roland Barthes. Penelitian menggunakan metode kualitatif deskriptif. Fokus kajian diarahkan pada tiga lapisan tanda denotasi, konotasi dan mitos untuk mengungkap bagaimana film membangun konstruksi ideologis mengenai kecantikan perempuan dalam konteks budaya Korea. Film ini menampilkan tokoh Park Se-Ri, seorang perempuan dengan rambut keriting yang merasa rendah diri akibat standar kecantikan dominan yang menjunjung rambut lurus. Pertanyaan yang diajukan pada penelitian ini adalah bagaimana mitos kecantikan dan isu feminisme yang diperjuangkan Park Se-Ri dalam film Love Untangled. Hasil penelitian menunjukkan bahwa film Love Untangled mempresentasikan standar kecantikan sebagai konstruksi sosial yang membentuk cara pandang perempuan bahwa perempuan berambut lurus disimbolkan sebagai simbol ideal kecantikan perempuan.
Hyperlocal Multiplatform Approach for Cultural Preservation in the Galuh Prambanan TV Community Rocky Prasetyo Jati
Jurnal Komunikasi Vol. 17 No. 2 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i2.35641

Abstract

This study explores the implementation of a hyperlocal and multiplatform media approach in cultural preservation within the digital era through a case study of Galuh Prambanan TV (GPTV) and Paguyuban Peduli Budaya Jawa (Bali-Buja) in Klaten, Central Java. Digital transformation has shifted society from passive consumers to active producers who shape cultural narratives through websites, social media, and video channels. Employing a qualitative ethnographic case study, this research examines how Javanese cultural values, community social structures, and digital technologies interact in the production and dissemination of cultural content. Data were collected through participatory observation, in-depth interviews, and digital documentation, and were analyzed thematically through data reduction, meaning categorization, and triangulation. The findings indicate that the hyperlocal multiplatform orchestration of GPTV–Bali-Buja has expanded the reach of traditional arts, strengthened community participation, and created digital archives serving as tools for education and cultural regeneration. The study concludes that successful cultural digitalization depends not only on technological capacity but also on local wisdom-based digital ethics and inclusive collaborative governance. Digitalization should be understood as a social practice that positions the community as the leading actor in cultural preservation, identity reinforcement, and creative-economy empowerment. Future research is recommended to examine the role of cooperative communication within cultural organizations, focusing on participatory leadership and collaborative communication patterns in managing community media.
Local Culture Through Hyperlocal Media Using New Media Platforms Jati, Rocky Prasetyo
International Journal of Science and Applied Science: Conference Series Vol 5, No 1 (2021): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijsascs.v5i1.62089

Abstract

Hyperlocal media is one of the channels to obtain information related to locality activities. Previous research mentions hyperlocal media as another way to deliver news when local media cannot face technological disruption. Hyperlocal media is a media technology innovation for community media. Hyperlocal offers various forms of media delivery media. The main characteristic of hyperlocal media is the similarity of content sources originating from a geographical area to serve audiences from various regions beyond geographical reach. The ability of digital media and online media increases the chances of developing hyperlocal media. In the hyperlocal context, community media is no longer referred to as a media product but transforms into a 'platform'. This paper aims to examine community media developed by the Cultural Community to preserve local culture. This paper will clarify what content is proposed by the Cultural Community in Klaten. The method used to explore the activities of community cultural and community media is a qualitative approach. More specifically, this article examines the role of the manager of the Cultural Community in optimizing the technology used in traditional media into hyperlocal media. This study is based on ethnographic research and in-depth interviews with literature studies. This study describes the activities of the Cultural Community that uses the principle of the value of local wisdom to decide on the development of hyperlocal media
Co-Authors Achmad Jamil Afrina Sari Ahmad Toni Ahmad Toni, Ahmad Artyasto Jatisidi Awwalin, Cahya Aulia Azzaki, Mahmud Wahdi Desti Kornelia Crista Desy Anggraeni Dita, Apro Doddy Wihardi Januke, Marisa Kasaya, Cindy Zafira Kristanty, Shinta Kutanto, Haronas Lokananta, Arbi Cristional Marellyda, Khairunissa Hany Maulidita, Nayla Mira Herlina Muhammad Zildan Al Farizi Nawiroh Vera Pinontoan, Nexen Alexandre Ramadhona, Cantika Faiza Rini Lestari Rizkya Annissa Farhani Sabila, Anisa Sina Setiawan, Fathur Rahman Awanissa SRI RAHAYU Umaimah, Umaimah Wihardi, Doddy