Article Per Year (5 Year)
p-Index From 2021 - 2026
2.286
P-Index
This Author published in this journals
All Journal Budimas : Jurnal Pengabdian Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Chalirafi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF PRODUCT INNOVATION ON MARKET PERFORMANCE THROUGH THE MEDIATING ROLE OF INNOVATION PERFORMANCE IN UMKM COFFEE SHOPS IN BIREUN REGENCY Chalirafi; Khairawati
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i2.461

Abstract

performance and competitive advantage in improving marketing performance with the subject of research UMKM Coffeeshop in Bireuen Regency. The stages of the study include: data observation, determining the main problems, activity objectives, literature studies, data collection, data processing, analysis of results, and evaluation of research results. The results of the study show that product innovation has a significant positive effect on marketing performance and innovation performance. Innovation performance has a significant positive effect on marketing performance. Innovation performance has a significant positive effect in mediating product innovation on marketing performance.
Co-Authors A Hadi Arifin Adnan Agustinawati Alfaridho Cut Evi Oktaviani Cut Ita Erliana Diana Khairani Sofyan EM Yusuf Iis Fini Nurul Azzara Heriyana Ikramuddin, Ikramuddin Jullimursyida Khairawati Khairina AR M. Subhan M.Subhan Mariyudi Matriadi, Faisal Mohd Heikal Muammar Khaddafi Muhammad Zakaria Munandar Nazifa Hafiza Rahmaniar Rico Nur Ilham Ristati Said Abdillah Saifuddin Sri Meutia Syarifah Akmal T. Edyansyah, T. Edyansyah Thasrif Murhadi Wahda Tunisa Wahyuddin Albra Zikra