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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Minfo Polgan (JMP) Jurnal Dedikasia : Jurnal Pengabdian Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Contemporary Administration and Management (ADMAN)
Ohara, Muammar Revnu
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Mathematics Social Sciences

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Journal : Management Studies and Entrepreneurship Journal (MSEJ)

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Tinjauan Pustaka Sistematis : Strategi Digital Marketing Novendra, Rizki; Turnandes, Yogo; Vebby, Vebby; Nugroho, Gilang; Ohara, Muammar Revnu; Manahan, Marcelius Raja
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5813

Abstract

This research conducted systematic literature observations on digital marketing strategies using the PRISMA diagram protocol to filter articles from the Scopus database. Research methods include data extraction, initial data collection, data inclusion, and answering research questions. Of the 200 articles registered in Scopus, 91 articles were selected for review. This research has three main questions: how is the evolution of digital marketing strategies, what is the impact, and what technologies or tools are used.The results show that the evolution of digital marketing strategies starts from the Web 1.0 to Web 4.0 Era, characterized by the internet, search engines, social media, mobile marketing, big data and analytics, as well as (AI) and machine learning. Digital marketing strategies have a significant impact on business decision making, improved performance, and reach through influencers. The most frequently used tools are SEO (15%), email marketing (20%), Google Analytics (34%), AI (21%), IoT (2%), and big data (8%).
Co-Authors Alam, A. Aminullah Albeta, Febrina Rita Aprilla, Vivi Rizkiana Astutik, Wahyuni Sri Dewa Oka Suparwata Firmansyah Firmansyah Hardianto, Roki Joko Ariawan Manahan, Marcelius Raja Novendra, Rizki Nugroho, Gilang Okta Karneli, Okta Suherlan Suherlan, Suherlan Syamsu Rijal Turnandes, Yogo Vebby, Vebby Wahid Wahid, Wahid Wirdahchoiriah, Wirdahchoiriah Wuryanti, Lestari