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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Minfo Polgan (JMP) Jurnal Dedikasia : Jurnal Pengabdian Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Contemporary Administration and Management (ADMAN)
Ohara, Muammar Revnu
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Mathematics Social Sciences

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Journal : Journal of Contemporary Administration and Management (ADMAN)

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The Role of Social Media in Educational Communication Management Ohara, Muammar Revnu
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 2 (2023): August 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i2.25

Abstract

Social media has experienced rapid development and become an important part of people's daily lives. This phenomenon has also impacted the world of education, where educational institutions and students are increasingly using social media as a means of communicating and interacting. This research aims to dig deeper into how social media can be optimised to strengthen educational communication effectively while addressing the potential risks that arise. The current research type is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. This study found that social media has a significant role in educational communication management. By facilitating information sharing, collaboration, active participation and professional development, social media has changed the way we interact and learn in this digital era. However, the use of social media also brings challenges related to invalid information, privacy, cyberbullying and online bullying.
Revolutionary Marketing Strategy: Optimising Social Media Utilisation as an Effective Tool for MSMEs in the Digital Age Ohara, Muammar Revnu; Suparwata, Dewa Oka; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.125

Abstract

The development of information technology, especially in the field of social media, has created a new paradigm in the business world. Micro, Small, and Medium Enterprises (MSMEs) as the backbone of the national economy, need to adapt to these changes to be able to compete in an increasingly complex digital era. This research aims to identify revolutionary marketing strategies that can help MSMEs optimise the utilisation of social media as an effective tool in facing the challenges of the digital era. This research method is a descriptive qualitative literature review that uses primary data sources from scholarly articles found through Google Scholar. This research will conduct an in-depth analysis of relevant and current literature that has been published in the 2021-2023 timeframe. The study results show that revolutionary marketing strategies through optimising the use of social media have proven to be a solid foundation for the success of Micro, Small and Medium Enterprises (MSMEs) in the digital era. Through this approach, MSMEs can build stronger relationships with customers, increase brand visibility, and expand market share. By understanding the target audience, creating creative content, utilising innovative features, and building online communities, MSMEs can transform into key players in a rapidly changing market.
Co-Authors Alam, A. Aminullah Albeta, Febrina Rita Aprilla, Vivi Rizkiana Astutik, Wahyuni Sri Dewa Oka Suparwata Firmansyah Firmansyah Hardianto, Roki Joko Ariawan Manahan, Marcelius Raja Novendra, Rizki Nugroho, Gilang Okta Karneli, Okta Suherlan Suherlan, Suherlan Syamsu Rijal Turnandes, Yogo Vebby, Vebby Wahid Wahid, Wahid Wirdahchoiriah, Wirdahchoiriah Wuryanti, Lestari