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All Journal JEJAK Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Ekonomi dan Studi Pembangunan (Journal of Economics and Development Studies) IJBE (Integrated Journal of Business and Economics) JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen dan Bisnis Procuratio : Jurnal Ilmiah Manajemen SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Pendidikan dan Konseling Elastisitas Jurnal Ekonomi Pembangunan Journal Economic and Strategy (JES) Jurnal Manajemen dan Bisnis Strategic: Journal of Management Sciences Sewagati: Jurnal Pengabdian Masyarakat Indonesia Mamangan Social Science Journal Journal of Innovative and Creativity Jurnal Cendekia Ilmiah
Tongam Sihol Nababan
Universitas HKBP Nommensen
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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WILLINGNESS TO PAY: A PROXY TO PRODUCT PRICE Nababan, Tongam Sihol; Panjaitan, Raya; Panjaitan, Ferry; Munthe, Kornel
Jurnal Manajemen dan Bisnis Vol 21 No. 1 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i1.1192

Abstract

Information about willingness to pay (WTP) essentially aims to protect consumers from the abuse of monopoly power owned by companies in the supply of quality products and prices. The consumer's WTP of a product can be an appropriate basis in determining the pricing policy for a product because he can reveal the true value or price of the product based on consumer perception. The price proxy with the WTP can still meet the assumption of the traditional demand model (Marshallian demand model) where the price is not set (regulated) by the government. WTP can be obtained by using a contingent valuation method.
Meningkatkan Penjualan Olahan Pisang dengan Strategi Pemasaran Kreatif di Desa Parparean Kecamatan Porsea Hendra Sinambela; Roulyana Eljunita Munthe; Rouli Angelina Sihotang; Rohani Sijabat; Nasib Hermanto Hutasoit; Tongam Sihol Nababan
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i3.3037

Abstract

The Community Service Lecture (KPPM) held in Parparean Village, Porsea District, aimed to increase local economic potential through the development of banana processing with the implementation of creative marketing strategies. The background of this activity is based on the community's still low ability to process and market bananas optimally. Limited skills, lack of adequate equipment, and limited market access are the main obstacles, so that banana harvests are often sold in their raw form with low sales value. To address these problems, this community service activity carries a collaborative approach by involving community groups, especially housewives and village youth, in an entrepreneurship training program. The methods used include socialization of business potential, training in processing bananas into various value-added products such as chips, banana nuggets, brownies, and other innovative products, as well as direct product manufacturing practice. In addition, participants were also given training in marketing strategies, including branding techniques, product photography, promotion through social media, and the use of digital marketplaces as a means of expanding marketing reach. The activity lasted for five days, combining theory, practice, and intensive mentoring. The findings of the activity showed a significant increase in the community's product processing and marketing skills. Diversification of banana-based products has successfully increased market interest, while digital marketing has proven effective in reaching a wider consumer base, including the tourist market around Lake Toba. The implications of this initiative confirm that innovation, empowering local groups, and utilizing digital technology can strengthen product competitiveness and drive sustainable village economic growth through superior processed banana commodities.
Analisis Pengaruh Jumlah Arus Barang Melalui Pelabuhan, Nilai Ekspor Dan Nilai Impor Terhadap Produk Domestik Regional Bruto Sumatera Utara Tahun 2010-2022 Thabita, Viona Nadya; Sihol Nababan, Tongam; Sihotang, Jusmer
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 2 (2025): Edisi Juli 2025 - Desember 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i2.2093

Abstract

The Nexus of Export, FDI, Financial Development and Economic Growth in North Sumatra, Indonesia Tampubolon, Jongkers; Nababan, Tongam Sihol; Loh, Aaron
Integrated Journal of Business and Economics (IJBE) Vol 5, No 1 (2021): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.795 KB) | DOI: 10.33019/ijbe.v5i1.328

Abstract

This study investigated the relationship between exports, foreign direct investment (FDI), financial development and economic growth in North Sumatra, Indonesia. Using autoregressive distributed lag (ARDL) bound test to cointegration, this study confirms the pattern of relationships between economic growth, exports, FDI and financial sector development as follows: (i) FDI does not contribute to the economy of North Sumatra because it does not affect economic growth, exports, and financial development and vice versa, (ii) the causality relationship between economic growth and exports is one way in the pattern of a growth-led export hypothesis (GLEH), and (iii) the causality relationship between financial development and economic growth follows the finance-led growth /supply-leading hypothesis. These findings suggest that the local governments should pay more attention to financial development's crucial role by facilitating the financial sector to expand the banking network and support rural credit banks.
PENGARUH PENANAMAN MODAL ASING (PMA), JUMLAH UANG ELEKTRONIK DAN NET EKSPOR TERHADAP PERTUMBUHAN EKONOMI INDONESIA 2010-2022 Manullang, Rolince; Purba, Martin Luter; Nababan, Tongam Sihol
Elastisitas : Jurnal Ekonomi Pembangunan Vol. 7 No. 2 (2025): Elastisitas, September 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/e-jep.v7i2.06

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penanaman modal asing, penggunaan uang elektronik, dan net ekspor terhadap pertumbuhan ekonomi Indonesia pada periode 2010–2022. Data yang digunakan merupakan data sekunder yang bersumber dari Bank Indonesia (BI) dan Badan Pusat Statistik (BPS). Analisis menggunakan regresi linear berganda dengan bantuan EViews 12. Hasil penelitian menunjukkan bahwa penanaman modal asing dan uang elektronik berpengaruh positif dan signifikan terhadap pertumbuhan ekonomi. Sebaliknya, net ekspor berpengaruh negatif dan tidak signifikan. Nilai R² sebesar 0,92 menunjukkan bahwa variabel independen mampu menjelaskan variasi pertumbuhan ekonomi sebesar 92%. Implikasi dari hasil penelitian ini adalah pemerintah perlu memperkuat strategi penarikan investasi asing, memperluas sistem pembayaran digital yang inklusif, serta melakukan evaluasi terhadap kebijakan perdagangan luar negeri dengan mendorong diversifikasi ekspor dan pengurangan ketergantungan impor.
Pengaruh Pertumbuhan Ekonomi, RLS, dan UHH Saat Lahir Terhadap IPM Indonesia Tahun 2010-2023 Dameria Sofyana Br Napitupulu; Tongam Sihol Nababan; Elvis F. Purba
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3866

Abstract

Kajian berfungsi dalam meneliti dampak pertumbuhan ekonomi, RLS, serta UHH saat lahir terhadap ipm di Indonesia selama periode 2010-2023. Pada temuan ini menggunakan data sekunder yang dikumpul selama rentang waktu 2010 hingga 2023. Data didapat melalui BPS Indonesia. Pengkajian dilakukan dengan cara mengaplikasikan regresi linear berganda melalui program SPSS versi 27. Analisis data dari studi ini memperlihatkan bahwasanya Pertumbuhan Ekonomi memberi dampak positif akan tetapi tidak terdapat hubungan signifikan dengan IPM di Indonesia tahun 2010-2023. Di sisi lain, RLS terbukti memiliki dampak positif dan signifikan pada IPM di Indonesia tahun 2010-2023. Sementara itu, Umur Harapan Hidup Saat Lahir juga menunjukkan dampak positif akan tetap tidak terdapat hubungan signifikan dengan IPM di Indonesia tahun 2010-2023. Koefisien determinasi (R2) tercatat sebesar 0,964 mengindikasikan bahwa variabel bebas dapat menguraikan keragaman variabel terikat mencatat sebesar 96,4%.
Pemberdayaan Masyarakat UMKM di Desa Tigaras Melalui Pembinaan Digital Marketing dengan Media Sosial Panjaitan, Geri Bertua Haposan; Panjaitan, Bio Balini; Togatorop, Tricoco; Sitanggang, Yisrel Dela Sabatani; Sinaga, Torus; Nababan, Tongam Sihol
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5582

Abstract

Desa tigaras memiliki klasifikasi sebagai desa swadaya yang menjadi salah satu lokasi Kuliah Praktik Pengabdian Masyarakat (KPPM) Universitas HKBP Nommensen. Desa Tigaras berada di pusat kecamatan dan memiliki posisi yang strategis sehingga perekonomian desa berkembang pesat. Beberapa bidang usaha dan bisnis kuliner rumahan dalam bentuk UMKM menjadi mata pencaharian masyarakat. Di era modern saat ini, digital marketing memiliki efektifitas daya jual yang besar di media sosial. Oleh karena itu dilakukan pembinaan dan pendampingan dalam hal pemasaran melalui digital marketing. Tujuan pendampingan adalah untuk memberikan edukasi kepada pelaku UMKM dalam pemanfataan teknologi sebagai faktor penunjang proses produksi dan pemasaran produk supaya mudah dikenal publik. Metode penelitian dalam program ini yaitu menggunakan metode penelitian deskriptif kualitatif. Setelah mendapatkan pembinaan dan pendampingan, pelaku UMKM berhasil meningkatkan value dan nama brand dari produk makanan yang dihasilkan, serta dapat membuat akun dan mengelola e-commerce sebagai sarana transaksi jual beli produk yang lebih luas.
THE THE IMPACT OF MACROECONOMIC FACTORS ON SUSTAINABILITY (SDGS) IN ASEAN: A PANEL DATA ANALYSIS Tongam Sihol Nababan; Ferry Panjaitan; Budiman N.P.D. Sinaga; Ayu Wandira Nainggolan
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1.784

Abstract

This study aims to analyze the influence of macroeconomic factors on the achievement of sustainability indices (Sustainable Development Goals/SDGs) in ASEAN countries. The data used is secondary data in the form of panel data from 10 ASEAN countries for the period 2000–2023. The independent variables include public debt (PD), exchange rate (ER), foreign direct investment (FDI), trade openness (TO), global inflation rate (GIR), and economic crisis (EC). The study uses panel data regression analysis with a fixed effects approach. The model selection is based on the Chow, LM, and Hausman tests. Then, the cluster-robust standard error method was used to overcome the problems of heteroscedasticity and autocorrelation. The results showed that public debt, global inflation rate, and economic crisis had a negative and significant effect on sustainability (SDGs index). Meanwhile, exchange rate, trade openness, and FDI had a positive and significant effect on sustainability (SDGs index).
Co-Authors Acai Sudirman Anni Novanta Sinulingga Ayu Wandira Nainggolan Bahrun, Khairul Bio Balini Panjaitan Budiman N.P.D. Sinaga Butarbutar, Marisi Dameria Sofyana Br Napitupulu Diana Puspitasari Elvis F. Purba Elvis Fresly Purba F. Viktor Zebua Fa’amoi Daeli Ferry Panjaitan Geri Bertua Haposan Panjaitan Grevel Odes Silaban Hendra Sinambela Hendry Sihombing Hotden Leonardo Nainggolan Islamuddin Islamuddin, Islamuddin Jongkers Tampubolon Lastri, Lastri Loh, Aaron Mangampu Hasintongan Panjaitan Manullang, Rolince Masrial Zebua Napitupulu, Sungguli Nasib Hermanto Hutasoit Nopeline, Nancy Panjaitan, Bio Balini Panjaitan, Ferry Panjaitan, Geri Bertua Haposan Pantas H Silaban Pasaman Silaban Purba, Elvis F Purba, Martin Luter Raya Panjaitan Rohani Sijabat Rouli Angelina Sihotang Roulyana Eljunita Munthe Sherly Sherly Sihombing, Eriko Sihotang, Jusmer Sinaga, Torus Sinuraya, Nova Wahyuni Siregar, Tesa EV Sitanggang, Yisrel Dela Sabatani Thabita, Viona Nadya Togatorop, Tricoco Torus Sinaga Tricoco Togatorop Yisrel Dela Sabatani Sitanggang Yosua Marasi Parningotan Siagian Yulinda, Ade Tiara