Claim Missing Document
Check
Articles

Found 28 Documents
Search

Analisis Strategi Transformasi Digital dalam Meningkatkan Keunggulan Bersaing Organisasi Ipuk Widayanti; Avysach Aldi Tanduklangi
Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 2 (2026): Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Atha Publishing Globalindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/jimi.v2i2.252

Abstract

Transformasi digital telah menjadi isu strategis yang tidak terpisahkan dari dinamika persaingan organisasi di era ekonomi digital. Perubahan lingkungan bisnis yang ditandai oleh perkembangan teknologi informasi, disrupsi pasar, serta meningkatnya ekspektasi pelanggan menuntut organisasi untuk mengadaptasi strategi bisnis secara berkelanjutan. Penelitian ini bertujuan untuk menganalisis peran strategi transformasi digital dalam meningkatkan keunggulan bersaing organisasi serta mengidentifikasi tantangan strategik yang dihadapi dalam proses implementasinya. Metode penelitian yang digunakan adalah pendekatan deskriptif kualitatif melalui studi literatur dengan menelaah jurnal ilmiah nasional dan internasional, laporan lembaga global, serta publikasi resmi yang relevan dengan topik manajemen strategik dan transformasi digital. Hasil kajian menunjukkan bahwa transformasi digital berkontribusi signifikan terhadap peningkatan efisiensi operasional, inovasi model bisnis, dan penguatan nilai tambah organisasi. Namun demikian, keberhasilan transformasi digital sangat dipengaruhi oleh kesiapan sumber daya manusia, kepemimpinan strategik, serta keselarasan antara teknologi dan tujuan organisasi. Penelitian ini memberikan implikasi manajerial bagi organisasi dalam merumuskan strategi transformasi digital yang berkelanjutan guna menciptakan keunggulan bersaing jangka panjang.
Keputusan Pembelian Konsumen Shopee: Dampak Kualitas Website, Kepercayaan, dan E-Service Quality Ipuk Widayanti
Journal of Organizational Performance and Analysis Vol. 1 No. 2 (2025): Journal of Organizational Analysis and Performance
Publisher : Athallah Publishing Globalindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/optimanus.v1i2.80

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas website, kepercayaan, dan e-service quality terhadap keputusan pembelian konsumen pada platform Shopee. Pertumbuhan e-commerce yang semakin pesat menuntut perusahaan untuk menyediakan layanan digital yang berkualitas agar mampu meningkatkan kepuasan dan keputusan pembelian konsumen. Metode penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada pengguna aktif Shopee. Analisis data dilakukan menggunakan regresi linier berganda untuk mengetahui hubungan dan pengaruh antar variabel. Hasil penelitian menunjukkan bahwa kualitas website berpengaruh positif terhadap keputusan pembelian karena tampilan yang menarik, navigasi yang mudah, dan kecepatan akses meningkatkan kenyamanan konsumen. Kepercayaan juga ditemukan memiliki pengaruh signifikan, dimana keamanan transaksi, reputasi penjual, serta konsistensi layanan mempengaruhi keyakinan konsumen dalam bertransaksi. Selain itu, e-service quality terbukti berperan penting dalam meningkatkan keputusan pembelian melalui kemudahan layanan pelanggan, kecepatan respon, dan ketepatan pengiriman. Secara keseluruhan, ketiga variabel tersebut berkontribusi signifikan dalam mendorong keputusan pembelian konsumen Shopee.
Beyond Legalism: Reframing Maqāṣid al-Sharīʿah for Value-Based Impact in Contemporary Islamic Finance Widayanti, Ipuk
Journal of Family and Sharia Vol. 2 No. 1 (2026): Journal of Family and Sharia
Publisher : Athallah Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/jfs.v2i1.343

Abstract

The rapid growth of Islamic finance has been accompanied by increasing concerns over its tendency toward formalistic legal compliance, often prioritizing contractual validity over substantive socio-economic impact. This study seeks to critically examine the prevailing legalistic orientation and to reframe the role of maqāṣid al-sharīʿah as a foundational framework for value-based impact in contemporary Islamic finance. While maqāṣid al-sharīʿah has long been recognized as the higher objectives of Islamic law, its operationalization within financial practices remains limited and frequently reduced to symbolic justification rather than substantive guidance. This research adopts a qualitative and conceptual approach, combining normative analysis of classical Islamic jurisprudence with contemporary socio-economic and financial discourse. It explores how maqāṣid al-sharīʿah—particularly the principles of justice (ʿadl), welfare (maṣlaḥah), and prevention of harm (ḍarar)—can be reinterpreted to address current challenges such as financial inclusion, ethical investment, and social equity. The findings reveal a significant gap between the theoretical ideals of maqāṣid and their practical implementation, largely due to institutional inertia, regulatory limitations, and the dominance of risk-averse, compliance-driven models. Furthermore, the study proposes a shift from a rule-based paradigm to a value-based framework that emphasizes impact-oriented finance. This transformation requires integrating maqāṣid into governance structures, product development, and performance measurement, thereby aligning financial activities with broader socio-economic objectives. The paper argues that such a reframing is essential to enhance the credibility, sustainability, and transformative potential of Islamic finance in the global financial system.
Measuring Regional Industrial Human Resource Dynamics Using a Composite LDGS Index Ipuk Widayanti
International Journal of Economics Business and Social Sciences Vol. 1 No. 1 (2026)
Publisher : Atha Publishing Globalindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/ijebss.v1i1.297

Abstract

The skincare industry has experienced significant growth in recent years, driven by increasing consumer awareness of personal care and product quality. In this competitive market, consumer perceptions play a crucial role in shaping purchasing decisions. Among the various factors influencing consumer behavior, country of origin and brand image are considered important determinants that affect how consumers evaluate skincare products and form purchase intentions. This study aims to analyze the influence of country of origin and brand image on consumer purchase intention in the skincare market. This research adopts a quantitative approach by collecting primary data through structured questionnaires distributed to consumers who are familiar with skincare products. The study examines how perceptions related to the origin of a product and the overall image of the brand influence consumer trust, product evaluation, and ultimately their intention to purchase. The data are analyzed using statistical methods to evaluate the relationships among the research variables and to determine the extent to which country of origin and brand image contribute to shaping consumer purchase intentions. The findings indicate that both country of origin and brand image have a significant influence on consumer purchase intention. Products originating from countries perceived to have strong reputations in the cosmetics industry tend to generate higher levels of consumer trust and positive product evaluations. Similarly, a strong and favorable brand image enhances consumer confidence and increases the likelihood of purchase. 
The Influence of Personal Innovativeness on ChatGPT Continuance Usage Intention among Students Satrio Tegar Sadewo; Shinta Ratnawati; Axel Giovanni; Ipuk Widayanti
SATESI: Jurnal Sains Teknologi dan Sistem Informasi Vol. 5 No. 1 (2025): April 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian ALGERO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/satesi.v5i1.4117

Abstract

The rapid advancement of generative AI technologies, such as ChatGPT, has introduced significant innovations across various sectors. However, the factors influencing the continuance usage intention of these technologies remain underexplored, particularly among university students in Indonesia. This study investigates the role of Personal Innovativeness within the framework of the Technology Acceptance Model (TAM) in determining students' intentions to continue using ChatGPT. The study used a quantitative method, involving a survey of 252 Indonesian university students. The survey measured Personal Innovativeness, Perceived Ease of Use, Perceived Usefulness, and Continuance Usage Intention using validated measures on a Likert scale with five points. Partial Least Squares Structural Equation Modeling (SEM-PLS) was utilized to evaluate the evidence. The results demonstrate that all three factors have a favorable effect on the desire to continue utilizing ChatGPT. Theoretically, this study expands the Technology Acceptance Model (TAM) by incorporating Personal Innovativeness, offering new insights into factors that sustain long-term technology engagement. This integration contributes to the growing body of knowledge on technology adoption and its continued use, especially within educational contexts. Practically, the results underscore the importance of developing user-friendly and beneficial AI tools and fostering an innovative mindset among students to enhance sustained engagement. Future research should consider longitudinal studies and more diverse populations to further elucidate the factors influencing the continuance usage intention of AI technologies in educational contexts. These insights have significant implications for educators and developers aiming to improve the adoption and sustained use of AI tools like ChatGPT in education.
Keputusan Pembelian Konsumen di Ritel Modern: Bukti Empiris dari Superindo Jawa Tengah Dwi Syarifah Azzahra; Dian Marlina Verawati; Ipuk Widayanti
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7753

Abstract

The inconsistencies in previous research findings regarding the influence of promotions, product diversity, and price on purchasing decisions still raise questions, particularly because few studies have examined the context of modern supermarkets following the decline in offline shopping activity. Most studies have been conducted in metropolitan areas or online shopping channels, leaving little insight into consumer behavior at mid-tier supermarkets in non-metropolitan regions such as Central Java, where competition with traditional markets remains intense. To address this gap, this study aims to examine the contribution of these three factors while identifying the most dominant factor influencing Superindo customers’ purchasing decisions in Central Java. Using a quantitative approach, data were collected via an online questionnaire distributed to 180 respondents using purposive sampling. Analysis was performed using multiple linear regression with SPSS 22. The results indicate that price is the most dominant factor (t-calculated = 7.873; β = 0.478), followed by promotions (t = 5.220; β = 0.312), and product diversity (t = 5.201; β = 0.287). All three variables were found to have a positive and statistically significant partial effect. These findings confirm that a marketing strategy prioritizing competitive pricing, supported by effective promotions and a comprehensive product range, can drive consumer purchasing decisions during the transition from offline to online shopping.
Moderated Mediation of Organizational Ambidexterity and Knowledge Sharing in SME Performance Sofyan Ashari Nur; Satrio Tegar Sadewo; Yesica Apriliana Paska; Miftachul Mujib; Ipuk Widayanti
Advantage: Journal of Management and Business Vol. 4 No. 1 (2026): June
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/advantage.v4i1.286

Abstract

This study investigates the interrelationships among employee creativity, organizational ambidexterity, knowledge sharing, and SME performance within the context of Indonesia’s creative industries. Grounded in the Resource-Based View (RBV), the research conceptualizes creativity as a valuable human resource, ambidexterity as a dynamic organizational capability, and knowledge sharing as a moderating mechanism that enhances the utilization of these resources. A quantitative hypothesis-testing approach was applied, using data collected from 180 owners and managers of small and medium enterprises (SMEs) in Yogyakarta, Indonesia. Data were analysed through Partial Least Squares Structural Equation Modelling (SEM-PLS), which is appropriate for complex models with latent variables and moderate sample sizes. The results reveal that creativity positively influences ambidexterity, and ambidexterity significantly enhances SME performance. Moreover, knowledge sharing moderates both the relationship between creativity and ambidexterity and between ambidexterity and performance, strengthening their effects. These findings suggest that creativity provides the foundation for ambidextrous behaviour, while knowledge sharing acts as a catalyst that amplifies the transformation of creative ideas into innovative performance outcomes. The study contributes to the literature on organizational learning and dynamic capabilities by highlighting the synergistic role of creativity and knowledge sharing in fostering ambidexterity and competitive advantage in SMEs. Practically, it emphasizes the need for SME leaders to cultivate a knowledge-sharing culture and empower employees to experiment and collaborate, thereby enabling their organizations to remain adaptive and sustainable in rapidly changing environments
Framing Sustainability at Work: A Preliminary Integrative Mapping Review of HR Communication, Psychological Mechanisms, and Employee Green Behavior Shinta Ratnawati; Wirawan Dony Dahana; Hanung Eka Atmaja; Dian Marlina Verawati; Ipuk Widayanti
Golden Ratio of Human Resource Management Vol. 6 No. 2 (2026): March - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v6i2.2594

Abstract

This preliminary integrative mapping review examines how sustainability communication within human resource management (HRM) is associated with employee psychological mechanisms, pro-environmental work behavior, and employee and organizational outcomes. Two complementary Scopus search streams conducted on 5 August 2026 identified 848 records. After removing two duplicates and one non-English record, 845 titles and abstracts were screened using workplace, sustainability, communication, and employee-outcome criteria. Twenty-five records were retained for abstract-level descriptive mapping, thematic coding, and theory-based integration. Full-text eligibility verification, formal quality appraisal, and independent double coding were not completed; therefore, findings are interpreted as provisional patterns rather than definitive systematic-review evidence. The mapping indicates that sustainability communication functions as an embedded HRM architecture shaped by message clarity, credibility, framing, source, channel, dialogue, and consistency with enacted HR practices. Cognitive, affective, motivational, and social-organizational mechanisms, including role clarity, processing fluency, green self-efficacy, trust, organizational identification, and moral obligation, help explain employee responses to sustainability signals. Green leadership, psychological climate, HRM-system strength, organizational culture, and industry conditions act as boundary conditions, while ambiguity, symbolic messaging, and perceived greenwashing may produce adverse responses. The review proposes a provisional five-stage framework linking sustainability intentions, communication signals, employee interpretation, psychological mechanisms, pro-environmental work behavior, and employee and organizational outcomes. Further full-text verification and formal quality appraisal are required to validate the framework.