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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang JAM : Jurnal Aplikasi Manajemen Journal of Indonesian Economy and Business Global Review of Islamic Economics and Business Isti`dal : Jurnal Studi Hukum Islam At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Jurnal Sains Teknologi dan Sistem Informasi Invest Journal of Sharia & Economic Law El-Qish: Journal of Islamic Economics Islamiconomic: Jurnal Ekonomi Islam Journal of Management and Digital Business Jurnal Pengabdian Masyarakat Tjut Nyak Dhien International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Amkop Management Accounting Review (AMAR) MILRev: Metro Islamic Law Review IJMA Bulletin of Islamic Economics Journal of Business Economics and Management Journal of Islamic Economics and Finance Journal of Organizational Analysis and Performance Journal of Family and Sharia Jurnal Ilmiah Multidisiplin Indonesia International Journal of Economics Business and Social Sciences
Widayanti, Ipuk
Universitas Tidar
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Analisis Strategi Transformasi Digital dalam Meningkatkan Keunggulan Bersaing Organisasi Widayanti, Ipuk; Tanduklangi, Avysach Aldi
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v2i3.1047

Abstract

Digital transformation has become a strategic issue that is inseparable from the dynamics of organizational competition in the digital economy era. Changes in the business environment driven by the rapid development of information technology, market disruption, and increasing customer expectations require organizations to continuously adapt their business strategies. This study aims to analyze the role of digital transformation strategies in enhancing organizational competitive advantage and to identify the strategic challenges faced during their implementation. The research adopts a descriptive qualitative approach through a literature review by examining national and international scientific journals, reports from global institutions, and relevant official publications related to strategic management and digital transformation. The findings indicate that digital transformation significantly contributes to improving operational efficiency, fostering business model innovation, and strengthening organizational value creation. However, the success of digital transformation is highly influenced by human resource readiness, strategic leadership, and alignment between technology adoption and organizational objectives. This study provides managerial implications for organizations in formulating sustainable digital transformation strategies to achieve long-term competitive advantage.
Optimalisasi Potensi Wisata Desa melalui Pendekatan SDGs: Studi Kasus Kebun Makna Ponorogo, Jawa Timur Ipuk Widayanti
Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 1 (2025): Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Atha Publishing Globalindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/jimi.v1i1.49

Abstract

Penelitian ini bertujuan untuk mengkaji upaya optimalisasi potensi wisata desa melalui pendekatan Sustainable Development Goals (SDGs), dengan fokus pada pengembangan Kebun Refugia di Kabupaten Magetan, Jawa Timur. Kebun Refugia merupakan bentuk inovasi ekowisata berbasis pelestarian lingkungan dan pemberdayaan masyarakat desa. Melalui pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi terhadap pengelola wisata, perangkat desa, dan pengunjung. Hasil penelitian menunjukkan bahwa penerapan prinsip SDGs, khususnya pada tujuan ke-8 (Pekerjaan Layak dan Pertumbuhan Ekonomi), tujuan ke-11 (Kota dan Komunitas yang Berkelanjutan), dan tujuan ke-15 (Ekosistem Daratan), telah mendorong peningkatan partisipasi masyarakat, penciptaan lapangan kerja lokal, serta konservasi lingkungan. Kendala yang dihadapi antara lain keterbatasan anggaran, promosi digital yang belum optimal, serta kesadaran lingkungan masyarakat yang masih bervariasi. Kesimpulannya, pendekatan SDGs mampu menjadi kerangka kerja yang efektif dalam pengembangan wisata desa berkelanjutan dan peningkatan ekonomi lokal.
Analisis Strategi Transformasi Digital dalam Meningkatkan Keunggulan Bersaing Organisasi Ipuk Widayanti; Avysach Aldi Tanduklangi
Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 2 (2026): Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Atha Publishing Globalindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/jimi.v2i2.252

Abstract

Transformasi digital telah menjadi isu strategis yang tidak terpisahkan dari dinamika persaingan organisasi di era ekonomi digital. Perubahan lingkungan bisnis yang ditandai oleh perkembangan teknologi informasi, disrupsi pasar, serta meningkatnya ekspektasi pelanggan menuntut organisasi untuk mengadaptasi strategi bisnis secara berkelanjutan. Penelitian ini bertujuan untuk menganalisis peran strategi transformasi digital dalam meningkatkan keunggulan bersaing organisasi serta mengidentifikasi tantangan strategik yang dihadapi dalam proses implementasinya. Metode penelitian yang digunakan adalah pendekatan deskriptif kualitatif melalui studi literatur dengan menelaah jurnal ilmiah nasional dan internasional, laporan lembaga global, serta publikasi resmi yang relevan dengan topik manajemen strategik dan transformasi digital. Hasil kajian menunjukkan bahwa transformasi digital berkontribusi signifikan terhadap peningkatan efisiensi operasional, inovasi model bisnis, dan penguatan nilai tambah organisasi. Namun demikian, keberhasilan transformasi digital sangat dipengaruhi oleh kesiapan sumber daya manusia, kepemimpinan strategik, serta keselarasan antara teknologi dan tujuan organisasi. Penelitian ini memberikan implikasi manajerial bagi organisasi dalam merumuskan strategi transformasi digital yang berkelanjutan guna menciptakan keunggulan bersaing jangka panjang.
Keputusan Pembelian Konsumen Shopee: Dampak Kualitas Website, Kepercayaan, dan E-Service Quality Ipuk Widayanti
Journal of Organizational Performance and Analysis Vol. 1 No. 2 (2025): Journal of Organizational Analysis and Performance
Publisher : Athallah Publishing Globalindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/optimanus.v1i2.80

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas website, kepercayaan, dan e-service quality terhadap keputusan pembelian konsumen pada platform Shopee. Pertumbuhan e-commerce yang semakin pesat menuntut perusahaan untuk menyediakan layanan digital yang berkualitas agar mampu meningkatkan kepuasan dan keputusan pembelian konsumen. Metode penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada pengguna aktif Shopee. Analisis data dilakukan menggunakan regresi linier berganda untuk mengetahui hubungan dan pengaruh antar variabel. Hasil penelitian menunjukkan bahwa kualitas website berpengaruh positif terhadap keputusan pembelian karena tampilan yang menarik, navigasi yang mudah, dan kecepatan akses meningkatkan kenyamanan konsumen. Kepercayaan juga ditemukan memiliki pengaruh signifikan, dimana keamanan transaksi, reputasi penjual, serta konsistensi layanan mempengaruhi keyakinan konsumen dalam bertransaksi. Selain itu, e-service quality terbukti berperan penting dalam meningkatkan keputusan pembelian melalui kemudahan layanan pelanggan, kecepatan respon, dan ketepatan pengiriman. Secara keseluruhan, ketiga variabel tersebut berkontribusi signifikan dalam mendorong keputusan pembelian konsumen Shopee.
Beyond Legalism: Reframing Maqāṣid al-Sharīʿah for Value-Based Impact in Contemporary Islamic Finance Widayanti, Ipuk
Journal of Family and Sharia Vol. 2 No. 1 (2026): Journal of Family and Sharia
Publisher : Athallah Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/jfs.v2i1.343

Abstract

The rapid growth of Islamic finance has been accompanied by increasing concerns over its tendency toward formalistic legal compliance, often prioritizing contractual validity over substantive socio-economic impact. This study seeks to critically examine the prevailing legalistic orientation and to reframe the role of maqāṣid al-sharīʿah as a foundational framework for value-based impact in contemporary Islamic finance. While maqāṣid al-sharīʿah has long been recognized as the higher objectives of Islamic law, its operationalization within financial practices remains limited and frequently reduced to symbolic justification rather than substantive guidance. This research adopts a qualitative and conceptual approach, combining normative analysis of classical Islamic jurisprudence with contemporary socio-economic and financial discourse. It explores how maqāṣid al-sharīʿah—particularly the principles of justice (ʿadl), welfare (maṣlaḥah), and prevention of harm (ḍarar)—can be reinterpreted to address current challenges such as financial inclusion, ethical investment, and social equity. The findings reveal a significant gap between the theoretical ideals of maqāṣid and their practical implementation, largely due to institutional inertia, regulatory limitations, and the dominance of risk-averse, compliance-driven models. Furthermore, the study proposes a shift from a rule-based paradigm to a value-based framework that emphasizes impact-oriented finance. This transformation requires integrating maqāṣid into governance structures, product development, and performance measurement, thereby aligning financial activities with broader socio-economic objectives. The paper argues that such a reframing is essential to enhance the credibility, sustainability, and transformative potential of Islamic finance in the global financial system.
Metacompetencies for the future workforce: An analysis of generation Z's work readiness in the VUCA workplace Mujib, Miftachul; Widayanti, Ipuk; Ratnawati, Shinta; Agustin, Hesti; Ernawati, Nimas Jimi
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2383

Abstract

This study aimed to explore how metacompetencies influence the work readiness of Generation Z in Indonesia and to investigate the moderating effect of prior work experience. The originality of this research lies in its application of Shet’s (2024) VUCA-oriented metacompetency framework within the Indonesian workforce context. Adopting a quantitative explanatory approach, the study gathered data from 125 Generation Z workers aged 17-28 across Indonesia, collected between July and August 2025. The data were analyzed using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) technique by SmartPLS 4 software, complemented by Multi-Group Analysis (MGA) to examine both direct causal relationships and the moderating influence of work experience. The results reveal that cognitive, cross-cultural, and personal effectiveness competencies significantly enhance work readiness, while analytical competency shows no significant effect. Work experience moderates these relationships, strengthening the influence of metacompetencies on readiness. Practically, the findings guide educators, employers, and policymakers to prioritize experiential learning and metacompetency development as strategic foundations for preparing Gen Z to thrive in the VUCA workplace.
Measuring Regional Industrial Human Resource Dynamics Using a Composite LDGS Index Ipuk Widayanti
International Journal of Economics Business and Social Sciences Vol. 1 No. 1 (2026)
Publisher : Atha Publishing Globalindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/ijebss.v1i1.297

Abstract

The skincare industry has experienced significant growth in recent years, driven by increasing consumer awareness of personal care and product quality. In this competitive market, consumer perceptions play a crucial role in shaping purchasing decisions. Among the various factors influencing consumer behavior, country of origin and brand image are considered important determinants that affect how consumers evaluate skincare products and form purchase intentions. This study aims to analyze the influence of country of origin and brand image on consumer purchase intention in the skincare market. This research adopts a quantitative approach by collecting primary data through structured questionnaires distributed to consumers who are familiar with skincare products. The study examines how perceptions related to the origin of a product and the overall image of the brand influence consumer trust, product evaluation, and ultimately their intention to purchase. The data are analyzed using statistical methods to evaluate the relationships among the research variables and to determine the extent to which country of origin and brand image contribute to shaping consumer purchase intentions. The findings indicate that both country of origin and brand image have a significant influence on consumer purchase intention. Products originating from countries perceived to have strong reputations in the cosmetics industry tend to generate higher levels of consumer trust and positive product evaluations. Similarly, a strong and favorable brand image enhances consumer confidence and increases the likelihood of purchase. 
Co-Authors 12.520.20.206 Shinta Ratnawati, 12.520.20.206 Abdul Aziz Abdul Aziz Adamu Abubakar Muhammad Agustin, Hesti Aldianti, Raina Dewi Asep Saepullah Ashari Nur, Sofyan Avysach Aldi Tanduklangi Awis Hardjito Axel Giovanni Chaidir Iswanaji Diki Putra Setianto Ernawati, Nimas Jimi Hanung Eka Atmaja Hiyun Puspita Sari, Silvia Waning Jauhar Faradis Khairul Ikhwan M Zidny Nafi' Hasbi M. Zidny Nafi' Hasbi M. Zidny Nafi' Hasbi Maulidan, Rahmat Mujib, Miftachul Nurhayati Siregar, Nurhayati Nurul Jannah Puspita Sari, Silvia Waning Hiyun Ridho, Rizky Satrio Tegar Sadewo Silvia Waning Hiyun Puspita Sari Sofyan Ashari Nur Tanduklangi, Avysach Aldi Vanesa Hana Budiarani Verawati, Dian Marlina Yesica Apriliana Paska