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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ANDHARUPA Jurnal Informatika Upgris Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial SCIENCE TECH: Jurnal Ilmiah Ilmu Pengetahuan dan Teknologi Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Teknologi Informasi dan Pendidikan Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Abdimasku : Jurnal Pengabdian Masyarakat Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Citrakara
Ihya Ulumuddin, Dimas Irawan
Universitas Dian Nuswantoro
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Adaptasi Digital Marketing berbasis Website untuk Produk UMKM Fatikha Sweet Honey Haryadi, Toto; Ulumuddin, Dimas Irawan Ihya'; Prabowo, Dwi Puji; Ihwan, Afif Mas’udi
Jurnal Informatika UPGRIS Vol 8, No 1: Juni 2022
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jiu.v8i1.11524

Abstract

Honey is one of health supplements which bought by people to prevent Covid-19 symptoms. This is an opportunity for Fatikha Sweet Honey to introduce its products. However, the currently applied digital marketing strategy only focus on Facebook and Instagram media, which rarely get a response from consumers. It needs digital marketing media which can present a variety of product information such as: photos, benefits, variants, how to order, and so on. Based on these considerations, the website becomes a right digital marketing medium. This study focuses on adapting the website as a medium to introduce and sell honey products. The study used qualitative methods, supported by data searches through indirect interviews, observation, and literature studies. Website adaptation using MDLC. The result is a website as main media for promoting and selling Fatikha Sweet Honey products. The output of this research is expected to be useful for increasing sales of it and can be further developed into a marketplace application.
Implementasi AI untuk Otomatisasi dan Desain Cerdas dalam Media Presentasi Pendidikan di SMKN 10 Semarang Prabowo, Dwi Puji; Sulistiyawati, Puri; Ulumuddin, Dimas Irawan Ihya; Muqoddas, Ali; Soeleman, Arief
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 4 (2025): December
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/5437mr02

Abstract

Integrasi kecerdasan buatan (Artificial Intelligence/AI) dalam pendidikan vokasi menjadi kebutuhan strategis untuk meningkatkan efisiensi, kualitas visual, dan kesiapan lulusan menghadapi industri kreatif berbasis teknologi. Kegiatan pengabdian kepada masyarakat ini dilaksanakan di SMKN 10 Semarang dengan tujuan membekali siswa kompetensi implementatif AI dalam otomatisasi pembuatan media presentasi yang cerdas, menarik, dan profesional. Permasalahan utama mitra meliputi keterbatasan literasi AI, rendahnya keterampilan desain grafis visual, serta inefisiensi waktu dalam penyusunan materi presentasi yang masih dilakukan secara manual. Metode pelaksanaan menggunakan pendekatan partisipatif melalui hands-on workshop yang mencakup pengenalan konsep Generative AI, praktik prompt engineering, serta pendampingan intensif pemanfaatan fitur otomatisasi desain berbasis AI pada platform Canva. Kegiatan yang dilaksanakan pada 3 September 2025 ini diikuti oleh 32 siswa jurusan Rekayasa Perangkat Lunak. Hasil pelatihan menunjukkan peningkatan kompetensi yang signifikan, ditandai dengan 87,5% peserta mencapai kategori baik pada post-test. Secara kualitatif, siswa mampu menghasilkan presentasi tematik seperti profil startup digital dan proposal aplikasi dengan struktur narasi yang runtut, konsistensi visual, serta kualitas estetis yang mendekati standar industri. Dampak jangka panjang kegiatan ini berkontribusi pada peningkatan kesiapan siswa dalam menghadapi kebutuhan industri kreatif dan teknologi informasi. Keberlanjutan program diarahkan melalui integrasi materi AI ke pembelajaran produktif serta pemanfaatan AI sebagai alat bantu pengembangan portofolio siswa. Implementation of AI For Automation and Smart Design in Educational Presentation Media at SMKN 10 Semarang Abstract The integration of artificial intelligence (AI) in vocational education is a necessary strategy to improve efficiency, visual quality, and graduate readiness to face the technology-based creative industry. This community service activity was carried out at SMKN 10 Semarang with the aim of equipping students with AI implementation competencies in the automation of creating intelligent, attractive, and professional presentation media. The main problems of partners include limited AI literacy, low visual graphic design skills, and time inefficiency in preparing presentation materials which are still done manually. The implementation method used a participatory approach through a hands-on workshop that included an introduction to the concept of Generative AI, practice of prompt engineering, and assistance in intensifying the use of AI-based design automation features on the Canva platform. The activity, which was held on September 3, 2025, was attended by 32 students majoring in Software Engineering. The training results showed a significant increase in competency, marked by 87.5% of participants achieving a good category in the post-test. Qualitatively, students were able to produce thematic presentations such as digital startup profiles and application proposals with a coherent narrative structure, visual consistency, and aesthetic quality approaching industry standards. The long-term impact of this activity contributes to improving student preparedness for the needs of the creative and information technology industries. The sustainability program is guided by the integration of AI materials into productive learning and the use of AI as a tool to develop student portfolios.
Co-Authors Abi Senoprabowo Adi Prihandono Ajib Susanto ALI MUQODDAS Alif Putra Azhari Auria F Yogananti Christy Atika Sari De Rosal Ignatius Moses Setiadi Dwi Puji Prabowo Dwi Puji Prabowo, Dwi Puji Eko Hari Rachmawanto Ibnu Utomo Wahyu Mulyono IHWAN, AFIF MAS’UDI Indra Gamayanto Indrayana Fara Muhitha, Jeffry Kurniawan Subagio Muslih Muslih Nadila Ulfa Noor Hasyim Prasetyo, Lusi Noviani Pratama, Bong William Mariano Prihandono, Adi Puri Sulistiyawati Puri Sulistiyawati Riza Shafira Setiawan, Aries Sherlita Bere, Ofriana Maria Soeleman, Arief Toto Haryadi Toto Haryadi, Toto