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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ANDHARUPA Jurnal Informatika Upgris Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial SCIENCE TECH: Jurnal Ilmiah Ilmu Pengetahuan dan Teknologi Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Teknologi Informasi dan Pendidikan Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Citrakara
Ihya Ulumuddin, Dimas Irawan
Universitas Dian Nuswantoro
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Adaptasi Digital Marketing berbasis Website untuk Produk UMKM Fatikha Sweet Honey Haryadi, Toto; Ulumuddin, Dimas Irawan Ihya'; Prabowo, Dwi Puji; Ihwan, Afif Mas’udi
Jurnal Informatika UPGRIS Vol 8, No 1: Juni 2022
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jiu.v8i1.11524

Abstract

Honey is one of health supplements which bought by people to prevent Covid-19 symptoms. This is an opportunity for Fatikha Sweet Honey to introduce its products. However, the currently applied digital marketing strategy only focus on Facebook and Instagram media, which rarely get a response from consumers. It needs digital marketing media which can present a variety of product information such as: photos, benefits, variants, how to order, and so on. Based on these considerations, the website becomes a right digital marketing medium. This study focuses on adapting the website as a medium to introduce and sell honey products. The study used qualitative methods, supported by data searches through indirect interviews, observation, and literature studies. Website adaptation using MDLC. The result is a website as main media for promoting and selling Fatikha Sweet Honey products. The output of this research is expected to be useful for increasing sales of it and can be further developed into a marketplace application.
Co-Authors Abi Senoprabowo Adi Prihandono Ajib Susanto Alif Putra Azhari Auria F Yogananti Christy Atika Sari De Rosal Ignatius Moses Setiadi Dwi Puji Prabowo Dwi Puji Prabowo, Dwi Puji Eko Hari Rachmawanto Ibnu Utomo Wahyu Mulyono IHWAN, AFIF MAS’UDI Indra Gamayanto Indrayana Fara Muhitha, Jeffry Kurniawan Subagio Muslih Muslih Nadila Ulfa Noor Hasyim Prasetyo, Lusi Noviani Pratama, Bong William Mariano Prihandono, Adi Puri Sulistiyawati Puri Sulistiyawati Riza Shafira Setiawan, Aries Sherlita Bere, Ofriana Maria Toto Haryadi Toto Haryadi, Toto