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All Journal KONSELI: Jurnal Bimbingan dan Konseling (E-Journal) Wardah GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Konseling Pendidikan Islam Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi NAAFI: JURNAL ILMIAH MAHASISWA
Ningsih, Chairunnisah Putri Ayu
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pola Komunikasi Organisasi antara Staf Kelurahan dengan Pihak Eksternal dalam Membangun Citra Positif di Kalangan Pihak Eksternal di Kantor Kelurahan Sukamoro Kecamatan Talang Kelapa Banyuasin Sari, Afra Yunika; Ningsih, Chairunnisah Putri Ayu
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 6 (2025): EduTIK : Desember 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

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Abstract

Penelitian ini bertujuan untuk mendeskripsikan pola komunikasi organisasi antara staf Kelurahan Sukamoro dan pihak eksternal dalam membangun citra positif lembaga, serta mengidentifikasi hambatan yang muncul dalam proses komunikasi tersebut. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan landasan Teori Sistem Sosial Katz dan Kahn yang memandang organisasi sebagai sistem terbuka yang berinteraksi dengan lingkungannya melalui proses input, throughput, output, dan feedback. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi dengan informan yang terdiri atas lurah, staf kelurahan, serta pihak eksternal seperti LPM, bidan kelurahan, dan perusahaan sekitar. Hasil penelitian menunjukkan bahwa pola komunikasi yang diterapkan berbeda sesuai dengan karakteristik mitra eksternal. Komunikasi dengan Bidan Kelurahan bersifat hierarkis dan terpusat, dengan alur informasi yang jelas dari Lurah hingga pelaksana di lapangan. Komunikasi dengan Perusahaan bersifat formal dan tersentralisasi, menjaga konsistensi pesan dan tanggung jawab antar pihak. Sementara itu, komunikasi dengan LPM lebih fleksibel dan partisipatif, memungkinkan interaksi dua arah melalui rapat maupun media digital. Ketiga pola komunikasi tersebut menunjukkan adanya proses adaptasi organisasi terhadap lingkungan eksternal sebagai bentuk penerapan sistem sosial terbuka. Secara keseluruhan, penerapan pola komunikasi yang teratur dan adaptif di Kelurahan Sukamoro berkontribusi terhadap peningkatan efektivitas koordinasi dan penguatan citra positif lembaga publik di mata masyarakat maupun mitra eksternal.
Analisis Semiotika pada Makna Lirik Lagu Dempo Karya Hutan Tropis Suprianto, Suprianto; Saputra, Sepriadi; Ningsih, Chairunnisah Putri Ayu
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 6 (2025): EduTIK : Desember 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

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Abstract

Penelitian ini bertujuan untuk mengkaji makna simbolik dalam lirik lagu “Dempo” karya Hutan Tropis dengan menggunakan pendekatan semiotika Roland Barthes. Lagu ini dipilih karena secara eksplisit memuat pesan ekologis dan nilai-nilai budaya lokal masyarakat Besemah yang berkaitan erat dengan Gunung Dempo di Sumatera Selatan. Melalui pendekatan kualitatif deskriptif, peneliti menganalisis tiga lapisan makna dalam lirik lagu, yakni denotasi, konotasi, dan mitos. Hasil penelitian menunjukkan bahwa secara denotatif, lirik lagu menggambarkan Gunung Dempo sebagai sumber kehidupan dan ruang emosional manusia. Secara konotatif, lagu ini mengandung pesan tentang keikhlasan, kebijaksanaan, dan pentingnya menjaga hubungan harmonis dengan alam. Sedangkan secara mitologis, Gunung Dempo dimaknai sebagai simbol tanah air yang penuh kasih dan pengorbanan, mencerminkan identitas budaya serta nilai-nilai nasionalisme. Lagu “Dempo” bukan hanya karya seni musikal, tetapi juga berfungsi sebagai media komunikasi kultural yang membentuk kesadaran lingkungan dan warisan leluhur dalam masyarakat. Temuan ini menegaskan bahwa musik lokal dapat menjadi sarana komunikasi yang efektif dalam menyampaikan pesan-pesan sosial dan kultural secara simbolik.
Optimalisasi Social Media Marketing dalam Meningkatkan Brand Awareness Developer Properti di PT. Hazalem Citra Propertindo Palembang Tumiwa, Sandi; Ningsih, Chairunnisah Putri Ayu
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.344

Abstract

The development of digital technology has transformed the way marketing is communicated across various industrial sectors, including the real estate sector. Social media has become a strategic tool not only for product promotion but also for building a company's image and increasing brand awareness amidst increasingly fierce competition. This article aims to analyze how digital marketing strategies through social media can increase brand awareness for PT. Hazalem Citra Propertindo Palembang, based on reports from Student Professional Practice (PPM) activities. The method used is a descriptive qualitative approach, with data collection techniques through observation, interviews, and documentation during the internship period. The results indicate that the company has utilized various social media platforms such as Instagram, TikTok, Facebook, and WhatsApp Business as a means of property promotion. However, this utilization has been suboptimal due to limited human resources, a lack of consistency in content creation, limited funding for digital promotions, and a lack of regular social media performance evaluation. Therefore, a more planned, consistent, and data-driven digital marketing strategy is needed to maximize social media's potential to sustainably increase brand awareness.
The Influence of Palembang Arts and Culture on the Development of Digital Literacy and Communication Creativity of Students at UIN Raden Fatah Palembang Ningsih, Chairunnisah Putri Ayu; Yulia Anggraini, Riska; Belagustin, Anggita; Triana, Triana
Wardah Vol 26 No 2 (2025): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v26i2.31644

Abstract

This study originates from the need for students to develop 21st-century competencies, particularly digital literacy and communication creativity, amidst the rapid transformation of information technology. Palembang’s arts and culture, as a local heritage rich in aesthetic and philosophical values, are considered to have strategic potential in strengthening students’ identity, creative expression, and digital communication skills. This research aims to analyze the influence of Palembang arts and culture on the development of digital literacy and communication creativity among students at UIN Raden Fatah Palembang and to assess the extent to which local cultural values can be integrated into digital-based learning. Employing a mixed methods approach with a sequential explanatory design, the study began with quantitative data collection through questionnaires distributed to 75 students from the Faculty of Da'wah and Communication and the Faculty of Social and Political Sciences, followed by qualitative data collection through in-depth interviews and observations of cultural and digital communication activities. Data were analyzed using the Miles and Huberman model through data reduction, presentation, and conclusion drawing. The results show that Palembang arts and culture have a positive and significant effect on improving students’ digital literacy and communication creativity. Students actively involved in local cultural activities demonstrate greater abilities in utilizing digital media creatively, ethically, and contextually. Cultural values such as cooperation, originality, and aesthetics encourage the creation of innovative digital content rooted in local identity. Qualitative findings further reveal that social media serves as a strategic space for students to express cultural identity and expand positive communication networks. The study concludes that integrating Palembang arts and culture into digital literacy activities can serve as a model for local wisdom–based education relevant to the digital era. Its implications highlight the importance of curriculum design and institutional support that combine local culture with technology to nurture a creative, character-driven, and culturally grounded young generation.
Co-Authors Ainur Ropik Alamsyah, Bagus Wahyu Belagustin, Anggita Faiza, Meila Ginting, Eraskaita Haffizd, Muhammad Hafidzah, Qonita Zalfa Henny Yusalia jannati, zhila Julianti, Javica Khairunisya, Dwi Amanda Ledy Putri, Andi Juffi MAHARANI, AISYAH Oktavia, Clara Pratiwi, Aqila Ajeng Rosalinda, Riski Saleha Saputra, Afridho Saputra, Sepriadi Sari, Afra Yunika Syamsiar, Syamsiar Taufik Akhyar Triana, Triana Tumiwa, Sandi Utami Fitri, Hartika Wulandari, Oktaviana Putri yenrizal Yulia Anggraini, Riska