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All Journal Nivedana : Jurnal Komunikasi dan Bahasa CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Communicative : Jurnal Komunikasi dan Penyiaran Islam Jurnal Komunikasi & Media Digital
Khalila Zahra Maharani
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI PROMOSI MELALUI INSTAGRAM @evodis.aroma DALAM MENARIK MINAT BELI KONSUMEN Fajar Muttaqin; Suparman; Amiruddin Saleh; Rici Tri Harpin Pranata; Nabhila Manisya; Khalila Zahra Maharani; Maharani Azzahra
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1426

Abstract

This study aims to examine the promotional strategies implemented through social media content on Instagram @evodis.aroma to enhance consumer purchase interest. Beyond this, the research seeks to identify the range and diversity of content types used by the @evodis.aroma Instagram account to attract its audience and drive engagement. By employing a descriptive qualitative research method, utilizing in-depth interviews as a primary data collection technique, this study offers a comprehensive and nuanced understanding of the promotional tactics and content strategies deployed. The findings of this research reveal that Instagram @evodis.aroma utilizes a targeted promotional approach, strategically crafted to boost consumer interest and purchasing intent. This strategy is manifested through a variety of key elements and structured phases in the account’s content management, such as visually appealing posts, interactive stories, and informative product highlights. The analysis process of the strategy used by Instagram @evodis.aroma is conducted using the AIDA model (Awareness, Interest, Desire, and Action) as the main guideline.
KOMUNIKASI ORGANISASI DALAM MANAJEMEN KONFLIK DI BEM SEKOLAH VOKASI IPB UNIVERSITY Novi Karyanti; Suparman; Amiruddin Saleh; Rici Harpin Pranata; Nabhila Manisya; Khalila Zahra Maharani
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1487

Abstract

This study examines the scope of communication in conflict management within the Student Executive Board (BEM) of the Vocational School at IPB University. Conflicts often arise in student organizations due to differing perspectives and work priorities. Effective organizational communication is essential for maintaining stability and achieving common goals. This study aims to analyze the organizational communication flow and communication strategies used by BEM SV IPB in conflict management. A qualitative method was employed, with data gathered through in-depth interviews with informants who are members of BEM SV IPB. The findings indicate that the Vocational School’s Student Executive Board at IPB University uses an open communication approach involving various structural levels in conflict management, from departmental/office daily board members to the general chairperson of BEM SV IPB. This approach allows conflicts to be resolved at the lowest level first, thus maintaining organizational effectiveness and strengthening the role of field coordinators. The organizational communication strategies implemented by BEM SV IPB in conflict management include regular meetings, formal and informal communication, as well as evaluations or feedback. This strategy is effective in easing tensions, maintaining relationships, and fostering a collaborative organizational communication culture. This study provides guidance and benefits for other student organizations in conflict management to enhance cooperation within the organization or group.
Strategi Pembuatan Konten Instagram @amorphotoworks dalam Mempertahankan Konsistensi dan Kualitas Branding: Fauziah, Raden Gladis Muthia; Santoso, Hudi; Khalila Zahra Maharani; Nabhila Manisya; Amiruddin Saleh
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 4 (2024): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v4i4.629

Abstract

Penelitian ini mengkaji strategi pembuatan konten yang diterapkan oleh akun Instagram @Amorphotoworks dalam mempertahankan konsistensi dan kualitas branding di industri fotografi dan videografi pernikahan. Tujuan penelitian ini adalah untuk menganalisis jenis konten video yang diproduksi serta strategi yang digunakan untuk menjaga konsistensi branding dan meningkatkan kepuasan konsumen. Dengan pendekatan deskriptif kualitatif, data dikumpulkan melalui wawancara mendalam dengan pemilik dan tim media sosial serta observasi langsung pada akun Instagram. Hasil penelitian menunjukkan bahwa Amorphotoworks menerapkan beberapa strategi utama: penggunaan teknik sinematik yang konsisten, riset audiens yang rutin,perencanaan konten bulanan, dan evaluasi performa untuk beradaptasi dengan tren tanpa mengorbankan identitas merek. Selain itu, proses pembuatan konten mengikuti arahan dan kualitas kontrol yang terstruktur untuk memastikan keselarasan dengan nilai-nilai merek. Studi ini memberikan kontribusi dalam pemahaman strategi konten di Instagram untuk penguatan konsistensi branding, dan memiliki implikasi bagi bisnis yangingin mempertahankan citra branding visual secara optimal di saluran digital.
KOMUNIKASI ORGANISASI DALAM MENDORONG KINERJA KARYAWAN PADA DIVISI CORPORATE AND GOVERNMENT TRANS TV Ratu Chiandita; Suparman Suparman; Amiruddin Saleh; Rici Tri Harpin; Nabhila Manisya; Khalila Zahra Maharani; Anggi Widia; Maharani Azzahra
Communicative : Jurnal Dakwah dan Komunikasi Vol 5 No 2 (2024): Communicative : Jurnal Komunikasi dan Dakwah
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the role of organizational communication in improving employee performance in the Corporate and Government Division of Trans TV. The main problem discussed in this research is how the form of internal communication applied by the division and the role of communication in encouraging employee performance. Using a descriptive qualitative approach through a case study method, this research used in-depth interviews with a number of employees and secondary data analysis. The results show that organizational communication consisting of vertical, horizontal, and diagonal communication has been implemented by Trans TV's Corporate and Government Division. The vertical communication applied uses The Equalitarian Style approach. Horizontal communication that is applied plays a role in facilitating coordination between coworkers, supported by strategic workspaces, while diagonal communication accelerates cross-division decision making. This form of communication creates a comfortable work environment, strengthens relationships, and encourages employee performance and can reduce conflict, increase a sense of community, and maintain employee motivation. It can be concluded that organizational communication in the Corporate and Government Division of Trans TV plays a role in encouraging employee performance.
PERENCANAAN KOMUNIKASI KRISIS UMKM: STUDI KASUS RAIN DISTRICT PADA PLATFORM GOOGLE MAPS Fakhira, Nasywa Athaya; Nurisnina, Saffana Khalista; Andika Rizki Hadiana Putra; Kania Syifa Maulida; Maudyandra Chairunnisa; Enden Darjatul Ulya; Khalila Zahra Maharani; Velentina Setiawan
Jurnal Komunikasi & Media Digital Vol. 3 No. 1 (2025): Jurnal Komunikasi & Media Digital
Publisher : Program Studi Komunikasi Universitas Pertamina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70611/jkmd.v3i1.56

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan sektor vital dalam perekonomian Indonesia, tetapi masih rentan terhadap krisis yang bersumber dari kelemahan internal, terutama dalam manajemen sumber daya manusia (SDM) dan komunikasi organisasi. Penelitian ini bertujuan untuk menganalisis perencanaan komunikasi krisis yang dilakukan oleh UMKM Rain District sebagai respons terhadap ulasan negatif di Google Maps yang dipicu oleh lemahnya sistem rekrutmen dan pelayanan pelanggan. Dengan pendekatan kualitatif dan metode studi kasus, data diperoleh melalui wawancara mendalam serta analisis konten ulasan pelanggan. Hasil penelitian menunjukkan bahwa krisis yang dialami termasuk dalam kategori preventable crisis berdasarkan teori Situational Crisis Communication Theory (SCCT), dan belum ditangani secara sistematis karena ketiadaan tim komunikasi krisis. Meskipun telah dilakukan perbaikan internal seperti pelatihan staf dan pembenahan sistem rekrutmen, respons komunikasi masih bersifat reaktif dan belum terintegrasi secara digital. Penelitian ini merekomendasikan perencanaan komunikasi krisis formal berbasis teknologi, termasuk pembentukan tim khusus, strategi klarifikasi melalui media sosial, serta mekanisme evaluasi berbasis umpan balik daring. Temuan ini diharapkan dapat menjadi kontribusi praktis bagi UMKM dalam membangun sistem komunikasi krisis yang adaptif dan berkelanjutan di era opini publik digital.
Co-Authors Amiruddin Saleh Andika Rizki Hadiana Putra Anggi Widia Anggia Widia Khairunnisa Enden Darjatul Ulya Fajar Muttaqin Fakhira, Nasywa Athaya Fauziah, Raden Gladis Muthia Kania Syifa Maulida Khoerunnisa, Assyifa Uzzahro Maharani Azzahra Maudyandra Chairunnisa Nabhila Manisya Nabila Manisya Novi Karyanti Nurisnina, Saffana Khalista Ratu Chiandita Rici Harpin Pranata Rici Tri Harpin Rici Tri Harpin Pranata Santoso, Hudi Suparman Suparman Suparman suparman suparman Tania Nurrahmawati Velentina Setiawan