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All Journal ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Bisnis Hospitaliti Journal of Tourism Economics and Policy Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Community Services: Sustainability Development
PURNAMAWATI, Ida Ayu Putu Santi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Community Services: Sustainability Development

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Potential Empowering MSME Entrepreneurs in Dupa to Support Production and Marketing Enhancement in Sangeh Village, Abiansemal District PURNAMAWATI, Ida Ayu Putu Santi; PUTRA, I Komang; DEWI, I Gusti Ayu Agung Istri Sari
Community Services: Sustainability Development Vol. 1 No. 3 (2024): Community Services: Sustainability Development (July - October 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v1i3.63

Abstract

This Community Partnership Program (PKM) aims to empower Dupa Ayu Bagus Angkar MSMEs located in Sangeh Village, Abiansemal District, Badung Regency, Bali, in addressing various business challenges. The program identifies key issues the MSMEs face, including inadequate production facilities, suboptimal digital marketing, and manual financial management. Through a solution-based approach, the program includes training in digital marketing and financial management using Microsoft Excel and providing production tools such as digital scales and fragrance dispensers. The program's outcomes show improvements in production capacity, optimization of digital marketing strategies, and enhanced financial management for Dupa Ayu Bagus Angkar MSMEs. As a result, the program is expected to increase the competitiveness and sustainability of MSMEs in an increasingly competitive market and positively impact the local economy in Bali.
Strengthening MSMEs in Tabanan through Beaded Accessory Craft: Product Design Development and Digital Marketing Assistance DEWI, I Gusti Ayu Agung Istri Sari; PURNAMAWATI, Ida Ayu Putu Santi; PUTRI, Sukmasari Triana Gita
Community Services: Sustainability Development Vol. 2 No. 3 (2025): Community Services: Sustainability Development (July - October 2025)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program was conducted to support the development of micro, small, and medium enterprises (MSMEs), specifically Anasera, a beaded accessory craft business located in Tabanan Regency, Bali. Anasera sells its handmade products through offline art shops in the Tanah Lot tourist area but faces challenges in product design innovation and lacks an effective digital marketing strategy. These limitations reduce the business's ability to compete and grow, especially in the increasingly digital marketplace. The program focused on two main areas: (1) improving product design by providing training on color composition, trend adaptation, and uniqueness in handmade accessories, and (2) enhancing digital marketing skills through workshops on content creation, the use of social media platforms, and basic e-commerce management. After the implementation, Anasera demonstrated improved product presentation, created engaging promotional content, and began utilizing digital platforms to reach a wider audience. This initiative highlights the importance of combining creative design development with digital marketing to empower local MSMEs, particularly in tourism-driven areas, to improve their sustainability and competitiveness in both offline and online markets.
Co-Authors DEWI, Gusti Ayu Agung Istri Sari Dewi, I Gusti Ayu Agung Istri Sari Dewi, Putu Julyantika Nica I Gusti Ayu Krisma Widya Saraswati I Komang Putra JAMALUDDIN, Mohd Raziff Bin Mentari Kinasih Premanayasa, I Wayan Gede Andhika Purnamasari, I Gusti Ayu Agung Jaya PUTRA, A.A Ngr Gde Punia Artawan Putra, I Ketut Johny Pramanda Putu Ayu Sita Laksmi RASHID, Wan Edura Wan SAIHANI, Shamsul Bahrin Sukmasari Triana Gita Putri Suriani, Ni Nyoman VIDYANTARI , Putu Kemala Yudhistira, Dewa Made Raditya Dwi