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All Journal ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Bisnis Hospitaliti Journal of Tourism Economics and Policy Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Community Services: Sustainability Development
PURNAMAWATI, Ida Ayu Putu Santi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Visualisasi Branding Kemasan Olahan Ikan sebagai Daya Tarik dan Informasi Usaha Mikro Sari Mina Segara Dewi, Putu Julyantika Nica; Kinasih, Mentari; Purnamawati, Ida Ayu Putu Santi; Saraswati, I Gusti Ayu Krisma Widya; Premanayasa, I Wayan Gede Andhika; Yudhistira, Dewa Made Raditya Dwi; Purnamasari, I Gusti Ayu Agung Jaya
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i1.6030

Abstract

This community service program with the Sari Mina Segara Group in Sangsit Village aimed to improve the competitiveness of Sudang Lepet and other fish-based products facing issues of short shelf life, simple packaging, and also limited marketing. The program introduced vacuum packaging, standardized labeling, and digital marketing strategies. Implementation involved training, mentoring, and equipment assistance. The results showed vacuum packaging extended shelf life, enhanced product safety, and reduced contamination risks. Informative labeling combined with Balinese cultural elements strengthened brand identity and consumer appeal. Digital marketing aspect has expanded product reach beyond local markets, improving sales, and visibility. Initial resistance to make a new technology was overcome through step-by-step guidance, leading to full participation and independent management of packaging and promotion. Overall, the program helps to strengthened product quality, broadened market access, and supported business sustainability in line with SDGs 8 and 12. Replication for other fisheries-based MSMEs is recommended to enhance competitiveness and eco-friendly packaging innovation.
Co-Authors DEWI, Gusti Ayu Agung Istri Sari Dewi, I Gusti Ayu Agung Istri Sari Dewi, Putu Julyantika Nica I Gusti Ayu Krisma Widya Saraswati I Komang Putra JAMALUDDIN, Mohd Raziff Bin Mentari Kinasih Premanayasa, I Wayan Gede Andhika Purnamasari, I Gusti Ayu Agung Jaya PUTRA, A.A Ngr Gde Punia Artawan Putra, I Ketut Johny Pramanda Putu Ayu Sita Laksmi RASHID, Wan Edura Wan SAIHANI, Shamsul Bahrin Sukmasari Triana Gita Putri Suriani, Ni Nyoman VIDYANTARI , Putu Kemala Yudhistira, Dewa Made Raditya Dwi