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All Journal International Journal of Environmental, Sustainability, and Social Science ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Bisnis Hospitaliti Journal of Tourism Economics and Policy Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Governance, Taxation, and Auditing Community Services: Sustainability Development Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis
PURNAMAWATI, Ida Ayu Putu Santi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Visualisasi Branding Kemasan Olahan Ikan sebagai Daya Tarik dan Informasi Usaha Mikro Sari Mina Segara Dewi, Putu Julyantika Nica; Kinasih, Mentari; Purnamawati, Ida Ayu Putu Santi; Saraswati, I Gusti Ayu Krisma Widya; Premanayasa, I Wayan Gede Andhika; Yudhistira, Dewa Made Raditya Dwi; Purnamasari, I Gusti Ayu Agung Jaya
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i1.6030

Abstract

This community service program with the Sari Mina Segara Group in Sangsit Village aimed to improve the competitiveness of Sudang Lepet and other fish-based products facing issues of short shelf life, simple packaging, and also limited marketing. The program introduced vacuum packaging, standardized labeling, and digital marketing strategies. Implementation involved training, mentoring, and equipment assistance. The results showed vacuum packaging extended shelf life, enhanced product safety, and reduced contamination risks. Informative labeling combined with Balinese cultural elements strengthened brand identity and consumer appeal. Digital marketing aspect has expanded product reach beyond local markets, improving sales, and visibility. Initial resistance to make a new technology was overcome through step-by-step guidance, leading to full participation and independent management of packaging and promotion. Overall, the program helps to strengthened product quality, broadened market access, and supported business sustainability in line with SDGs 8 and 12. Replication for other fisheries-based MSMEs is recommended to enhance competitiveness and eco-friendly packaging innovation.
The Influence of Brand Image, Price, and Promotion on Purchase Decisions for Jiniso Purnamawati, Ida Ayu Putu Santi; Maharani, Ni Made Dinda Dwi; Putri, Sukmasari Triana Gita
International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 1 (2026): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i1.1899

Abstract

Consumer purchase decisions for Jiniso products are not completely stable, as different shopping experiences can influence their level of satisfaction and future repurchase intentions. Purchase decisions are influenced by many factors, such as brand image, price, and promotion. The research problem in this study is how brand image, price, and promotion influence purchase decisions for Jiniso fashion products on the e-commerce platform Shopee in Denpasar. This study aims to determine the influence of brand image, price, and promotion on purchase decisions. The population in this study was Jiniso fashion product consumers in Denpasar City, a sample of 85 respondents. The research method used was quantitative. Data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, F-Test, and t-Test using SPSS version 26. The results showed that brand image, price, and promotion had a positive and significant influence on purchase decisions. Brand image had a positive and significant influence on purchase decisions, price had a positive and significant influence on purchase decisions, and promotion had a positive and significant influence on purchase decisions. The researcher's recommendations include providing honest information about product ingredients, creating promotional policies that are more aligned with product quality, increasing the intensity of promotions on Shopee and striving to provide quality products, aligning promotions with benefits, and implementing attractive promotions.
Pengaruh Promosi Digital dan Brand Image terhadap Niat Beli di Tan-Panama Coffee di Kota Denpasar Winanda, Ni Made Pramesi Dwi; Wahyuni, Ni Made; Purnamawati, Ida Ayu Putu Santi
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i1.12288

Abstract

The purpose of this paper is to contribute to the management literature in the creative culinary coffee shop industry by examining the influence of digital promotion and brand image on simultaneous and partial purchase intention. Using a descriptive research approach, this study uses quantitative data to assess how purchase intention is influenced by digital promotion and brand image. The research location is Tan-Panama coffee shop, Denpasar. The research sample includes 102 consumers who have made purchases. Data collection was conducted using a questionnaire survey method with a simple random sampling technique. The data analysis technique used SPSS 26.0 software. The results of the study indicate that digital promotion and brand image together have a significant positive influence on purchase intention. Then, digital promotion has a positive and significant impact on purchase intention among consumers. Furthermore, brand image greatly influences purchase intention. Practically, this study will help management or marketers to understand the power of digital promotion as a marketing tool and brand image more strategically to attract new customers. Understanding how it affects consumer purchase intention is very important and has strong implications for marketers. The implication of this study is that the management of Tan-Panama coffee shop must build digital promotions and strengthen its brand image so that it can increase purchase intention.
The Influence of Product Quality, Product Innovation, and Brand Image on Consumer Purchasing Decisions for the Eiger Brand in Denpasar City Prasyatiya, I Nyoman Adi; Pasupati, Bayu; Purnamawati, Ida Ayu Putu Santi
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)-In Progress
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i4.1934

Abstract

This study aims to examine how product quality, innovation, and brand perception influence consumer purchasing choices for the Eiger brand in Denpasar City. A quantitative methodology was employed through a survey conducted with 98 participants selected using a purposive sampling method. Data were collected using a Likert-scale questionnaire and evaluated using various statistical measures such as reliability, classical assumption assessment, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The findings are expected to demonstrate that product quality, product innovation, and brand image can influence consumer purchasing behavior, both individually and collectively, serving as the basis for strategies to increase a company's market competitiveness.
Co-Authors DEWI, Gusti Ayu Agung Istri Sari Dewi, I Gusti Ayu Agung Istri Sari I Gusti Ayu Krisma Widya Saraswati I Komang Putra JAMALUDDIN, Mohd Raziff Bin Maharani, Ni Made Dinda Dwi Mentari Kinasih Ni Made Wahyuni Pasupati, Bayu Prasyatiya, I Nyoman Adi Premanayasa, I Wayan Gede Andhika Purnamasari, I Gusti Ayu Agung Jaya PUTRA, A.A Ngr Gde Punia Artawan Putra, I Ketut Johny Pramanda Putu Ayu Sita Laksmi Putu Julyantika Nica Dewi RASHID, Wan Edura Wan SAIHANI, Shamsul Bahrin Sukmasari Triana Gita Putri Suriani, Ni Nyoman VIDYANTARI , Putu Kemala Winanda, Ni Made Pramesi Dwi Yudhistira, Dewa Made Raditya Dwi