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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Manajemen dan Bisnis Indonesia Al-Muzara'ah Jurnal Analisis Bisnis Ekonomi SENTRALISASI Jurnal Bisnis dan Akuntansi Dinasti International Journal of Management Science Jurnal Pengabdian Masyarakat Bumi Raflesia Bisman (Bisnis dan Manajemen): The Journal of Business and Management SOLUSI Dinasti International Journal of Digital Business Management Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia AMAR (Andalas Management Review) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Cakrawala Ilmiah Formosa Journal of Applied Sciences (FJAS) Jurnal Lemhannas RI DEDIKASI : Jurnal Pengabdian Kepada Masyarakat International Journal of Indonesian Business Review Journal of Indonesia Marketing Association
Arief Bowo Prayoga Kasmo
Universitas Mercu Buana
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Indonesia Marketing Association

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Study on Intention to Using Digital Banking Study: Bank Jago Kasmo, Arief Bowo Prayoga; Khahfi, Aqmal Muhammad; Oteino, Ojatta Dominic
Journal of Indonesia Marketing Association (IMA) Vol. 2 No. 2 (2024)
Publisher : Indonesia Marketing Association (IMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69477/ima.v2i2.29

Abstract

The growth of digital bank users in Indonesia is quite high compared to other countries in Asia, however, in Indonesia the percentage of digital bank users is still below that of traditional bank users. Bank Jago is the digital bank with the highest user growth among digital banks in Indonesia. The objective of this research is to examine the influence of Perceived Ease, Efficiency, and Trust on the Interest in Using Bank Jago as a Digital Bank. The sample selection technique uses purposive sampling with a predetermined sample size of 170 respondents. Data analysis techniques include quantitative descriptive analysis and structural equation modeling. The analyzed equation model includes the outer model, inner model, and hypothesis testing. Based on the results obtained using PLS-SEM software version 3.0, it is found that there is a significant positive influence between the perceived ease, the efficiency, and trust on the interest in using Bank Jago as a digital bank. There are three suggestions according to the results of this study, one of which is to increase the trust of potential customers, digital banks are expected to evaluate the digital-savvy generation by being active in social media and digital platforms to communicate with the digital-savvy generation and other audiences to assist in marketing, service, and stakeholder engagement.
Co-Authors Achmad Jamil Adhy Purnama Adhy Purnama, Adhy Ali Hanafiah Arif Budi Santoso Asep Hendra Prakasa Bin Rahmad, Khozaeni Charlie Bernando Halomoan Samosir Diah Fistiani Sukardiman Eneng Fitri Zakiyah Erna Setiany Heliantono Idris Idris Idris Idris Immawati, Siti Asriah Jamal, Farkhan Najisurya Jumarno, Jumarno Khahfi, Aqmal Muhammad Lucky Nugroho Maria Maria Masfufatun Nur Memon, Ubedullah Milawati Mohamad Rohadi Oktovani, Theresia Oteino, Ojatta Dominic Rahmadina, Andini Rajut Prasetya Riska Jayanti Rizki Briandana Safitri, Yolanda Santo , Vianty Adelli Setyo Riyanto, Setyo Sukarmi Sukarmi Sukarmi Sukarmi, Sukarmi Surender Mor Syifa Fauziah Tafiprios Tafiprios Unang Toto Handiman Yananto Mihadi Putra Yenny Dwi Handayani Yolanda Safitri Yugita, Tesa Uci