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STRATEGI PEMASARAN JASA DALAM KONTEKS PENDIDIKAN DALAM MENINGKATKAN DAYA SAING DAN KEPUASAN PELANGGAN Fadholi, Muhamad; Zulaikha, Siti; Rochanah, Siti; Rika Karilia; Fitri, Muhammad
Perspektif Ilmu Pendidikan Vol. 38 No. 2 (2024): Perspektif Ilmu Pendidikan
Publisher : Fakultas Ilmu Pendidikan Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/PIP.382.3

Abstract

Service marketing strategy is the main aspect that needs to be explored to identify potential for improvement and development. This research discusses formulating marketing strategies that will be implemented, analyzing student preferences and needs, and evaluating customer satisfaction. The results obtained are Analysis of Student Preferences: Students from the FIP UNJ Education Management Study Program prefer face-to-face learning methods (78.3%), although a small number also support blended learning; Various digital learning media have been used, showing readiness for further technology integration; Students need additional support such as tutors and workshops for their personal development. Satisfaction Level: Student satisfaction with various aspects such as lecturers, curriculum, campus facilities, and administrative services varies, with some areas requiring improvement, particularly in campus infrastructure and teaching quality. Recommended Marketing Strategy: Strengthening academic branding by highlighting alumni successes and improving teaching quality; Utilization of digital technology for learning and communication with students; Improvement of campus facilities to support offline learning and student comfort; Promotions and digital marketing campaigns to attract prospective new students. Conclusions and Suggestions: There is a need to improve the quality of teaching and campus facilities, optimize technology in learning, as well as more aggressive marketing campaigns to strengthen the competitiveness of study programs; Adapting the curriculum to industry needs is also important to ensure graduates remain competitive in the job market.
Pengembangan Sumber Daya Pendidikan pada Generasi Milenial Melalui Era 5.0 dan Local Genius 6.0 Madhakomala, R.; Sari, Eliana; Fadholi, Muhamad; Nasution, Satri Dwi Kurnia; Kayen, Hazrat Shah
Perspektif Ilmu Pendidikan Vol. 38 No. 2 (2024): Perspektif Ilmu Pendidikan
Publisher : Fakultas Ilmu Pendidikan Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/PIP.382.9

Abstract

This research examines the development of educational resources in the millennial generation era by utilizing the Society 5.0 and Local Genius 6.0 approaches. The main focus of this research is how these two concepts can be applied in developing an educational curriculum that is more adaptive, relevant to modern technology, and still maintains local values. Using an explorative method, this research found that the merging of technology and local wisdom resulted in significant improvements in education quality, student engagement, as well as strengthening cultural identity. Despite some obstacles such as gaps in access to technology and limited resources, the results show that this holistic approach is effective in improving the quality of education in the digital era.
“Bridging the digital divide”: Assessing and advancing teachers’ digital literacy across Indonesian provinces Zulaikha, Siti; Fadholi, Muhamad; Sururi, Sururi; Syahril, Syahril; Jamil, Soraya Nuron; Ariyanti, Putri Novira
Journal of Educational Management and Instruction (JEMIN) Vol. 5 No. 1 (2025): January - June 2025
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jemin.v5i1.11586

Abstract

Amid the accelerating integration of digital technologies into educational ecosystems, a critical gap remains in the systematic evaluation and strategic enhancement of teachers’ digital literacy across Indonesia’s diverse regions. This encourages the pressing need for validated assessment instruments and targeted interventions to support educators' competencies. This study disseminates a rigorously validated digital literacy measurement tool grounded in the Instant Digital Competence Assessment (IDCA) framework and investigates the digital literacy levels of elementary school teachers in several provinces of Indonesia, i.e., DKI Jakarta, West Java, and West Sumatra. Employing a quantitative-descriptive survey design, data were collected from 296 teachers through online questionnaires. The sample size was calculated using Slovin’s formula with a 10% margin of error, followed by simple random sampling for participant recruitment. The IDCA instrument measures digital literacy across three core dimensions: Technological, Cognitive, and Ethical. The findings reveal that teachers generally exhibit a "fairly good" level of digital literacy. Notably, respondents reported higher competence in the Ethical and Technological domains, particularly in areas such as online safety, respectful digital interaction, and the ability to navigate and utilize digital tools. However, significant deficiencies were identified within the Cognitive dimension, especially concerning critical evaluation of information credibility and analytical processing of digital content. These results highlight the urgent need for strategically designed professional development programs that prioritize the cultivation of higher-order cognitive digital skills. Furthermore, the study advocates for robust educational policies to bolster teacher readiness in delivering technology-enhanced instruction, thereby ensuring meaningful integration of digital tools in 21st-century classrooms.
Bridging Education and Industry: The Implementation Phase of an Integrated Industrial Class Fadholi, Muhamad; Zulaikha, Siti; Muji Rahayu, Sri
Perspektif Ilmu Pendidikan Vol. 39 No. 1 (2025): Perspektif Ilmu Pendidikan (In Press)
Publisher : Fakultas Ilmu Pendidikan Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/PIP.391.6

Abstract

High graduate unemployment rates from Indonesian vocational high schools highlight a critical mismatch between educational competencies and industry demands. This article investigates the implementation phase of an integrated industrial class program within the Hospitality Skills Program at SMK Negeri 60 Jakarta, designed to address this gap. Using a qualitative descriptive approach, data were gathered via interviews, observations, and document analysis, focusing on program execution. Findings reveal a "week release" system alternating students between school and partner hotels, involving systematic dispatch, industry induction, and departmental placements for active participation in operational tasks. School-led monitoring and support were integral. This immersive implementation significantly enhanced students' technical and interpersonal skills. However, challenges included student adaptation, logistical issues, and aligning school-industry expectations. The study concludes that successful industrial class implementation, vital for mitigating the competency gap, hinges on strong school-industry collaboration, robust support, and adaptive management, offering insights for effective work-integrated vocational learning.
Implementasi Program Literasi Digital Dalam Pengembangan Media Ajar Guru Madrasah Ibtidaiyah Di Kecamatan Klari: Penelitian Mestika, Gelar Gelora; Listyasari, Winda Dewi; Fadholi, Muhamad; Fuad, Nurhattati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3762

Abstract

This study aims to evaluate the implementation of a digital literacy program for Madrasah Ibtidaiyah teachers in Klari District, particularly in the development of digital based teaching media. This program was designed in response to the need to improve digital literacy among madrasah educators in line with developments in information technology. Post-test results indicate a significant improvement in teachers' understanding and skills in utilizing technology as a learning medium. The implications of this research suggest that the digital literacy program is effective in promoting the quality of learning at the Madrasah Ibtidaiyah level.
Comparative Analysis of Secondary School Teachers’ Competency in Literacy and Numeracy: A Cross-National Evidence from Indonesia and Afghanistan Takdir, Muh.; Listyasari, Winda Dewi; Rahmawati, Desi; Fadholi, Muhamad; Maheswari, Jenar; Febriani, Aisyah; Kayen, Hazrat Shah
Nusantara: Jurnal Pendidikan Indonesia Vol. 6 No. 1 (2026)
Publisher : Lembaga Sosial Rumah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62491/njpi.2026.v6i1-1

Abstract

Purpose – This study aims to analyze and compare the competencies of secondary school teachers in teaching literacy and numeracy in Indonesia and Afghanistan.Methods – Employing a descriptive comparative quantitative approach, the study involved 200 teachers from both countries selected through a stratified random sampling technique. Data were collected using questionnaires, classroom observations, and semi-structured interviews, and analyzed using descriptive statistics to compare the mean competency scores. Findings – The findings revealed that teachers in Indonesia demonstrated higher competency scores in literacy (71.4) and numeracy (68.3) compared to teachers in Afghanistan, who scored 62.8 in literacy and 59.7 in numeracy. Indonesian teachers also reported greater participation in professional training, more frequent use of educational technology, and a stronger application of contextual approaches in their teaching practices. The study underscores the importance of continuous professional development, resource support, and context-based pedagogical approaches in enhancing teacher competencies. Research Implications – These findings contribute to the formulation of more responsive educational policies and open avenues for further research within broader geographical and socio-cultural contexts.
Digital Transformation in the Education Sector: The Role of MIS Integration in Driving Operational Efficiency and Competitive Advantage Fadholi, Muhamad; Zulaikha, Siti; Arifin, Fawzul
Jurnal Manajemen Pendidikan Vol. 16 No. 2 (2025): Jurnal Manajemen Pendidikan
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid digital transformation driven by Industry 4.0 and Society 5.0 has placed significant pressure on educational institutions to modernize their operations. While Management Information Systems (MIS) are widely recognized as essential for centralizing and streamlining institutional processes, many schools continue to rely on fragmented, siloed systems that limit efficiency and strategic impact. Previous studies have largely focused either on individual perceptions of technology use or on student outcomes, leaving a gap in understanding how MIS integration holistically influences institutional performance. This study addresses that gap by examining the integration of digital technologies within MIS and its impact on both operational efficiency and competitive advantage in the education sector. Using a qualitative, instrumental case study design, data were gathered from five Jakarta-based schools through interviews, observations, and document analysis. Findings indicate that moving from isolated systems to an integrated, cloud-based MIS enhanced efficiency across time, cost, and workflows, while also ensuring higher data accuracy and enabling evidence-based decision-making. These gains directly translated into stronger institutional reputation, improved stakeholder services, and greater organizational agility. Success was strongly supported by visionary leadership and comprehensive training, whereas resistance to change, technical glitches, and infrastructural limitations posed challenges. The study contributes a holistic, empirically grounded model that links MIS integration to both operational and strategic outcomes. By bridging theoretical potential with practical evidence, it offers valuable insights for educational leaders formulating digital transformation strategies.