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All Journal Perspektif Ilmu Pendidikan Journal of Educational Management and Instruction (JEMIn)
Fadholi, Muhamad
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Education Languange, Linguistic, Communication & Media

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STRATEGI PEMASARAN JASA DALAM KONTEKS PENDIDIKAN DALAM MENINGKATKAN DAYA SAING DAN KEPUASAN PELANGGAN Fadholi, Muhamad; Zulaikha, Siti; Rochanah, Siti; Rika Karilia; Fitri, Muhammad
Perspektif Ilmu Pendidikan Vol. 38 No. 2 (2024): Perspektif Ilmu Pendidikan
Publisher : Fakultas Ilmu Pendidikan Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/PIP.382.3

Abstract

Service marketing strategy is the main aspect that needs to be explored to identify potential for improvement and development. This research discusses formulating marketing strategies that will be implemented, analyzing student preferences and needs, and evaluating customer satisfaction. The results obtained are Analysis of Student Preferences: Students from the FIP UNJ Education Management Study Program prefer face-to-face learning methods (78.3%), although a small number also support blended learning; Various digital learning media have been used, showing readiness for further technology integration; Students need additional support such as tutors and workshops for their personal development. Satisfaction Level: Student satisfaction with various aspects such as lecturers, curriculum, campus facilities, and administrative services varies, with some areas requiring improvement, particularly in campus infrastructure and teaching quality. Recommended Marketing Strategy: Strengthening academic branding by highlighting alumni successes and improving teaching quality; Utilization of digital technology for learning and communication with students; Improvement of campus facilities to support offline learning and student comfort; Promotions and digital marketing campaigns to attract prospective new students. Conclusions and Suggestions: There is a need to improve the quality of teaching and campus facilities, optimize technology in learning, as well as more aggressive marketing campaigns to strengthen the competitiveness of study programs; Adapting the curriculum to industry needs is also important to ensure graduates remain competitive in the job market.
Pengembangan Sumber Daya Pendidikan pada Generasi Milenial Melalui Era 5.0 dan Local Genius 6.0 Madhakomala, R.; Sari, Eliana; Fadholi, Muhamad; Nasution, Satri Dwi Kurnia; Kayen, Hazrat Shah
Perspektif Ilmu Pendidikan Vol. 38 No. 2 (2024): Perspektif Ilmu Pendidikan
Publisher : Fakultas Ilmu Pendidikan Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/PIP.382.9

Abstract

This research examines the development of educational resources in the millennial generation era by utilizing the Society 5.0 and Local Genius 6.0 approaches. The main focus of this research is how these two concepts can be applied in developing an educational curriculum that is more adaptive, relevant to modern technology, and still maintains local values. Using an explorative method, this research found that the merging of technology and local wisdom resulted in significant improvements in education quality, student engagement, as well as strengthening cultural identity. Despite some obstacles such as gaps in access to technology and limited resources, the results show that this holistic approach is effective in improving the quality of education in the digital era.
“Bridging the digital divide”: Assessing and advancing teachers’ digital literacy across Indonesian provinces Zulaikha, Siti; Fadholi, Muhamad; Sururi, Sururi; Syahril, Syahril; Jamil, Soraya Nuron; Ariyanti, Putri Novira
Journal of Educational Management and Instruction (JEMIN) Vol. 5 No. 1 (2025): January - June 2025
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jemin.v5i1.11586

Abstract

Amid the accelerating integration of digital technologies into educational ecosystems, a critical gap remains in the systematic evaluation and strategic enhancement of teachers’ digital literacy across Indonesia’s diverse regions. This encourages the pressing need for validated assessment instruments and targeted interventions to support educators' competencies. This study disseminates a rigorously validated digital literacy measurement tool grounded in the Instant Digital Competence Assessment (IDCA) framework and investigates the digital literacy levels of elementary school teachers in several provinces of Indonesia, i.e., DKI Jakarta, West Java, and West Sumatra. Employing a quantitative-descriptive survey design, data were collected from 296 teachers through online questionnaires. The sample size was calculated using Slovin’s formula with a 10% margin of error, followed by simple random sampling for participant recruitment. The IDCA instrument measures digital literacy across three core dimensions: Technological, Cognitive, and Ethical. The findings reveal that teachers generally exhibit a "fairly good" level of digital literacy. Notably, respondents reported higher competence in the Ethical and Technological domains, particularly in areas such as online safety, respectful digital interaction, and the ability to navigate and utilize digital tools. However, significant deficiencies were identified within the Cognitive dimension, especially concerning critical evaluation of information credibility and analytical processing of digital content. These results highlight the urgent need for strategically designed professional development programs that prioritize the cultivation of higher-order cognitive digital skills. Furthermore, the study advocates for robust educational policies to bolster teacher readiness in delivering technology-enhanced instruction, thereby ensuring meaningful integration of digital tools in 21st-century classrooms.
Bridging Education and Industry: The Implementation Phase of an Integrated Industrial Class Fadholi, Muhamad; Zulaikha, Siti; Muji Rahayu, Sri
Perspektif Ilmu Pendidikan Vol. 39 No. 01 (2025): Perspektif Ilmu Pendidikan (In Press)
Publisher : Fakultas Ilmu Pendidikan Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/PIP.391.6

Abstract

High graduate unemployment rates from Indonesian vocational high schools highlight a critical mismatch between educational competencies and industry demands. This article investigates the implementation phase of an integrated industrial class program within the Hospitality Skills Program at SMK Negeri 60 Jakarta, designed to address this gap. Using a qualitative descriptive approach, data were gathered via interviews, observations, and document analysis, focusing on program execution. Findings reveal a "week release" system alternating students between school and partner hotels, involving systematic dispatch, industry induction, and departmental placements for active participation in operational tasks. School-led monitoring and support were integral. This immersive implementation significantly enhanced students' technical and interpersonal skills. However, challenges included student adaptation, logistical issues, and aligning school-industry expectations. The study concludes that successful industrial class implementation, vital for mitigating the competency gap, hinges on strong school-industry collaboration, robust support, and adaptive management, offering insights for effective work-integrated vocational learning.
Co-Authors Ariyanti, Putri Novira Eliana Sari, Eliana Jamil, Soraya Nuron Kayen, Hazrat Shah Muhammad Fitri, Muhammad Muji Rahayu, Sri Nasution, Satri Dwi Kurnia R. Madhakomala Rika Karilia Rochanah, Siti Siti Zulaikha Sururi Sururi, Sururi Syahril Syahril