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PEMANFAATAN TEKNOLOGI INFORMASI DAN KOMUNIKASI E-BUSINESS PADA CV DCP Etin Puspita Sari; Mochamad Fatchurrohman; Fajar Tenovita Sari
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 3: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i3.9000

Abstract

Data innovation can drive industries and change the way businesses are run. It is not appropriate for the role of e-business information and communication technology to be the main choice in the digital 4.0 era. Due to the growing development of technology in the digital era. Many large companies have used e-commerce information and communication technology to rethink their business strategy. Information and communication technology is a support in the success of a company's product marketing strategy. Technology is a major asset where it is easier for companies to reach customers in global market competition. Information and communication technology or abbreviated as ICT are all technologies related to information handling. Meanwhile, e-business is a business activity involving information systems that are connected to one another and computerized. In this study using a qualitative descriptive analysis research method with the assignment method of interviews. The purpose of this study is to provide an overview of how beneficial the use of e-business information and communication technology is in the hope that all employees can take advantage of e-business information and communication technology systems. Because the large number of respondents chose the strategy of utilizing e-business technology and information, it is appropriate for the government to provide support and monitoring in the form of training and technical guidance within a company for the sake of progress and trade competition in the digital era. Where a company must necessarily follow the development of the era which is increasing in terms of information technology and e-business communication.
Inovasi Teknologi dan Peran Jasa Phytosanitary dalam Meningkatkan Keamanan dan Keberlanjutan Ekspor Rani Anjariani; Tri Wahjoedi; Fajar Tenovita Sari; Etin Puspita Sari; Fathur Rosi; Rahardjo, Kusuma Adi
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 2 No. 1 (2025): February 2025
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v2i1.1136

Abstract

Inovasi teknologi dan jasa phytosanitary memainkan peran yang semakin penting dalam meningkatkan keamanan dan keberlanjutan ekspor produk pertanian. Penelitian ini menggunakan pendekatan kualitatif untuk menganalisis penerapan teknologi modern seperti Internet of Things (IoT), kecerdasan buatan (Artificial Intelligence/AI), dan blockchain dalam sektor pertanian serta peran layanan phytosanitary dalam proses ekspor. Hasil penelitian menunjukkan bahwa integrasi teknologi dan jasa phytosanitary dapat meningkatkan efisiensi produksi, kualitas produk, dan ketertelusuran, serta memastikan bahwa produk yang diekspor bebas dari hama dan penyakit. Studi kasus di berbagai daerah di Indonesia mengungkapkan peningkatan hasil panen hingga 20%, peningkatan pendapatan petani, serta peningkatan kepercayaan konsumen terhadap produk yang lebih transparan dan terjamin kualitasnya. Namun, beberapa tantangan masih harus diatasi, termasuk keterbatasan infrastruktur, biaya implementasi teknologi yang tinggi, dan kebutuhan akan standarisasi internasional. Dengan dukungan kebijakan yang tepat, potensi penuh dari inovasi teknologi dan layanan phytosanitary dapat dimaksimalkan, meningkatkan daya saing sektor pertanian Indonesia di pasar global dan berkontribusi pada keberlanjutan lingkungan serta keamanan pangan global.
Strategi Perbaikan Kinerja Operasional Melalui Analisa SWOT Wahjoedi, Tri; Sari, Anita Kartika; Yulfajar, Amrina; Shobikin; Tenovita Sari, Fajar; Etin Puspita Sari; Purwanto
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 1 No. 1 (2024): February 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v1i1.827

Abstract

This community service aims to present a SWOT analysis to provide support to the company PT SJL in facing the challenges of increasing competition in the logistics industry. This SWOT approach identifies internal strengths, weaknesses, opportunities and external threats. From this analysis, 13 recommended actions were produced which were ordered based on priority to improve operational performance. S-O (optimizing strengths to take advantage of opportunities) and W-O (overcoming weaknesses to take advantage of opportunities) strategies are the main focus. Implementation of subsequent corrective actions is carried out by considering the resources owned by PT SJL, in accordance with predetermined priorities. It provides systematic and adaptive guidance to improve a company's competitiveness in a dynamic business environment.
Strategi Pemasaran Dengan Media Sosial Marketing Pada Penjualan Produk Totebag Colour.Fun Purbo Kuncoro, Hanggoro; Diana Pujiyani; Devine Paramitha W; Desvita Uno Henvi; Octavia Yasmin Putri Pratiwi; Mochamad Fatchurrohman; Etin Puspita Sari
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 1 No. 1 (2024): February 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v1i1.845

Abstract

Penelitian ini dilaksanakan untuk menjelaskan hasil keefektifan penggunaan media sosial marketing pada bisnis totebag dan kanvas “Colour.Fun”. Hal tersebut akan mempermudah pemilik bisnis untuk merancang strategi dan pengambilan keputusan ke depan terkait bisnisnya. Penelitian ini menggunakan metode kualitatif dengan subjek yang diambil adalah pemilik bisnis Colour.Fun, yang mana merupakan lima orang mahasiswa semester lima berasal dari STIE Mahardhika Surabaya. Objek penelitian ini adalah produk totebag dan kanvas “Colour.Fun”. Data penelitian ini didapatkan dari hasil wawancara, observasi, dan dokumentasi dengan teknik triangulasi sumber. Peneliti menemukan bahwa Colour.Fun telah menerapkan 3 strategi pemasaran, yaitu whatsapp, instagram, dan event-event seperti bazar dan Car Free Day. Hasil dari penelitian ini menunjukkan bahwa strategi pemasaran menggunakan WhatsApp merupakan strategi yang paling efektif jika dibandingkan dengan menggunakan Instagram maupun event-event tertentu.