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Penguatan Keunggulan Bersaing Berkelanjutan Industri Kreatif Tenun Ikat Bima melalui Integrasi Strategi Digital Green Marketing dan Green Dynamic Capabilities Fitriani, Fani; Ovriyadin, Ovriyadin
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): Oktober, Social Issues and Problems in Society
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.51197

Abstract

The creative industry is required to implement environmentally friendly and innovative strategies in response to the growing consumer awareness of sustainability issues. Digital green marketing and green dynamic capabilities are key to strengthening sustainable competitive advantage, particularly for Tenun Ikat Bima SMEs, which possess high cultural and economic value. This study is aligned with the SDGs goals as it promotes SME empowerment, digital-based innovation, and the active role of women in weaving communities. A quantitative approach with a survey method was employed, using a Likert scale questionnaire as the research instrument. The population includes all Tenun Ikat Bima SMEs located in three regions of West Nusa Tenggara Province: Bima City, Bima Regency, and Dompu Regency, with a total of 200 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM-PLS). The results show that digital green marketing and green dynamic capabilities have a significant influence on strengthening the sustainable competitive advantage of Tenun Ikat Bima.
Implementasi Program Penghijauan Oleh Mahasiswa KKN: Studi Kasus di Rabadompu Barat Haryanti, Intisari; Muniarty, Puji; Hidayanti, Mawar; Ovriyadin, Ovriyadin; Amalia, Raisya
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 9 (2025): November
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i9.3431

Abstract

Program penghijauan oleh mahasiswa Kuliah Kerja Nyata (KKN) dilaksanakan di Tempat Pemakaman Umum (TPU) yang terletak di Jalan Ir. Soetami RT 07 RW 02 Rabadompu Barat  pada tanggal 4 Agustus 2025. Kegiatan ini bertujuan untuk meningkatkan kualitas lingkungan serta kesadaran masyarakat mengenai pentingnya pelestarian alam. Metode yang digunakan dalam program ini meliputi penanaman pohon, pemeliharaan tanaman, dan edukasi lingkungan bagi masyarakat. Hasil kegiatan menunjukkan bahwa penghijauan di TPU tidak hanya memperbaiki estetika lingkungan, tetapi juga meningkatkan kesadaran masyarakat akan pentingnya menjaga lingkungan. Diharapkan, program ini dapat menjadi contoh bagi inisiatif penghijauan di daerah lain.
Pemanfaatan Kecerdasan Buatan (AI) untuk Meningkatkan Efektivitas dalam Penyusunan dan Penulisan Karya Ilmiah Terhadap Mahasiswa Generasi Z Sekolah Tinggi Ilmu Ekonomi Bima Program Studi Manajemen Muniarty, Puji; Rimawan, M; Ovriyadin, Ovriyadin; M Syukur Dwiriansyah
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol. 5 No. 1 (2025): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/9vyzgb30

Abstract

This study aims to explore how artificial intelligence (AI), specifically ChatGPT, is utilized by students in the preparation and writing of scientific papers, and how it impacts their critical thinking skills. A descriptive qualitative approach combining literature review and interviews with students at the Sekolah Tinggi Ilmu Ekonomi Bima, which teaches a research methodology course, was used. Five informants were recruited. Information was obtained regarding ChatGPT usage patterns and students' perspectives on its contribution. Findings indicate that ChatGPT is generally used to outline papers, paraphrase, and check linguistic aspects such as grammar. Although this technology helps with efficiency, the quality of scientific papers assisted by ChatGPT remains a concern regarding originality, depth of analysis, and coherence of ideas. On the other hand, intelligent use of ChatGPT can support the development of critical thinking skills and creativity and facilitate students in completing scientific papers, especially in translating foreign terms. However, excessive reliance can actually weaken students' critical thinking skills. In addition, sometimes the use of ChatGPT in writing scientific papers can also result in violations of academic regulations and ethics. Therefore, it is necessary to use ChatGPT proportionally to maintain academic integrity and support a meaningful learning process.