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PERAN TIM KREATIF DALAM PROSES PRODUKSI POGRAM ACARA HALO DOKTER DI TVRI DALAM MENINGKATKAN EKSISTENSI PROGRAM Diyas Aenur Ropiq; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

TVRI stands for Televisi Republik Indonesia, which is Indonesia’s national public broadcasting institution owned by the government. This study aims to explore and analyze the role of the creative team in the production process of the Halo Dokter program on TVRI, as well as its contribution to enhancing the program's existence amid the competitive television industry. This research uses a qualitative descriptive method with data collected through interviews, observations, and documentation. The findings show that the creative team plays a crucial role in every stage of production, including pre-production, production, and post-production. In the pre-production phase, the team is responsible for idea generation, content planning, and scriptwriting. During the production stage, they ensure that the execution of the concept aligns with the plan while maintaining visual and narrative quality. In the post-production stage, they are involved in editing and evaluation processes for continuous improvement. The active and innovative role of the creative team has proven to enhance the appeal and relevance of the Halo Dokter program in the eyes of the audience, thus increasing its existence as an informative and trusted educational program.
Pola Komunikasi Anak Dalam Menangani Pasien Demensia Untuk Menciptakan Pemahaman Pasien Shelomitha Anjani; Iin Soraya; Yogi Ariska
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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This study aims to explore the communication patterns and interpersonal communication between family members (children and grandchildren) and dementia patients in the context of caregiving during medical treatment. The research method employed is qualitative, using a phenomenological approach and a constructivist paradigm. Data was collected through in-depth interviews and participant observation involving three informants who actively accompany dementia patients. The findings reveal that communication is not merely an exchange of messages, but also involves emotional, psychological, and social aspects. The characteristics of interpersonal communication identified include openness, empathy, emotional support, a positive attitude, and equality. Meanwhile, the communication patterns observed consist of two-way and one-way communication, circular patterns, and adaptive patterns. These patterns reflect the ability of family members to adjust their communication style to the cognitive decline experienced by the patients. Communication in this context serves not only to convey information but also to strengthen emotional bonds and maintain meaningful social connections. This study highlights the importance of patient, empathetic, and flexible communication in supporting patients with dementia to foster understanding and comfort despite existing limitations. Keywords: Communication Patterns, Interpersonal Communication, Dementia, Family Abstrak Penelitian ini bertujuan untuk mengetahui pola komunikasi dan komunikasi interpersonal antara anggota keluarga (anak dan cucu) dengan pasien demensia dalam konteks pendampingan saat menjalani perawatan medis. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan fenomenologi dan paradigma konstruktivisme. Teknik pengumpulan data dilakukan melalui wawancara mendalam dan observasi partisipan terhadap tiga informan yang secara aktif mendampingi pasien demensia. Hasil penelitian menunjukkan bahwa komunikasi yang terjadi tidak hanya berupa pertukaran pesan, tetapi juga melibatkan aspek emosional, psikologis, dan sosial. Karakteristik komunikasi interpersonal yang ditemukan meliputi keterbukaan, empati, dukungan emosional, sikap positif, dan kesetaraan. Sementara itu, pola komunikasi yang terbentuk terdiri dari pola dua arah dan satu arah, pola sirkular, serta pola adaptif. Pola-pola ini mencerminkan kemampuan anggota keluarga dalam menyesuaikan cara berkomunikasi dengan kondisi pasien yang mengalami penurunan fungsi kognitif. Komunikasi yang dilakukan tidak hanya berfungsi menyampaikan informasi, tetapi juga memperkuat hubungan emosional dan menjaga keterhubungan sosial yang bermakna. Penelitian ini menegaskan pentingnya komunikasi yang sabar, empatik, dan fleksibel dalam mendampingi pasien demensia agar tercipta pemahaman dan kenyamanan di tengah keterbatasan yang ada. Kata Kunci: Pola Komunikasi, Komunikasi Interpersonal, Demensia, Keluarga.
Konten Visual Dalam Membangun Citra Merek People Meet Denim (PMD) Di Instagram Bagus Hajianto; Iin Soraya; Yogi Ariska
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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The fashion industry in Indonesia is experiencing rapid growth, marked by the increasing interest of the public in clothing as a form of self-expression. One fashion product that continues to grow significantly is denim. In such a competitive industry, brand image plays a crucial role in shaping consumer perception and loyalty. People Meet Denim (PMD), a local denim-based brand, actively utilizes Instagram as a visual communication medium to build its brand image, particularly among digitally active younger generations.This study aims to understand how visual content on PMD’s Instagram contributes to building and strengthening its brand image in the eyes of its audience. The research uses a qualitative method with a descriptive approach, involving in-depth interviews with consumers, Followers, and individuals who were previously involved in PMD’s content creation. The results show that PMD consistently delivers a strong and unique visual identity, maintains product quality, and fosters emotional engagement with its audience by responding to trends and feedback. PMD’s visual strategy on Instagram proves to be effective in enhancing its image as an authentic, modern, and relevant local brand in the dynamic digital fashion industry. Keywords: Visual Content, Brand Image, Instagram, Denim, Local Brand, Visual Communication Abstrak Industri fashion di Indonesia mengalami perkembangan pesat, seiring meningkatnya minat masyarakat terhadap busana sebagai bentuk ekspresi diri. Salah satu produk yang terus mengalami pertumbuhan signifikan adalah denim. Dalam lanskap industri yang semakin kompetitif, citra merek (brand image) menjadi elemen penting dalam membentuk persepsi dan loyalitas konsumen. People Meet Denim (PMD), sebagai brand lokal berbasis denim, secara aktif memanfaatkan Instagram sebagai media komunikasi visual untuk membangun citra mereknya, khususnya di kalangan generasi muda. Penelitian ini bertujuan untuk mengetahui bagaimana konten visual di akun Instagram People Meet Denim (PMD) berperan dalam membentuk dan memperkuat citra merek di mata audiens. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan deskriptif, melalui wawancara mendalam kepada konsumen, pengikut, serta individu yang pernah terlibat dalam pengelolaan konten People Meet Denim (PMD). Hasil penelitian menunjukkan bahwa People Meet Denim (PMD) secara konsisten menghadirkan identitas visual yang khas, menjaga kualitas produk, serta membangun keterlibatan emosional melalui respons terhadap tren dan masukan audiens. Strategi visual yang diterapkan People Meet Denim (PMD) di Instagram terbukti efektif dalam memperkuat brand image sebagai brand lokal yang otentik, modern, dan relevan di tengah persaingan industri fashion digital. Kata Kunci : Konten Visual, Citra Merek, Instagram, Denim, Brand Lokal, Komunikasi Visual
Strategi Komunikasi Program Kampung Iklim Dalam Mendorong Partisipasi Generasi Z Pada Kegiatan Sosial Sarah Rizqi Aprilia; Iin Soraya; Yogi Ariska
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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Abstract

The growing concern over climate change has prompted the Indonesian government to implement the community-based Climate Village Program (ProKlim). However, participation from Generation Z in this program remains relatively low, despite their significant potential as agents of change. This study aims to examine the communication strategies of ProKlim in encouraging Generation Z’s involvement in environmental social activities in RW 03, Cempaka Putih Timur. The research adopts a qualitative approach by applying the AIDDA communication model (Attention, Interest, Desire, Decision, Action) and Lasswell’s communication theory (Who Says What In Which Channel To Whom With What Effect). The findings show that the communication strategy comprehensively covers all elements of communication. Communicators employ both direct approaches and social media, delivering messages in a simple and easily understood manner. Although digital media utilization is not yet optimal, the approach has begun to attract the attention and interest of Generation Z and foster real actions. These findings indicate that the implemented communication strategy has the potential to significantly enhance Generation Z’s participation in future environmental sustainability efforts. Keywords: Communication Strategy, Climate Village Program, Generation Z, AIDDA Abstrak Perubahan Iklim yang kian mengkhawatirkan mendorong implementasi Program Kampung Iklim (ProKlim) berbasis komunitas oleh pemerintah Indonesia. Namun, partisipasi Generasi Z dalam program ini masih tergolong rendah, meskipun mereka memiliki potensi besar sebagai agen perubahan. Penelitian ini bertujuan untuk mengkaji strategi komunikasi ProKlim dalam mendorong keterlibatan Generasi Z pada kegiatan sosial lingkungan di RW 03 Kelurahan Cempaka Putih Timur. Penelitian menggunakan pendekatan kualitatif dengan menerapkan model komunikasi AIDDA (Attention, Interest, Desire, Decision, Action) dan unsur komunikasi Lasswell (Who Says What In Which Channel To Whom With What Effect). Hasil penelitian menunjukkan bahwa strategi komunikasi telah mencakup seluruh unsur komunikasi secara menyeluruh. Komunikator menggunakan pendekatan langsung dan media sosial dengan penyampaian pesan yang sederhana dan mudah dipahami. Meskipun pemanfaatan media digital belum maksimal, pendekatan ini mulai berhasil menarik perhatian dan minat Generasi Z serta mendorong tindakan nyata. Temuan ini mengindikasikan bahwa strategi komunikasi yang diterapkan berpotensi meningkatkan partisipasi Generasi Z secara lebih signifikan dalam upaya keberlanjutan lingkungan di masa depan. Kata Kunci: Strategi Komunikasi, Program Kampung Iklim, Generasi Z, AIDDA
Locket Sebagai Media Life Update Visual Antar Teman Grup Studi Pada Grup CLC (Communication Love Connection) Faza Sava’Atul Ulya; Iin Soraya; Yogi Ariska
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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Abstract

This study is motivated by the phenomenon of using the Locket application as a widget-based social media platform that enables users to share real-time photos exclusively with their closest friends. Within the CLC group context, this application provides a more private, spontaneous, and personal visual communication space compared to public social media platforms that often create social pressure. The purpose of this study is to understand how Locket is used as a visual life update medium among close friends and how such visual interactions foster emotional closeness among users. The study applies the Uses and Gratifications theory to analyze media usage motives and the Visual Communication theory to interpret the role and meaning of images in digital interactions. This research employs a qualitative approach using a case study method. Data were obtained through interviews with five active members of the CLC group who regularly use Locket. The findings reveal that the use of Locket is driven by users’ needs for self-expression, maintaining social closeness, and presenting emotional presence through real-time visuals. The photos shared are not merely documentation but serve as representations of identity and emotional expression that strengthen personal relationships without the performative pressure of public media. Keywords: Locket, visual life update, visual communication, Uses and Gratifications, close friends.   Abstrak Penelitian ini dilatarbelakangi oleh fenomena penggunaan aplikasi Locket sebagai media sosial berbasis widget yang memungkinkan pengguna berbagi foto secara real-time hanya kepada teman-teman terdekat. Dalam konteks pertemanan kelompok CLC, aplikasi ini menjadi ruang komunikasi visual yang lebih privat, spontan, dan personal dibandingkan media sosial publik yang sarat tekanan sosial. Penelitian ini bertujuan untuk memahami bagaimana Locket digunakan sebagai media life update visual dalam lingkar pertemanan dekat, serta bagaimana interaksi visual tersebut membentuk kedekatan emosional antar pengguna. Teori yang digunakan adalah Uses and Gratifications untuk menganalisis motif penggunaan media, serta teori Komunikasi Visual untuk memahami peran dan makna gambar dalam interaksi digital. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara terhadap lima anggota grup CLC yang aktif menggunakan Locket. Hasil penelitian menunjukkan bahwa penggunaan Locket didorong oleh kebutuhan untuk mengekspresikan diri, menjaga kedekatan sosial, serta menghadirkan kehadiran emosional melalui visual yang dikirim secara real-time. Foto yang dibagikan tidak sekadar menjadi dokumentasi, melainkan representasi identitas dan ekspresi emosi yang memperkuat hubungan personal tanpa tekanan performatif dari media publik.   Kata kunci: Locket, life update visual, komunikasi visual, Uses and Gratifications, teman dekat.
Pengaruh Tagline dan Brand Ambassador Song Hye Kyo terhadap Citra Brand Susu Collagena pada Generasi Milenial Kharlina Oktaviani; Iin Soraya; Yogi Ariska
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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Abstract

This research is motivated by the strong role of television as the main promotional medium, as well as the vital function of the tagline and brand ambassador in shaping positive consumer perceptions, especially among the Millennial Generation who are the primary target market for the Collagena milk product. This quantitative survey-based study aims to analyze (1) the partial effect of the Tagline (X₁), (2) the partial effect of Brand Ambassador Song Hye Kyo (X₂),and (3) the simultaneous effect of both variables on the Brand Image (Y) of  Collagena milk among millennials in Jl. SD Inpres RT 008/RW 006, Pulo Gebang Sub-district, Cakung District, East Jakarta. The research employs the Stimulus-Organism-Response (S-O-R) Theory framework, where the promotional variables act as stimuli processed by consumers. The study sample consisted of 110 Millennial respondents selected through a purposive sampling technique. Data were collected using questionnaires, literature review, and documentation. Data analysis was performed using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that both the tagline and brand ambassador, partially and simultaneously, have a significant influence on Brand Image. The Brand Ambassador proved to be the most dominant variable (β = 0,649) The Coefficient of Determination R² value of 0.889 suggests that 88.9% of the variation in Brand Image is explained by these two independent variables. The study concludes that the appropriate marketing communication strategy employed by Collagena effectively creates a very positive perception and strong brand image among millennials. Keywords : Tagline, Brand Ambassador, Brand Image, Song Hye Kyo,   Abstrak Penelitian ini dilatarbelakangi oleh kuatnya peran media televisi sebagai sarana promosi utama, serta fungsi vital tagline dan brand ambassador dalam membentuk persepsi positif konsumen, khususnya di kalangan Generasi Milenial yang merupakan target pasar utama produk susu Collagena. Penelitian kuantitatif berbasis survei ini bertujuan menganalisis (1) pengaruh tagline (X₁), (2) pengaruh brand ambassador Song Hye Kyo (X₂) secara parsial, dan (3) pengaruh kedua variabel secara simultan terhadap citra brand (Y) susu Collagena pada generasi milenial di Jalan SD Inpres RT 008/RW 006, Kelurahan Pulo Gebang, Kecamatan Cakung, Jakarta Timur. Penelitian ini menggunakan kerangka Teori Stimulus-Organism-Response (S-O-R), di mana variabel promosi bertindak sebagai stimulus yang diolah konsumen. Sampel penelitian berjumlah 110 responden yang dipilih melalui teknik purposive sampling, dengan data dikumpulkan melalui kuesioner, studi pustaka, dan dokumentasi. Analisis dat dilakukan dengan uji validitas, uji reliabilitas, uji asumsi klasik dan uji regresi linier berganda. Hasil penelitian menunjukkan bahwa tagline dan brand ambassador secara parsial maupun simultan berpengaruh signifikan terhadap citra brand. Brand ambassador terbukti menjadi variabel yang paling dominan (β = 0,649). Nilai Koefisien Determinasi R² sebesar 0,889 mengindikasikan bahwa 88,9% variasi citra brand dijelaskan oleh kedua variabel tersebut. Kesimpulannya, strategi komunikasi pemasaran Collagena yang tepat mampu membentuk persepsi dan citra brand yang sangat positif di kalangan milenial. Kata Kunci : Tagline, Brand Ambassador, Citra Brand, Song Hye Kyo
Komunikasi Persuasif Customer Service Dalam Meningkatkan Pemahaman Produk Kepada Konsumen Di XL Center Puri Indah Mall Tin Ayu Amilya Ainun Nisya; Iin Soraya; Yogi Ariska
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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Abstract

Excellent Customer service is one of the key factors in maintaining customer satisfaction, including in the telecommunications industry. XL Center Puri Indah Mall, as a Customer service Center, often faces various customer complaints such as signal issues, expensive package prices, MyXL application problems, and unfriendly services, requiring persuasive communication strategies in delivering product information. This study aims to analyze how persuasive communication by Customer service can improve product understanding among consumers at XL Center Puri Indah Mall. This research uses a qualitative method with an interpretive paradigm through observation, in-depth interviews, and documentation techniques involving Customer service informants and consumers who have used the services. The results show that the application of persuasive communication through the ethos, pathos, and logos approach helps Customer service to explain product information more convincingly and clearly to consumers. Persuasive communication strategies also help reduce consumer complaints related to product misunderstandings, improve consumer understanding of services, and encourage customer trust and loyalty towards XL Center Puri Indah Mall. Keywords: persuasive communication, customer service, product understanding, XL Center.   Abstrak Pelayanan Customer service yang baik menjadi salah satu faktor penting dalam menjaga kepuasan pelanggan, termasuk dalam industri telekomunikasi. XL Center Puri Indah Mall sebagai pusat pelayanan pelanggan sering menghadapi berbagai keluhan konsumen seperti masalah sinyal, harga paket mahal, kendala aplikasi MyXL, hingga pelayanan yang kurang ramah, sehingga memerlukan strategi komunikasi persuasif dalam menyampaikan informasi produk. Penelitian ini bertujuan untuk menganalisis bagaimana komunikasi persuasif yang dilakukan Customer service dapat meningkatkan pemahaman produk kepada konsumen di XL Center Puri Indah Mall. Metode yang digunakan adalah kualitatif dengan paradigma interpretif melalui teknik observasi, wawancara mendalam, dan dokumentasi kepada informan Customer service dan konsumen yang telah menggunakan layanan. Hasil penelitian menunjukkan bahwa penerapan komunikasi persuasif melalui pendekatan ethos, pathos, dan logos membantu Customer service dalam menjelaskan informasi produk dengan lebih meyakinkan dan mudah dipahami oleh konsumen. Strategi komunikasi persuasif juga membantu mengurangi keluhan konsumen terkait ketidakpahaman produk, meningkatkan pemahaman konsumen terhadap layanan, serta mendorong kepercayaan dan loyalitas pelanggan terhadap XL Center Puri Indah Mall. Kata kunci: komunikasi persuasif, customer service, pemahaman produk, XL Center.
STRATEGI KOMUNIKASI KLINIK UTAMA LAVALEN MEDICA DALAM MEMBANGUN BRAND AWARENESS MELALUI INSTAGRAM Angel Nabella Sydney Potonengan; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

This research aims to explore the communication strategy implemented by Lavalen Medica, a regenerative health clinic, in building brand awareness through Instagram. Lavalen Medica focuses on stem cell-based treatment services, which are still relatively new, complex, and high-cost in Indonesia. Therefore, an educational communication approach is necessary to foster public trust. This study uses a descriptive qualitative method with data collected through in-depth interviews with internal teams responsible for managing digital communication. The findings show that Lavalen’s communication strategy includes fact finding, content planning, implementation using various Instagram features (feed, reels, stories, and Meta Ads), and regular evaluation through Meta dashboard and Instagram Insights. This strategy has proven effective in enhancing brand recognition, increasing audience engagement, and shaping a positive perception of Lavalen Medica as a modern and trusted health service provider.
Representasi Diri Mahasiswa UBSI Jurusan Public Relation melalui Gaya Berpakaian Resmi sebagai Bentuk Identitas Profesional di Lingkungan Universitas Ario Bimo Adipura; Iin Soraya; Yogi Ariska
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3478

Abstract

Penelitian ini dilatarbelakangi oleh fenomena gaya berpakaian mahasiswa yang semakin bebas dan cenderung mengabaikan nilai-nilai kesopanan serta profesionalitas dalam lingkungan Universitas. Penelitian ini dilakukan dengan tujuan untuk memahami bagaimana representasi diri mahasiswa Universitas Bina Sarana Informatika (UBSI) jurusan Ilmu Komunikasi peminatan Public Relation melalui gaya berpakaian resmi yang diberlakukan berdasarkan peraturan Universitas. Peraturan ini mewajibkan mahasiswa berpakaian resmi setiap hari Selasa dan Kamis sebagai bentuk melatih mahasiswanya supaya tampil profesional sejak masa perkuliahan. Penelitian menggunakan pendekatan kualitatif dengan metode fenomenologi untuk menggali makna subjektif mahasiswa terhadap implementasi kebijakan tersebut. Teknik pengumpulan data dilakukan melalui observasi partisipan, wawancara mendalam, dokumentasi, serta studi pustaka. Hasil penelitian menunjukkan bahwa mahasiswa merespons aturan tersebut secara positif sebagai bentuk kesiapan menghadapi dunia kerja, meningkatkan identitas profesional, serta membedakan diri dari mahasiswa lainnya. Representasi diri tercermin dari pemilihan busana formal seperti kemeja, celana bahan, jas, dan sepatu pantofel bagi laki-laki, serta blouse, rok/celana bahan, blazer, dan sepatu hak atau flat bagi perempuan. Penelitian ini memperlihatkan bahwa kebijakan berpakaian dapat membentuk identitas diri mahasiswa dan menciptakan lingkungan akademik yang lebih profesional.
Representasi Karakter Melankolis pada Peran Tanjiro dalam Film Anime Demon Slayer (Analisis Semiotika Roland Barthes) Oktaviana Puspitasari; Iin Soraya; Sari Ekowati Hadi
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2024
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i4.548

Abstract

The problem that will be discussed in this research is "How is the representation of Kamado Tanjiro's melancholic character from the depiction of signs in the film Demon Slayer: Kimetsu no Yaiba - To The Hashira Training Training, the aim of this research is to find out how Kamado Tanjiro's melancholic personality is represented in the anime film Demon Slayer: Kimetsu no Yaiba – To The Hashira Training Training. The method used in this research is qualitative analysis, namely by collecting data in the form of words (spoken and written) and verbally. The aim is to identify the melancholic character of the characters in anime films. In this research, ten scenes were found that depict melancholic characters, which were observed through observation based on melancholic character traits determined by experts, where Kamado Tanjiro is a warm person, cares about other people, really loves his family, friends and other people. the people around him, as well as trying hard, remain focused on the goal of saving the village of sword people from demon attacks, so he must be willing to sacrifice his sister, Nezuko, in order to achieve victory even though his heart continues to churn with guilt. So it can be concluded that, Kamado Tanjiro in this film is depicted as a melancholic figure who has the characteristics of often reminding himself of painful events, easily feeling guilty, low self-esteem, focused on goals, often lost in his own thoughts, having difficulty in making decisions, calm. , have sensitive feelings and can make sacrifices for the sake of others.