Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Magister Pendidikan IPA NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Isnaini Puspitasari
Unknown Affiliation
Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pendampingan Revitalisasi Alat dan Mesin Pengolahan Kopi di Desa Karang Sidemen Kecamatan Batukliang Utara Kabupaten Lombok Tengah khalil, Fakhrul Irfan; Amuddin; Ida Ayu Widhiantari; Isnaini Puspitasari; Wahyudi Zulfikar; Rosyid Ridho
Jurnal Pengabdian Magister Pendidikan IPA Vol 7 No 4 (2024): Oktober-Desember 2024
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v7i4.9351

Abstract

Karang Sidemen Village, located in North Batukliang District, Central Lombok Regency, has significant potential as a center for high-quality coffee production in Lombok. The village directly borders several forest areas, including Tahura Nuraksa, Community Forest (HKm), Hortipark, and the Rarung Special Purpose Forest Area (KHDK). This availability of resources has led 75% of the community to manage a highly regarded and popular commodity, namely Robusta coffee. Numerous Women’s Farmer Groups and MSMEs manage coffee as a flagship product. Additionally, the village has several attractive locations as tourist destinations. However, this potential has not been fully optimized due to a lack of knowledge and education among farmers and the local community. One factor affecting coffee quality is the equipment and machinery used in the production process. Farmers’ knowledge in operating equipment, maintenance, and proper safety techniques is still not optimal. This is evidenced by the many machines and equipment that are not used in production houses. To address this condition, initiatives are needed to conduct outreach and mentoring activities from academics and practitioners that are inclusive, embracing the entire community. Through outreach sessions, farmers and the local community will be given a deep understanding of the technical operation of coffee processing equipment and machinery. Maintenance techniques and usage according to standard procedures will also be covered. Practical training sessions will enable farmers to improve their skills, ensuring that each stage of equipment and machinery use is carried out correctly, systematically, and with an understanding of basic Occupational Health and Safety (OHS) concepts. By applying the best practices obtained through these outreach and training sessions, farmer groups in Karang Sidemen Village are expected to further improve the quality and quantity of production. This will not only provide direct benefits to farmers but also enhance the competitiveness of the village’s coffee products in both local and international markets. With the support and revitalization of existing equipment and machinery, the local community is expected to become agents of change to achieve higher quality standards, realizing the potential of Karang Sidemen Village’s local coffee.
Strategi Digital Marketing untuk Meningkatkan Promosi dan Penjualan Produk Kopi Lokal Karang Sidemen, Lombok Tengah Nur Afni; Elya Antariksana Bachmida; Baiq Rien Handayani; Yuhendra AP; Hary Kurniawan; Amuddin Amuddin; Sukmawaty Sukmawaty; Ince Siti Wardatullatifah S; Isnaini Puspitasari; Hanifah Ayu; Fakhrul Irfan Khalil; Fuad Sauqi Isnain; Murad, Murad; Joko Sumarsono; Satrijo Saloko; Reza Kusuma Nurrohman; Diah Ajeng Setiawati; Rahmat Sabani; Wayan Sweca Yasa; Firman Fajar Perdana; M.Azhar Mustafid; Mi’raj Fuadi; Tri Isti Rahayu; Neyla Vista Maramy; Wiwin Apriyanditra; Zulfiana Jayanti; Saparudin Saparudin
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7880

Abstract

Local coffee micro, small, and medium enterprises (MSMEs) in Karang Sidemen Village, Central Lombok Regency, have significant development potential; however, they still face challenges related to marketing practices and limited value addition. Conventional marketing systems restrict market reach and reduce product competitiveness. In the context of the Industrial Revolution 4.0 and Society 5.0, digital marketing offers a strategic opportunity for MSMEs to enhance product promotion and sales performance. This community service program aimed to strengthen the capacity of local coffee MSMEs through the implementation of social media–based digital marketing strategies. A participatory approach was employed, actively involving MSME actors and students through stages of problem identification, program planning, training and hands-on digital marketing practices, and evaluation. The results demonstrated an improvement in participants’ understanding and skills in utilizing social media as a promotional tool, as reflected by the initiative to develop and publish promotional video content for local coffee products, including the flagship Versilia coffee variant. The use of visual content and storytelling facilitated the practical adoption of digital marketing strategies. Overall, this program contributed to shifting marketing behavior from conventional to digital approaches and strengthening the sustainable competitiveness of local coffee MSMEs.
Co-Authors Afni, Nur' Amuddin Amuddin Amuddin Baiq Rien Handayani, Baiq Rien Diah Ajeng Setiawati Elya Antariksana Bachmida Fakhrul Irfan Khalil Firman Fajar Perdana Fuad Sauqi Isnain Hanifah Ayu Hary Kurniawan Ida Ayu Widhiantari Ince Siti Wardatullatifah S Joko Sumarsono M.Azhar Mustafid Mi’raj Fuadi Murad, Murad Neyla Vista Maramy Rahmat Sabani Reza Kusuma Nurrohman Saparudin Saparudin Satrijo Saloko Sukmawaty Sukmawaty Tri Isti Rahayu Wahyudi Zulfikar Wayan Sweca Yasa Wiwin Apriyanditra Yuhendra AP Zulfiana Jayanti