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All Journal Jurnal Pengabdian Magister Pendidikan IPA NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Reza Kusuma Nurrohman
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Education Social Sciences

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Edukasi Sistem Manajemen Mutu bagi Pelaku Usaha Olahan Kelapa di Sentra Pengolahan Kelapa Kabupaten Lombok Utara AP, Yuhendra; Mi’raj Fuadi; Nur Afni; Agriananta Fahmi Hidayat; Reza Kusuma Nurrohman; Guyup Mahardhian Dwi Putra; Wiwin Apriyanditra; Surya Abdul Muttalib; M. Azhar Mustafid; Elya Antariksana Bachmida; Amuddin; Wahyudi Zulfikar
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 3 (2025): Juli-September 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i3.12547

Abstract

This community engagement activity was conducted on June 10, 2025, at the Coconut Processing Center in North Lombok Regency, aiming to enhance the awareness and understanding of small and medium-scale coconut-based agro-industrial actors regarding the implementation of quality management systems (QMS). The absence of standardized procedures and inadequate attention to food safety practices have contributed to the inconsistency and limited competitiveness of local processed coconut products such as virgin coconut oil (VCO), coconut milk, and other derivatives. Through the structured delivery of theoretical materials—encompassing foundational concepts of quality assurance, hygiene and sanitation principles, and the legal framework of food safety regulations—participants were introduced to the significance of quality systems in achieving product standardization and compliance. The discussion also highlighted the relevance of the Home Industry Food Permit (PIRT) as a prerequisite for legal distribution and formal market entry. The outcome of the session revealed a substantial improvement in participants’ comprehension of quality-related principles and their willingness to gradually integrate them into operational practices. This initiative demonstrates the pivotal role of universities in strengthening rural-based agribusinesses through knowledge transfer and institutional support.
Strategi Digital Marketing untuk Meningkatkan Promosi dan Penjualan Produk Kopi Lokal Karang Sidemen, Lombok Tengah Nur Afni; Elya Antariksana Bachmida; Baiq Rien Handayani; Yuhendra AP; Hary Kurniawan; Amuddin Amuddin; Sukmawaty Sukmawaty; Ince Siti Wardatullatifah S; Isnaini Puspitasari; Hanifah Ayu; Fakhrul Irfan Khalil; Fuad Sauqi Isnain; Murad, Murad; Joko Sumarsono; Satrijo Saloko; Reza Kusuma Nurrohman; Diah Ajeng Setiawati; Rahmat Sabani; Wayan Sweca Yasa; Firman Fajar Perdana; M.Azhar Mustafid; Mi’raj Fuadi; Tri Isti Rahayu; Neyla Vista Maramy; Wiwin Apriyanditra; Zulfiana Jayanti; Saparudin Saparudin
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7880

Abstract

Local coffee micro, small, and medium enterprises (MSMEs) in Karang Sidemen Village, Central Lombok Regency, have significant development potential; however, they still face challenges related to marketing practices and limited value addition. Conventional marketing systems restrict market reach and reduce product competitiveness. In the context of the Industrial Revolution 4.0 and Society 5.0, digital marketing offers a strategic opportunity for MSMEs to enhance product promotion and sales performance. This community service program aimed to strengthen the capacity of local coffee MSMEs through the implementation of social media–based digital marketing strategies. A participatory approach was employed, actively involving MSME actors and students through stages of problem identification, program planning, training and hands-on digital marketing practices, and evaluation. The results demonstrated an improvement in participants’ understanding and skills in utilizing social media as a promotional tool, as reflected by the initiative to develop and publish promotional video content for local coffee products, including the flagship Versilia coffee variant. The use of visual content and storytelling facilitated the practical adoption of digital marketing strategies. Overall, this program contributed to shifting marketing behavior from conventional to digital approaches and strengthening the sustainable competitiveness of local coffee MSMEs.
Co-Authors Afni, Nur' Amuddin Amuddin Amuddin Baiq Rien Handayani, Baiq Rien Diah Ajeng Setiawati Elya Antariksana Bachmida Fakhrul Irfan Khalil Firman Fajar Perdana Fuad Sauqi Isnain Guyup Mahardhian Dwi Putra Hanifah Ayu Hary Kurniawan Hidayat, Agriananta Fahmi Ince Siti Wardatullatifah S Isnaini Puspitasari Joko Sumarsono M. Azhar Mustafid M.Azhar Mustafid Mi’raj Fuadi Mi’raj Fuadi Murad, Murad Neyla Vista Maramy Rahmat Sabani Saparudin Saparudin Satrijo Saloko Sukmawaty Sukmawaty Surya Abdul Muttalib Tri Isti Rahayu Wahyudi Zulfikar Wayan Sweca Yasa Wiwin Apriyanditra Yuhendra AP Zulfiana Jayanti