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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Food and Agro-industry (FAGI) Journal Food and Agro-industry (FAGI) Journal
Fuad Sauqi Isnain
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Energy Environmental Science Materials Science & Nanotechnology Social Sciences

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STUDI KELAYAKAN USAHA PRODUK TEH CELUP CASCARA-JAHE MERAH Indah Nalurita; Fuad Sauqi Isnain
The Journal of Teknologi Pangan Vol 3 No 2 (2022): Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering
Publisher : Faculty of Agricultural Technology

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Abstract

Pengembangan produk baru membutuhkan suatu studi kelayakan usaha. Studi kelayakan usaha adalah penelitian terhadap rencana usaha untuk menganalisis kelayakan usaha dilakukan dan melihat proyeksi keuntungan maksimal untuk waktu yang tidak ditentukan. Penelitian ini ditujukan untuk mengetahui kelayakan pengembangan usaha ditinjau dari aspek finansialnya dan memprediksi keuntungan yang akan didapatkan pada pengembangan produk teh celup cascara-jahe merah. Analisis kelayakan finansial yang digunakan yaitu Net Present Value (NPV), Benefit Cost Ratio (B/C Rasio), Internal Rate of Return (IRR), Break Event Point (BEP) dan Payback Period (PBP). Hasil penelitian menunjukkan bahwa pengembangan produk cascara jahe merah celup layak dijalankan berdasarkan analisis finansial dengan nilai NPV sebesar Rp 388.277.344, IRR 48%, B/C rasio 1,13, BEP 97.990.767 unit, dan PBP 1,7 tahun.
STUDI KELAYAKAN USAHA PRODUK TEH CELUP CASCARA-JAHE MERAH Indah Nalurita; Fuad Sauqi Isnain
The Journal of Teknologi Pangan Vol 3 No 2 (2022): Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering
Publisher : Faculty of Agriculture Science & Technology

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Abstract

The development of a new product entails a business feasibility study. Study of business feasibility is a research on a business plan to analyze the feasibility of business and to estimate the maximum profit for an indefinite time. The aim of this study was to determine the feasibility of business development from financial aspect and predict the profit that will be obtained in the development of red ginger tea dip product. The financial feasibility were analyzed using Net Present Value (NPV), Benefit Cost Ratio (B/C Ratio), Internal Rate of Return (IRR), Break Event Point (BEP) and Payback Period (PBP). The results showed that the development of red ginger tea dip product was feasible based on marketing analysis with the NPV IDR 388.277.344; IRR 48%l; B/C ratio 1.13; BEP 97.990.767 units; and PBP 1.7 years.
Strategi Digital Marketing untuk Meningkatkan Promosi dan Penjualan Produk Kopi Lokal Karang Sidemen, Lombok Tengah Nur Afni; Elya Antariksana Bachmida; Baiq Rien Handayani; Yuhendra AP; Hary Kurniawan; Amuddin Amuddin; Sukmawaty Sukmawaty; Ince Siti Wardatullatifah S; Isnaini Puspitasari; Hanifah Ayu; Fakhrul Irfan Khalil; Fuad Sauqi Isnain; Murad, Murad; Joko Sumarsono; Satrijo Saloko; Reza Kusuma Nurrohman; Diah Ajeng Setiawati; Rahmat Sabani; Wayan Sweca Yasa; Firman Fajar Perdana; M.Azhar Mustafid; Mi’raj Fuadi; Tri Isti Rahayu; Neyla Vista Maramy; Wiwin Apriyanditra; Zulfiana Jayanti; Saparudin Saparudin
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7880

Abstract

Local coffee micro, small, and medium enterprises (MSMEs) in Karang Sidemen Village, Central Lombok Regency, have significant development potential; however, they still face challenges related to marketing practices and limited value addition. Conventional marketing systems restrict market reach and reduce product competitiveness. In the context of the Industrial Revolution 4.0 and Society 5.0, digital marketing offers a strategic opportunity for MSMEs to enhance product promotion and sales performance. This community service program aimed to strengthen the capacity of local coffee MSMEs through the implementation of social media–based digital marketing strategies. A participatory approach was employed, actively involving MSME actors and students through stages of problem identification, program planning, training and hands-on digital marketing practices, and evaluation. The results demonstrated an improvement in participants’ understanding and skills in utilizing social media as a promotional tool, as reflected by the initiative to develop and publish promotional video content for local coffee products, including the flagship Versilia coffee variant. The use of visual content and storytelling facilitated the practical adoption of digital marketing strategies. Overall, this program contributed to shifting marketing behavior from conventional to digital approaches and strengthening the sustainable competitiveness of local coffee MSMEs.
Co-Authors Afni, Nur' Amuddin Amuddin Baiq Rien Handayani, Baiq Rien Diah Ajeng Setiawati Elya Antariksana Bachmida Fakhrul Irfan Khalil Firman Fajar Perdhana Hanifah Ayu Hary Kurniawan Ince Siti Wardatullatifah S Indah Nalurita Isnaini Puspitasari Joko Sumarsono M.Azhar Mustafid Mi’raj Fuadi Murad, Murad Neyla Vista Maramy Rahmat Sabani Reza Kusuma Nurrohman Saparudin Saparudin Satrijo Saloko Sukmawaty Sukmawaty Tri Isti Rahayu Wayan Sweca Yasa Wiwin Apriyanditra Yuhendra AP Zulfiana Jayanti