Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Wayan Sweca Yasa
Unknown Affiliation
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Digital Marketing untuk Meningkatkan Promosi dan Penjualan Produk Kopi Lokal Karang Sidemen, Lombok Tengah Nur Afni; Elya Antariksana Bachmida; Baiq Rien Handayani; Yuhendra AP; Hary Kurniawan; Amuddin Amuddin; Sukmawaty Sukmawaty; Ince Siti Wardatullatifah S; Isnaini Puspitasari; Hanifah Ayu; Fakhrul Irfan Khalil; Fuad Sauqi Isnain; Murad, Murad; Joko Sumarsono; Satrijo Saloko; Reza Kusuma Nurrohman; Diah Ajeng Setiawati; Rahmat Sabani; Wayan Sweca Yasa; Firman Fajar Perdana; M.Azhar Mustafid; Mi’raj Fuadi; Tri Isti Rahayu; Neyla Vista Maramy; Wiwin Apriyanditra; Zulfiana Jayanti; Saparudin Saparudin
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7880

Abstract

Local coffee micro, small, and medium enterprises (MSMEs) in Karang Sidemen Village, Central Lombok Regency, have significant development potential; however, they still face challenges related to marketing practices and limited value addition. Conventional marketing systems restrict market reach and reduce product competitiveness. In the context of the Industrial Revolution 4.0 and Society 5.0, digital marketing offers a strategic opportunity for MSMEs to enhance product promotion and sales performance. This community service program aimed to strengthen the capacity of local coffee MSMEs through the implementation of social media–based digital marketing strategies. A participatory approach was employed, actively involving MSME actors and students through stages of problem identification, program planning, training and hands-on digital marketing practices, and evaluation. The results demonstrated an improvement in participants’ understanding and skills in utilizing social media as a promotional tool, as reflected by the initiative to develop and publish promotional video content for local coffee products, including the flagship Versilia coffee variant. The use of visual content and storytelling facilitated the practical adoption of digital marketing strategies. Overall, this program contributed to shifting marketing behavior from conventional to digital approaches and strengthening the sustainable competitiveness of local coffee MSMEs.
Co-Authors Afni, Nur' Amuddin Amuddin Baiq Rien Handayani, Baiq Rien Diah Ajeng Setiawati Elya Antariksana Bachmida Fakhrul Irfan Khalil Firman Fajar Perdana Fuad Sauqi Isnain Hanifah Ayu Hary Kurniawan Ince Siti Wardatullatifah S Isnaini Puspitasari Joko Sumarsono M.Azhar Mustafid Mi’raj Fuadi Murad, Murad Neyla Vista Maramy Rahmat Sabani Reza Kusuma Nurrohman Saparudin Saparudin Satrijo Saloko Sukmawaty Sukmawaty Tri Isti Rahayu Wiwin Apriyanditra Yuhendra AP Zulfiana Jayanti